本文選題：展示　切入點：體驗展示　出處：《蘇州大學(xué)》2010年碩士論文

【摘要】： 用“體驗”的形式去展示產(chǎn)品,可以被定義成“體驗展示”。近年來,隨著展會經(jīng)濟的繁榮以及高科技展示技術(shù)的發(fā)展,“體驗展示”的設(shè)計理念已在商業(yè)會展中得以廣泛采用。本文從比較“展示”和“體驗”兩詞的詞義入手,闡述了“體驗展示”的概念;分析了“體驗展示”的三個層次:產(chǎn)品體驗、理念體驗和價值體驗;進而較系統(tǒng)地提出了一些“體驗展示”的實現(xiàn)方式,包括方案策劃、互動的體驗方式以及新的體驗手段等。“體驗展示”很大程度上打破了傳統(tǒng)展示設(shè)計的模式,傳統(tǒng)的展示設(shè)計的核心是“展示”本身,而“體驗展示”的核心卻是“體驗”。這對于展示設(shè)計師而言,設(shè)計思維、設(shè)計方法、設(shè)計流程的轉(zhuǎn)變不言而喻,他們應(yīng)該轉(zhuǎn)換思維,站在新的起點上去規(guī)劃設(shè)計未來。??
[Abstract]:Display products in the form of "experience" can be defined as "experience display".In recent years, with the prosperity of exhibition economy and the development of high-tech display technology, the design concept of "experience display" has been widely used in commercial exhibition.This paper begins with the comparison of the word meaning of "show" and "experience", expounds the concept of "experience display", and analyzes the three levels of "experience display": product experience, concept experience and value experience.Furthermore, some realization methods of "experience display" are put forward systematically, including scheme planning, interactive experience mode and new experience means.To a great extent, "experience display" breaks the mode of traditional display design. The core of traditional display design is "display" itself, but the core of "experience display" is "experience".To show designers, design thinking, design methods, design process changes are self-evident, they should change their thinking, standing on a new starting point to plan for the future.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：F713.83

【引證文獻】

相關(guān)碩士學(xué)位論文 前2條

1 何超;基于生活形態(tài)的家具賣場設(shè)計研究[D];南京林業(yè)大學(xué);2012年

2 張杰;商業(yè)展示設(shè)計中的體驗設(shè)計研究[D];武漢理工大學(xué);2013年

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本文編號：1705322