【摘要】：設計作為一種創(chuàng)新藝術,不論是建筑規(guī)劃,還是展示設計,都應該立足于本民族的文化文明積淀之中,以民族理念、世界視野關注世博展示設計,將這一世界性的展覽盛會,烙印明晰的民族、時代印記,正是衡量一屆世博成功與否的重要標志之一。 世博會長久以來,一直是建筑和城市個性的試驗臺,是展示設計的試驗場和建筑思潮的指北針。展示設計特別需要獨特的創(chuàng)造性思維,將民族文化的象征性形象和特定文化內涵相結合,以強化設計語言的張力,賦予其鮮明的民族個性。使得傳統(tǒng)文化在展示設計中不斷的被重新詮釋和定位。 本論文從歷屆世博會展示設計的關鍵設計理念入手,著力分析、闡釋現(xiàn)代展示設計的民族性與現(xiàn)代科技的表現(xiàn)關系,通過梳理上海世博會具體展示設計案例,探討本屆世博會的新理念、新表現(xiàn),新創(chuàng)意,分析在直觀與虛擬,關聯(lián)與獨立中實現(xiàn)的設計思想符號化提煉特點,解剖展示設計中整體與局部、定性與變量等理念的創(chuàng)意實踐。力求實現(xiàn)通過案例對展示設計藝術的深度探討,描述具有歷史縱深的現(xiàn)代展示設計觀。同時,針對上海世博會展示的具體時代語境,對“后世博”進行發(fā)展式的評析。 上海世博會對自我身份的定位以及視覺表達努力,使本次設計盛會在中國設計史上具有里程碑的意義。上海世博會落幕之后,中國將迎來“后世博”時代,世博會展示成果的有效轉化備受各界關注。
[Abstract]:Design, as an innovative art, should be based on the cultural and civilization accumulation of the nation, pay close attention to the exhibition design of the world expo with the national idea and the world view, whether it is architectural planning or exhibition design. The imprint of the nation and the mark of the times is one of the important marks to measure the success of the Expo. The Expo has long been a test bed for architecture and urban identity, a testing ground for design and a North Needle for architectural trends. In order to strengthen the tension of the design language and endow it with the distinct national individuality, the display design needs special creative thinking, which combines the symbolic image of national culture with the specific cultural connotation. So that the traditional culture in the display design is constantly re-interpretation and positioning. This paper begins with the key design concepts of the exposition design of the previous expositions, analyzes and explains the relationship between the national character of the modern exhibition design and the performance of modern science and technology, and combs the specific design cases of the Shanghai Expo. This paper discusses the new idea, new expression and new creativity of the Expo, analyzes the characteristics of symbolization of design ideas realized in intuitionistic and virtual, relevance and independence, dissects and displays the creative practice of the whole and local, qualitative and variable ideas in the design. This paper tries to realize the deep discussion of the display design art through the case, and describes the modern display design view with historical depth. At the same time, according to the specific time context of Shanghai World Expo, the development of post-Expo is evaluated. Shanghai World Expo's self-identity positioning and visual expression efforts make this event a milestone in the history of Chinese design. After the end of the Shanghai Expo, China will usher in a "post-Expo" era, the effective transformation of the World Expo display has attracted attention from all walks of life.
【學位授予單位】：山東師范大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：J525.2

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