本文選題：新浪網　切入點：旅游頻道　出處：《湖南大學》2011年碩士論文　論文類型：學位論文

【摘要】：在旅游業(yè)快速發(fā)展的當下,旅游網站為廣大受眾提供了海量的出行資訊和便捷的查詢預定等服務,旅游景點推介是所有旅游網站都不可或缺的內容,正因為如此,旅游景點推介的策劃方式就成為了旅游網站之間爭取受眾點擊率的關鍵。按照學術界對旅游網站的分類,門戶網站的旅游頻道是非專業(yè)性網站,與旅游網站中的專業(yè)性網站比較而言競爭力不強。但本文作者通過對新浪旅游頻道進行研究后發(fā)現,新浪旅游頻道在形式上和內容上有著鮮明的有別于專業(yè)旅游網站的定位和特色。 作者通過對新浪旅游頻道2008年至2010年中三個季度的主題策劃和國內游這兩個核心版塊的5381個標題(含重復)進行了具體研究,發(fā)現并分析了新浪旅游頻道在版式編排和欄目內容上的特點以及整個頻道在旅游景點推介上的一些特色之處。筆者著重從新聞視角、旅游策劃創(chuàng)意視角、專題視角等三個方面探析新浪旅游頻道的特色,指出了新浪旅游頻道緊扣新聞時事,將靜態(tài)的旅游資源與時下人們追逐的動態(tài)的新聞熱點巧妙地結合在一起,利用新聞事件向受眾推介旅游景點的這一新穎的策劃方式,這一研究發(fā)現是本文的一大創(chuàng)新點。很多旅游網站在旅游景點的推介方面都只是按照地域劃分,對當地的著名旅游景點按照景點的固有簡介作為向受眾推介景點的文本,這種信息對于受眾而言并不稀缺且缺乏新意。因此旅游網站如何在欄目設置、內容編排、策劃旅游景點等這些方面做出特色、做出新意就成為了吸引受眾的關鍵。同時筆者還發(fā)現和總結了新浪旅游頻道有別于專業(yè)性旅游網站在旅游景點推介方面的有代表性和規(guī)律性的十類策劃方式。 本文所得出的一些結論希冀能對其他旅游網站的建設和發(fā)展有所啟發(fā)和借鑒作用。
[Abstract]:With the rapid development of the tourism industry, tourism websites provide a vast amount of travel information and convenient inquiry and reservation services to the broad audience. The promotion of tourist attractions is an indispensable part of all tourist websites, which is precisely because of this. The way to promote tourist attractions has become the key to winning audience hits among tourist websites. According to the academic classification of tourism websites, the travel channel of the portal is a non-professional website. Compared with the professional websites in tourism websites, the author is not competitive. However, through the research on Sina Travel Channel, the author finds that, Sina Travel Channel has distinct features in form and content, which are different from professional tourism websites. The author makes a specific study of 5381 titles (including duplicates) of the two core sections of Sina Travel Channel from 2008 to middle of 2010 in terms of theme planning and domestic tourism. This paper finds and analyzes the characteristics of Sina Tourism Channel in layout arrangement and column content, as well as some features of the entire channel in the promotion of tourist attractions. This paper analyzes the characteristics of Sina Tourism Channel from three aspects, such as the special perspective, and points out that Sina Tourism Channel is closely attached to news and current events, combining the static tourism resources with the dynamic news hot spots that people are chasing. Using news events to introduce tourist attractions to the audience is a novel way of planning. This finding is a major innovation in this paper. Many tourist websites are only divided according to the region in terms of the promotion of tourist attractions. To the local famous tourist attractions according to the inherent introduction of the scenic spots as the text to the audience, this kind of information is not scarce to the audience and lack of new ideas. So how to set up the tourism website in the column, content arrangement, Planning tourist attractions and other such aspects to make a feature, At the same time, the author also finds and summarizes ten typical and regular planning methods of Sina Travel Channel, which are different from professional tourism websites in the promotion of tourist attractions. Some conclusions of this paper are expected to enlighten and draw lessons from the construction and development of other tourism websites.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：G206;F592

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