【摘要】：互聯(lián)網(wǎng)技術(shù)在植物園中的應(yīng)用主要是通過(guò)建立植物園的網(wǎng)站來(lái)實(shí)現(xiàn)的。國(guó)內(nèi)外各大植物園建有自己的網(wǎng)站或網(wǎng)頁(yè),利用互聯(lián)網(wǎng)和信息技術(shù)的無(wú)限空間充分展示自己的獨(dú)特園林景觀和豐富多彩的植物資源。部分國(guó)內(nèi)植物園已經(jīng)或計(jì)劃建立自己的網(wǎng)站,但水平參差不齊且尚未有專門針對(duì)植物園網(wǎng)站情況的研究。本文對(duì)國(guó)內(nèi)20家植物園網(wǎng)站的頁(yè)面風(fēng)格、結(jié)構(gòu)、首頁(yè)版塊、導(dǎo)航欄等的特點(diǎn),網(wǎng)站內(nèi)容的豐富性、全面性、針對(duì)性、專業(yè)性等特點(diǎn),及其運(yùn)作、維護(hù)、推廣特點(diǎn)等進(jìn)行了調(diào)查與分析,并結(jié)合以上分析總結(jié)國(guó)內(nèi)植物園網(wǎng)站的優(yōu)缺點(diǎn)。并對(duì)上海植物園網(wǎng)站的開發(fā)建設(shè)進(jìn)行了介紹與總結(jié),包括其特點(diǎn)及定位、網(wǎng)站設(shè)計(jì)步驟及設(shè)計(jì)軟件選擇、網(wǎng)站布局、頁(yè)面設(shè)計(jì)、資料收集、網(wǎng)站管理等方面。 第一部分：國(guó)內(nèi)植物園網(wǎng)站調(diào)查分析 (1)網(wǎng)站風(fēng)格設(shè)計(jì)雷同、多級(jí)頁(yè)面間缺乏變化,其中70%的被調(diào)查網(wǎng)站首頁(yè)采用國(guó)字型設(shè)計(jì)形式、75%以藍(lán)或綠色為主題色、45%擁有2種語(yǔ)言以上版本并區(qū)分專業(yè)與大眾用戶。 (2)網(wǎng)站首頁(yè)版塊95%設(shè)有導(dǎo)航欄、園景展示,一半以上包含LOGO(65%)、旅游指南(75%)、友情鏈接(85%)、每周／日花訊(50%)、網(wǎng)上植物園(55%)等。80%網(wǎng)站設(shè)有園內(nèi)新聞活動(dòng),50%的網(wǎng)站忽視對(duì)業(yè)內(nèi)新聞的搜集。同樣,站內(nèi)搜索(45%)、在線調(diào)查(25%)、論壇或留言板(20%)等互動(dòng)欄目未受到重視。部分網(wǎng)站擁有獨(dú)特之處,如北京植物園的"newsletter"、南京中山植物園的“綠色服務(wù)”、深圳仙湖植物園的古生物博物館網(wǎng)等。 (3)導(dǎo)航欄主要包括園況介紹類欄目(95%)、科學(xué)研究(75%)、旅游指南(70%)、科普教育(75%)等。導(dǎo)航欄與首頁(yè)版塊互為補(bǔ)充,有的出于構(gòu)架或者重視等因素會(huì)重復(fù)設(shè)置如新聞動(dòng)態(tài)、旅游指南、論壇等。 園區(qū)導(dǎo)游(旅游指南)主要有游園基本信息、花展預(yù)告、專類園與景區(qū)介紹等,而中科院武漢植物園、南京中山植物園等建立3D虛擬景區(qū),為游客立體、真實(shí)再現(xiàn)園區(qū)風(fēng)景。科學(xué)研究受到各園重視,與當(dāng)今植物園以及今后其功能發(fā)展趨勢(shì)相吻合,多分為科研項(xiàng)目和成果兩塊。科普教育各園形式不同,各園者有園內(nèi)植物圖文介紹,65%有科普活動(dòng)信息,半數(shù)提供園內(nèi)導(dǎo)游服務(wù),中科院華南植物園、西雙版納植物園等設(shè)立獨(dú)立科普網(wǎng)頁(yè),板塊內(nèi)容豐富。 第二部分：上海植物園網(wǎng)站優(yōu)缺點(diǎn) (1)主題鮮明、極具特色的flash導(dǎo)航頁(yè),網(wǎng)站整體風(fēng)格采取四季變換、春夏秋冬賦予不同主題色的形式是一大創(chuàng)新,而導(dǎo)航欄任一欄目的頁(yè)面設(shè)計(jì)均不同,富有動(dòng)感的flash符合植物園清新自然、生機(jī)盎然的特點(diǎn)。首頁(yè)設(shè)計(jì)秉承簡(jiǎn)約風(fēng)格摒棄常用國(guó)字型布局,利用直觀名稱讓欄目?jī)?nèi)容一目了然又突出焦點(diǎn),引導(dǎo)瀏覽者。不過(guò)導(dǎo)航頁(yè)缺少可以讓瀏覽者跳過(guò)flash的鏈接,未能及時(shí)推出英文網(wǎng)頁(yè)。 (2)網(wǎng)站構(gòu)架滿足合理、人性化要求,加載速度較快。有站點(diǎn)地圖、多樣路徑向?qū)?使瀏覽者到達(dá)任何一個(gè)想要瀏覽的頁(yè)面。內(nèi)容豐富、更新及時(shí)、科研科普并重。 (3)獨(dú)立科普網(wǎng)頁(yè),風(fēng)格上延續(xù)首頁(yè)四季變化主題色,但細(xì)節(jié)部分如圖片、網(wǎng)頁(yè)布局、字體等突出趣味、通俗、易于被理解接受。但尚未建成植物數(shù)據(jù)庫(kù),植物介紹僅限于文字及圖片,未能實(shí)現(xiàn)GIs定位。同時(shí),缺少科普影視、三維立體圖解、flash等影像方面資料,在視聽方面與國(guó)內(nèi)外優(yōu)秀網(wǎng)站存在較大差距。 (4)注重網(wǎng)站推廣,通過(guò)互惠鏈接、展覽宣傳擴(kuò)大網(wǎng)站知曉度。最后對(duì)今后植物園網(wǎng)站建設(shè)提出了幾點(diǎn)建議： (1)應(yīng)擁有獨(dú)立的服務(wù)器空間,根據(jù)瀏覽者需要建立多種語(yǔ)言版本網(wǎng)站； (2)網(wǎng)站內(nèi)容須豐富,科普教育設(shè)置獨(dú)立網(wǎng)頁(yè)是一種趨勢(shì),建立上海植物園網(wǎng)站獨(dú)有創(chuàng)新的模塊； (3)建設(shè)其他設(shè)施,如郵件列表等。進(jìn)行網(wǎng)站推廣,但應(yīng)注意圖片、音視頻等資料版權(quán)所有說(shuō)明。
[Abstract]:The application of Internet technology in the botanical garden is mainly achieved through the establishment of the site of the botanical garden. The big botanical gardens at home and abroad have their own websites or web pages, and use the infinite space of the Internet and information technology to fully display their unique landscape and rich and colorful plant resources. Some domestic botanical gardens have been or planned. In this paper, the characteristics of the page style, structure, page layout, navigation bar, etc. of the 20 botanical garden websites in China, the characteristics of the rich, comprehensive, pertinent, professional, and so on, and its operation, maintenance and promotion features are carried out in this paper. Investigation and analysis, combined with the above analysis to summarize the advantages and disadvantages of the domestic botanical garden website, and introduce and summarize the development and construction of the Shanghai botanical garden website, including its characteristics and positioning, website design steps and design software selection, site layout, page design, data collection, website management and so on.
The first part: investigation and analysis of the domestic botanical garden website
(1) the website style design is identical, the multilevel page lacks the change, of which 70% of the home pages are designed in the form of Chinese character type, 75% with blue or green as the theme, 45% has 2 languages or more, and distinguishes between the professional and the public users.
