發(fā)布時間：2018-02-04 18:17

  本文關(guān)鍵詞： 會議產(chǎn)業(yè) 會議產(chǎn)業(yè)鏈 產(chǎn)業(yè)轉(zhuǎn)型 灰色關(guān)聯(lián)分析法　出處：《天津商業(yè)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：會議產(chǎn)業(yè)作為一個新興產(chǎn)業(yè),在整個會展業(yè)中占據(jù)重要地位。隨著會議產(chǎn)業(yè)的不斷發(fā)展,會議產(chǎn)業(yè)急需轉(zhuǎn)型。首先,從參會者角度來看,參會者的消費觀念發(fā)生轉(zhuǎn)變,在參會過程中不僅僅是為了交流學(xué)習(xí),還融入了更高層次的自我價值的實現(xiàn),更為關(guān)注會場搭建布置、視聽設(shè)備、會議流程等直觀體驗感,以及在參會過程中的會場互動發(fā)言。其次,從會議主承辦方來看,新型會議打破傳統(tǒng)會議模式,將會議與互聯(lián)網(wǎng)高新技術(shù)緊密融合,高新技術(shù)關(guān)聯(lián)企業(yè)不斷出現(xiàn),各會議市場主體與時俱進(jìn),向“智慧MICE”轉(zhuǎn)型。再次,會議產(chǎn)業(yè)政策相繼出臺,引領(lǐng)會議產(chǎn)業(yè)轉(zhuǎn)型。2012年12月4日中共中央政治局出臺關(guān)于改進(jìn)工作作風(fēng)、密切聯(lián)系群眾的八項規(guī)定,以及2014年9月中共中央辦公廳印發(fā)的《關(guān)于嚴(yán)禁黨政機關(guān)到風(fēng)景名勝區(qū)開會的通知》等,對政府主導(dǎo)型會議產(chǎn)生了重大影響,政府定點會議場所急需轉(zhuǎn)型。北京是全國的政治經(jīng)濟(jì)中心,在會議產(chǎn)業(yè)政策、產(chǎn)業(yè)配套設(shè)施、產(chǎn)業(yè)發(fā)展的歷史文化資源等方面有著先天的優(yōu)勢,為其會議產(chǎn)業(yè)轉(zhuǎn)型提供了可能性。會議產(chǎn)業(yè)鏈?zhǔn)怯僧a(chǎn)業(yè)內(nèi)鏈和產(chǎn)業(yè)外鏈所組成的,會議產(chǎn)業(yè)內(nèi)鏈?zhǔn)侵笗h產(chǎn)業(yè)鏈的上游環(huán)節(jié)和中游環(huán)節(jié),是會議產(chǎn)業(yè)的核心環(huán)節(jié)和主要環(huán)節(jié),會議產(chǎn)業(yè)外鏈?zhǔn)侵府a(chǎn)業(yè)鏈的下游環(huán)節(jié),是會議產(chǎn)業(yè)的輔助支撐環(huán)節(jié)。通過對北京市的會議產(chǎn)業(yè)數(shù)據(jù)進(jìn)行收集與整理,從產(chǎn)業(yè)內(nèi)外鏈的角度分析北京市會議產(chǎn)業(yè)的發(fā)展現(xiàn)狀。主要有以下幾點發(fā)現(xiàn):第一,北京市會議產(chǎn)業(yè)市場需求旺盛,國際會議數(shù)量增多,企業(yè)會議與社團(tuán)會議比例不斷上升,政府會議比例下降,會議市場結(jié)構(gòu)趨于合理。第二,北京市高端會獎旅游促進(jìn)體系日益完善,政策配套日趨完備,會議行業(yè)逐步規(guī)范。第三,北京市會議服務(wù)趨向于向第三方轉(zhuǎn)移,會議策劃較為關(guān)注特色化、數(shù)字化,更加注重定制化和體驗感。第四,北京的旅游業(yè)相比較其他相關(guān)產(chǎn)業(yè),與會議產(chǎn)業(yè)的關(guān)聯(lián)度較小。第五,北京的會議產(chǎn)業(yè)與餐飲住宿業(yè)、交通運輸業(yè)、金融保險業(yè)緊密相關(guān),這些關(guān)聯(lián)產(chǎn)業(yè)的創(chuàng)新發(fā)展有利于促進(jìn)會議產(chǎn)業(yè)進(jìn)一步轉(zhuǎn)型。北京的會議產(chǎn)業(yè)發(fā)展較快,基于會議產(chǎn)業(yè)外部環(huán)境變化,會議產(chǎn)業(yè)轉(zhuǎn)型有著一定的必要性和可能性,然而會議產(chǎn)業(yè)轉(zhuǎn)型還面臨著以下幾方面的困境:首先,北京市會議市場化薄弱,產(chǎn)業(yè)邊界模糊,各個會議主體職能交叉,且在市場環(huán)境中處于信息不對稱狀態(tài),交易成本過高,產(chǎn)業(yè)轉(zhuǎn)型缺乏發(fā)展內(nèi)生動力。其次,政府職能交叉,越位、缺位狀況頻發(fā)。北京會議產(chǎn)業(yè)布局不合理,政府缺乏合理規(guī)劃。最后,產(chǎn)業(yè)的整體配套能力不足,行業(yè)規(guī)模難以擴(kuò)大。北京市會議產(chǎn)業(yè)轉(zhuǎn)型的發(fā)展方向為:從會議形式來看,應(yīng)當(dāng)由傳統(tǒng)形式向數(shù)字化方向轉(zhuǎn)型,從發(fā)展模式來看,應(yīng)當(dāng)從單一發(fā)展模式向多元化方向轉(zhuǎn)型,從組織形式來看,會議產(chǎn)業(yè)應(yīng)當(dāng)向O2O方向轉(zhuǎn)型。在轉(zhuǎn)型的具體建議方面,第一,會議組織者轉(zhuǎn)變傳統(tǒng)思維,將會議作為企業(yè)管理工具。第二,專業(yè)會議策劃公司提高創(chuàng)新能力。專業(yè)會議策劃公司是會議產(chǎn)業(yè)鏈的關(guān)鍵環(huán)節(jié)也是薄弱環(huán)節(jié),在產(chǎn)業(yè)轉(zhuǎn)型中應(yīng)當(dāng)注意豐富會議內(nèi)容,創(chuàng)新會議形式,在會議的策劃實施過程中融入休閑、娛樂、科技等新元素,提升參會者的體驗感。第三,會務(wù)服務(wù)公司發(fā)揮資源整合作用。會務(wù)服務(wù)公司應(yīng)當(dāng)擺脫過去的中介作用,整合會務(wù)服務(wù)相關(guān)行業(yè)的資源,吸收引進(jìn)高素質(zhì)人才,打造專業(yè)的會務(wù)服務(wù)團(tuán)隊,提升其在會議產(chǎn)業(yè)鏈中的地位,增加產(chǎn)業(yè)鏈附加價值。第四,會議場所創(chuàng)新發(fā)展模式。五星級酒店重點關(guān)注大型國際會議、商務(wù)會議、獎勵旅游等市場,三、四星級酒店爭取中小型會議和政府會議市場。第五,政府加強對會議產(chǎn)業(yè)的宏觀調(diào)控。明確政府的職能定位,創(chuàng)新會議產(chǎn)業(yè)的激勵政策,對北京的會議產(chǎn)業(yè)進(jìn)行合理規(guī)劃,促進(jìn)產(chǎn)業(yè)的不斷轉(zhuǎn)型升級。
