發(fā)布時間：2018-07-08 14:20

  本文選題：桂林 + 會議旅游��； 參考：《廣西師范大學》2010年碩士論文

【摘要】： 一般來說,旅游活動由旅游主體、旅游客體、旅游媒介三部分組成。旅游主體是指旅游者,旅游主體在旅游活動中處于中心地位;旅游客體是指旅游對象,旅游對象包括了旅游資源和旅游設施;旅游媒介是指旅游業(yè),它是旅游主體和旅游客體聯(lián)系的紐帶。而會議旅游作為一項以會議為載體而開展的旅游活動,與一般的旅游活動有聯(lián)系也有區(qū)別。聯(lián)系的是會議旅游作為一項專項旅游,具有旅游活動的一般特征,如旅游異地性等;區(qū)別的是會議旅游除了是旅游活動之外,更重要是它是因會議而引發(fā)的旅游活動。因此,筆者認為,一定程度上會議旅游活動的旅游客體除了通常我們所講的旅游資源和旅游設施之外,還應包括會議資源。一次會議旅游活動的開展,除了受到一般旅游活動所涉及的旅游者、旅游資源、旅游設施以及旅游業(yè)的影響外,其還受到會議資源的影響。而一般來說,會議的形成是受一地或者一國的經濟、政治、安全以及對會議本身的配套設施、與會議相關的人力資源以及會議營銷等因素制約影響的。這意味著,并不是所有的地區(qū)或者國家都能直接產生會議資源。 桂林作為國際知名旅游城市,擁有豐富的旅游資源和發(fā)達的旅游業(yè),但其會議旅游發(fā)展卻一直處于“慢而不快”的現(xiàn)狀。本文運用SWOT分析方法對桂林市會議旅游發(fā)展內外部環(huán)境分析發(fā)現(xiàn),阻礙桂林會議旅游發(fā)展的重要因素即是桂林的會議資源貧乏。因此,如何解決桂林會議旅游資源貧乏的問題成為桂林市會議旅游發(fā)展成功與否的關鍵所在。筆者在國內風景城市杭州會議旅游發(fā)展模式的啟發(fā)下,結合桂林優(yōu)越的地理位置,認為桂林應充分運用其優(yōu)越的地理位置從區(qū)域合作的角度思考會議旅游的發(fā)展。由此,筆者從區(qū)域合作的角度為桂林市會議旅游發(fā)展架構了一個X合作區(qū)域,并在這個區(qū)域背景下從優(yōu)勢產業(yè)培養(yǎng)、區(qū)域內企業(yè)單位間的合作、打造桂林會議旅游品牌、加強桂林會議旅游的宣傳、設立會議旅游協(xié)會部門、搭建會議旅游信息平臺等角度為桂林發(fā)展會議旅游提出了相應的對策。 本文共分為五章: 第一章:導論。主要介紹選題的背景和意義、文章的研究目的和方法以及國內外研究現(xiàn)狀。 第二章:相關理論基礎,確定本文的理論研究基點和方向。 第三章:桂林市會議旅游發(fā)展問題研究。主要包括了風景旅游城市杭州會議旅游發(fā)展模式分析和桂林市會議旅游發(fā)展SWOT分析。 第四章:區(qū)域合作下桂林市會議旅游發(fā)展的對策研究。從區(qū)域合作的角度為桂林市會議旅游發(fā)展架構了一個X合作區(qū)域,并在這個區(qū)域背景下從優(yōu)勢產業(yè)培養(yǎng)、區(qū)域內企業(yè)單位間的合作、打造桂林會議旅游品牌、加強桂林會議旅游的宣傳、設立會議旅游協(xié)會部門、搭建會議旅游信息平臺等角度為桂林發(fā)展會議旅游提出了相應的對策。 第五章:區(qū)域合作下桂林市會議旅游發(fā)展研究結論與不足。 本文的主要創(chuàng)新之處在于: (1)有別于傳統(tǒng)上將會議旅游列入會展旅游等旅游項目下,本文將會議旅游區(qū)別于獎勵、會展、商務等旅游類型,單獨對其進行定義分析; (2)針對會議旅游是以會議為主要目的而開展的旅游活動,因此,本文從區(qū)域合作的角度就會議資源貧乏的會議旅游舉辦地如何開展會議旅游進行了對策研究; (3)以國際知名城市桂林為例進行了實證分析。
[Abstract]:Generally speaking, tourism is composed of three parts: the subject of tourism, the object of tourism and the medium of tourism. The subject of tourism refers to the tourist and the main body of the tourist in the central position of the tourist activities; the object of tourism refers to the object of tourism, the object of which includes the tourist resources and the tourist facilities; the tourist medium refers to the tourist industry, and it is the main and Tourist Tourist. The conference tourism, as a tourist activity carried by the conference as a carrier, is also different from the general tourist activities. The conference tourism is a special tour, which has the general characteristics of the tourism activities, such as the characteristic of the tourism, and the difference is that the conference tourism is more important than the tourist activities. If it is a tourist activity caused by the conference, the author believes that, to a certain extent, the tourist object of a conference tour should include the resources of the conference in addition to the usual tourist and tourist facilities. In addition to the impact of tourism facilities and tourism, it is also affected by the resources of the conference. In general, the formation of the meeting is influenced by the economic, political, security and supporting facilities for the conference itself, the human resources and conference marketing related to the meeting, which means that it is not all areas. Or countries can produce conference resources directly.
