本文選題：導(dǎo)向設(shè)計(jì)　切入點(diǎn)：漢字　出處：《天津科技大學(xué)》2011年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著現(xiàn)代全球化經(jīng)濟(jì)的發(fā)展,中國文化與世界文化在交流溝通中,漢字作為中國文化的載體在視覺傳達(dá)與交流中扮演著越來越重要的角色。與世界其他民族文化語言相比,漢字一直保持了文字的象形性和符號(hào)化特點(diǎn),具有很強(qiáng)圖形化和符號(hào)化特征。作為引導(dǎo)人們流程的城市導(dǎo)向設(shè)計(jì)來說,文字就是該系統(tǒng)設(shè)計(jì)的重要組成部分,城市導(dǎo)向中的文字設(shè)計(jì)顯得尤為重要。此外,國際化趨勢使得國家和城市之間的交流越來越密切,大量陌生人群涌入城市,會(huì)下意識(shí)的尋找各種指示牌或標(biāo)志牌,以獲取空間的正確信息。這便是城市導(dǎo)向設(shè)計(jì)對于城市的交通、規(guī)劃、人流分布的重要作用,它是城市文化的一個(gè)剪影,我們可以從精致、合理、人性化的導(dǎo)向設(shè)計(jì)中看到一個(gè)城市的風(fēng)情和文化底蘊(yùn)。同時(shí),中文是我國政府唯一的官方用字,是中國民眾交流與溝通的工具,和大眾傳媒傳達(dá)信息的載體。圖形、符號(hào)和文字作為導(dǎo)向設(shè)計(jì)中視覺傳達(dá)的三個(gè)主要要素,目前針對圖形和符號(hào)設(shè)計(jì)的研究較多,關(guān)于導(dǎo)向設(shè)計(jì)中漢字的研究還較為薄弱。 本文以城市導(dǎo)向系統(tǒng)中的漢字為主要研究內(nèi)容,運(yùn)用人體工程學(xué)、符號(hào)美學(xué)、視知覺、設(shè)計(jì)心理學(xué)等多學(xué)科理論,在總結(jié)現(xiàn)狀和現(xiàn)有理論的基礎(chǔ)上,對城市導(dǎo)向設(shè)計(jì)與漢字設(shè)計(jì)的發(fā)展概況及功能進(jìn)行了較全面的分析,并對國內(nèi)的城市空間包括園林空間及公共展覽空間的導(dǎo)向設(shè)計(jì)進(jìn)行大量實(shí)地調(diào)查,根據(jù)漢字在城市導(dǎo)向系統(tǒng)設(shè)計(jì)中的應(yīng)用現(xiàn)狀,總結(jié)漢字在實(shí)際應(yīng)用中所存在與面臨的問題。并在此基礎(chǔ)上,結(jié)合國內(nèi)外先進(jìn)的字體設(shè)計(jì)經(jīng)驗(yàn),提出了具體的、切實(shí)可行的漢字應(yīng)用原則及方法。旨在促進(jìn)國內(nèi)導(dǎo)向系統(tǒng)設(shè)計(jì)中的漢字的科學(xué)應(yīng)用和持續(xù)發(fā)展。
[Abstract]:With the development of modern global economy, Chinese characters, as the carrier of Chinese culture, play an increasingly important role in visual communication and communication between Chinese culture and world culture. Chinese characters have always maintained the pictographic and symbolic features of characters, and have strong graphical and symbolic characteristics. As a guide to the urban design of people's process, characters are an important part of the system design. Urban oriented text design is particularly important. In addition, international trends have led to closer communication between countries and cities, with large groups of strangers pouring into cities, subconsciously looking for signs or signs. In order to get the right information of space. This is the important role of urban oriented design in urban traffic, planning, distribution of people, it is a silhouette of urban culture, we can from exquisite, reasonable, At the same time, Chinese is the only official word used by the Chinese government, a tool for communication and communication among the Chinese people, and a carrier of information conveyed by the mass media. Symbols and characters are the three main elements of visual communication in guided design. At present, there are more researches on graphic and symbolic design, but the research on Chinese characters in guided design is still relatively weak. In this paper, the Chinese characters in the city-oriented system are taken as the main research contents, and the theories of ergonomics, symbolic aesthetics, visual perception and design psychology are used to sum up the present situation and the existing theories. The development and function of urban oriented design and Chinese character design are comprehensively analyzed, and a large number of field investigations are carried out on the domestic urban space, including garden space and public exhibition space. According to the present situation of the application of Chinese characters in the design of city oriented system, this paper summarizes the problems existing and faced in the practical application of Chinese characters. On this basis, combined with the advanced font design experience at home and abroad, the paper puts forward the concrete, The purpose of this paper is to promote the scientific application and sustainable development of Chinese characters in the design of domestic guiding system.
【學(xué)位授予單位】：天津科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：J524

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