(2) the front page of the home page is 95% with a navigation bar, a landscape display, more than half of the LOGO (65%), Travel Guide (75%), friendship link (85%), weekly / day news (50%), online Botanical Garden (55%), and other.80% sites with garden news activities, 50% website ignoring the collection of news in the industry. Also, site search (45%), online survey (25%), forum or stay The interactive column (20%) has not been taken seriously. Some sites have unique features, such as the "newsletter" of the Beijing botanical garden, the "green service" in Zhongshan botanical garden in Nanjing, the Museum of the ancient biologic Museum of the fairy lake botanical garden in Shenzhen, etc.
(3) the navigation bar mainly includes the garden section (95%), scientific research (75%), tourist guide (70%), science education (75%), etc., the navigation bar and the home page are complementary to each other, and some of the factors such as the news trends, tourism refers to the South, the forum and so on out of the frame or the emphasis.
The tour guide (Tour Guide) mainly includes garden basic information, flower show preview, special garden and scenic spots, and the Wuhan botanical garden of the Chinese Academy of Sciences, Zhongshan botanical garden in Nanjing, and so on, to establish 3D virtual scenic spots for tourists and to reproduce the landscape of the park. Scientific research is attached to the garden and the future of the botanical garden and its future development trend. It is divided into two pieces of scientific research projects and achievements. There are different forms of popular science education in each garden. Each garden has an introduction of garden plants and texts, 65% has information on science popularization, half provides tour guide service in garden, Southern China botanical garden of Chinese Academy of Sciences, Xishuangbanna Botanical Garden and so on.
The second part: the advantages and disadvantages of the Shanghai botanical garden website
(1) the distinctive flash navigation page with distinctive theme, the whole style of the website adopts the four seasons change, the form of different theme color given in spring, summer and winter is a great innovation, and the design of the page of any column in the navigation bar is different. The dynamic flash conforms to the fresh nature and vitality of the botanical garden. Use the national font layout, use the visual name to make the column content clear and focus, to guide the visitors. But the navigation page lacks the link that allows the visitors to skip over the flash, and fails to launch the English web page in time.
(2) web site framework to meet the reasonable, humanized requirements, loading speed faster. There are site maps, diversity path guide, so that the visitors to any page you want to browse. Rich content, update and timely, scientific research and scientific popularization.
(3) an independent popular science page, which extends the theme color of the four seasons of the home page, but the details, such as pictures, web layout, and fonts, are interesting, popular and easy to be understood. But the plant database has not been built. The plant introduction is limited to the text and pictures, and the GIs positioning is not realized. At the same time, there is a lack of popular science and television, three-dimensional graphics, flash and so on. There is a big gap between audio-visual information and excellent websites at home and abroad in terms of audio-visual materials.
(4) pay attention to website promotion, through mutual benefit links, exhibition publicity and expand website awareness. Finally, some suggestions for future botanical garden website construction are put forward.
(1) an independent server space should be built and multiple language version websites should be set up according to visitors' needs.
(2) the content of the website must be enriched, and setting up an independent webpage for popular science education is a trend. The unique innovative module of the Shanghai botanical garden website should be established.
(3) building other facilities, such as mailing lists, etc., for website promotion, but attention should be paid to copyright descriptions of pictures, audio-video and other data.
【學(xué)位授予單位】：南京農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：TP393.092;Q94-339

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