As an internationally famous tourist city, Guilin has rich tourism resources and developed tourism industry, but the development of its conference tourism has been in a "slow and unfast" situation. This paper uses the SWOT analysis method to find out the internal and external environment of the development of the conference tourism in Guilin City, which is an important factor that hinders the development of Guilin conference tourism. The conference resources are poor. Therefore, how to solve the problem of the poor tourist resources of the Guilin conference has become the key to the success of the development of the conference tourism in the city of Guilin. The author, inspired by the tourism development mode of the Hangzhou conference of the domestic scenic city, combined with the superior geographical location of Guilin, thinks that it should fully use its superior geographical location from the district. From the perspective of regional cooperation, the development of conference tourism is considered. From the point of view of regional cooperation, the author constructs a X cooperation area for the development of Guilin city conference tourism. Under the background of this region, it is trained from the advantage industry, the cooperation among the enterprises in the region, the brand of Guilin conference tour, the publicity of Guilin conference tourism, the establishment of the meeting. In view of the Tourism Association's department and the establishment of conference tourism information platform, this paper puts forward corresponding countermeasures for the Guilin development conference tourism.
This article is divided into five chapters.
The first chapter: introduction, mainly introduces the background and significance of the topic, the purpose and method of the study, and the current research situation at home and abroad.
The second chapter: related theoretical foundation, determines the theoretical research basis and direction of this article.
The third chapter: the research on the development of the Guilin conference tourism. It mainly includes the analysis of the tourism development model of the Hangzhou conference and the SWOT analysis of the development of the Guilin city conference tourism.
The fourth chapter: the countermeasure study of the development of the Guilin city conference tourism under regional cooperation. From the perspective of regional cooperation, a X cooperation area for the development of the Guilin city conference tourism is constructed, and under the background of this region, it is cultivated from the dominant industry, the cooperation among the enterprises in the region, the Guilin conference tourism brand is built, and the publicity of the tour of the conference is strengthened. The establishment of conference tourism association and the establishment of conference tourism information platform put forward corresponding countermeasures for Guilin development conference tourism.
The fifth chapter: the conclusions and shortcomings of Guilin's conference tourism development under regional cooperation.
The main innovations of this paper are as follows:
(1) it is different from the traditional conference tour in the exhibition tourism and other tourism items. This article distinguishes the conference tourism from the reward, exhibition, business and other types of tourism.
(2) the conference tourism is a tourist activity which is carried out with the main purpose of the conference. Therefore, from the perspective of regional cooperation, this paper makes a study on how to carry out the conference tourism in the conference tourism host where the conference resources are poor.
(3) an example of Guilin, a famous international city, is given.
【學位授予單位】：廣西師范大學
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：F592.7

【引證文獻】

相關碩士學位論文 前1條

1 史若琳;試論廣州旅游公共管理的現(xiàn)狀和完善[D];蘭州大學;2012年

，

本文編號：2107715