本文選題：復合型旅游業(yè)態(tài) + 產業(yè)重構　； 參考：《上海師范大學》2011年碩士論文

【摘要】：這是一個產業(yè)重構時代。新興業(yè)態(tài)在產業(yè)融合與市場細分兩種力量的作用下層出不窮。創(chuàng)新已經(jīng)成為把握企業(yè)命脈的關鍵所在。本文就是選取同時經(jīng)營兩種以上業(yè)態(tài)的復合型旅游企業(yè)作為研究對象,從市場細分和產業(yè)融合并進的產業(yè)重構大背景和旅游業(yè)轉型升級的行業(yè)背景出發(fā),運用產業(yè)關聯(lián)、產業(yè)融合、微笑曲線、共生理論、品牌延伸理論和麥肯錫三層面增長理論等,借鑒零售業(yè)的業(yè)態(tài)相關理論,提出復合型旅游業(yè)態(tài)這一全新的概念。 本文運用定性分析與定量分析相結合、理論研究與實證研究相結合的研究方法對復合型旅游業(yè)態(tài)理論進行規(guī)范性分析,搭建復合型旅游業(yè)態(tài)的基本理論框架。論文運用SWOT模型分析了復合型旅游業(yè)態(tài)區(qū)別與其他旅游業(yè)態(tài)的優(yōu)勢、機會、劣勢和威脅;歸納復合型旅游業(yè)態(tài)的成長機理和演變規(guī)律,提出了物理性復合和化學性復合的分類方法及其演變微笑臉譜;通過對典型復合型旅游企業(yè)的分析,總結了比較出典型的復合型旅游業(yè)態(tài)運作模式、管理模式和盈利模式;依據(jù)復合子業(yè)態(tài)之間的共生關系繪出典型產業(yè)鏈構造模型——單條產業(yè)鏈模型、平行產業(yè)鏈模型和杠桿產業(yè)鏈模型,并揭示了與三大相對應的延伸產業(yè)鏈、主業(yè)配套式和醉翁之意式開發(fā)路徑。研究源于實踐,以期服務于實踐。希望本研究能夠對復合型旅游業(yè)態(tài)的規(guī)劃開發(fā)、風險投資、利潤追求等方面起到一定的理論指導意義。 創(chuàng)意無限,產業(yè)無疆,復合型旅游業(yè)態(tài)的前途無量,必將成為旅游產業(yè)的重要發(fā)展方向。由于相關數(shù)據(jù)的滯后獲得以及本人才學的疏淺,本文研究還只是停留在較膚淺的層面。筆者略陳拙見、拋磚引玉,相信隨著更多專家、學者的智慧凝集,復合型旅游業(yè)態(tài)也必然如同其在市場中絢爛綻放一樣,在理論界結出累累碩果。
[Abstract]:This is an era of industrial restructuring. Under the action of industry convergence and market segmentation, the emerging industry forms emerge endlessly. Innovation has become the key to grasp the lifeblood of enterprises. This paper selects two or more kinds of complex tourism enterprises operating at the same time as the research object, starting from the background of the industry reconstruction of market segmentation and industry convergence and the industry background of tourism transformation and upgrading, using the industry association. Industry convergence, smile curve, symbiosis theory, brand extension theory and McKinsey & Co. In this paper, the qualitative analysis and quantitative analysis are combined, the theoretical research and empirical research are combined to carry on the normative analysis to the compound tourism form theory, and the basic theoretical frame of the compound tourism industry form is set up. SWOT model is used to analyze the advantages, opportunities, weaknesses and threats of the difference between the complex tourism industry and other tourism forms, and the growth mechanism and evolution law of the complex tourism industry are summarized. This paper puts forward the classification method of physical compound and chemical compound and its evolvement smile face, summarizes and compares the operation mode, management mode and profit mode of typical compound tourism enterprise through the analysis of typical compound tourism enterprise. According to the symbiotic relationship between the complex sub-industries, the typical industrial chain construction model, the single industrial chain model, the parallel industrial chain model and the leveraged industrial chain model are plotted out, and the extended industrial chain corresponding to the three major industrial chains is revealed. The main business supporting type and the drunken man's intention type development path. Research originates from practice with a view to serving practice. It is hoped that this study can play a certain theoretical guiding role in the planning and development of complex tourism form, venture capital, profit pursuit and so on. Creativity is unlimited, industry is boundless, and the prospect of compound tourism industry is endless, which will become an important developing direction of tourism industry. Due to the lag of data acquisition and the thinness of my talent, the research of this paper is still on a superficial level. With the wisdom of more experts and scholars, the complex tourism industry is bound to bear fruitful results in the theoretical circle, just as it blooms in the market.
【學位授予單位】：上海師范大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：F592

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