[Abstract]:The meeting industry as an emerging industry, occupy the important position in the whole exhibition industry. With the continuous development of the meeting industry, meeting industry in urgent need of transformation. First of all, from the perspective of the participants, the participants of the consumer attitudes change, the participants in the process is not only to exchange learning, but also into the implementation of higher level self value, pay more attention to the venue building layout, audio-visual equipment, conference process and intuitive experience, as well as the participants in the process of venue interactive speech. Secondly, from the main conference organizer, new conference to break the traditional conference mode, conference and Internet tech closer integration of high-tech related enterprises continue to emerge, the meeting the main market to keep pace with the times, the transition to the "smart MICE". Once again, the meeting of industrial policy, leading the industry transformation in December 4th.2012 meeting of the CPC Central Committee Political Bureau introduced Guan To improve the work style, close ties with the masses of the eight provisions, and in September 2014 the CPC Central Committee issued the "meeting of non government agencies to the notification on the scenic area of the government led, the meeting had a major impact, the government designated meeting place in urgent need of transformation. Beijing is the country's political and economic center, in the meeting industrial policy, industrial facilities, has inherent advantages of industrial development of historical and cultural resources, provides the possibility for the meeting. The meeting of industrial transformation industry chain is composed of industry chain and industrial chain, meeting industry chain refers to the upstream and midstream sectors of the industrial chain is the core of the meeting. The main part of the meeting industry and meeting industry chain link, refers to the chain link, is the auxiliary meeting industry supporting links. Through collecting data of Beijing City Industry Conference With consolidation, analysis of current situations of Beijing conference industry from inside and outside the industry chain perspective. Mainly has the following findings: first, Beijing city meeting industry market demand, the increase in the number of international conferences, business meetings and club meeting the rising proportion of government meeting ratio decreased, meeting the market structure more reasonable. Second, Beijing the high-end City Award tourism promotion system is increasingly perfect, the policy of supporting more and more complete, meeting industry gradually standardized. Third, Beijing conference services tend to transfer to the third party, meeting planning pays more attention to the characteristic, digital, pay more attention to customization and experience. Fourth, the tourism industry in Beijing compared to other related industries, and meeting industry the correlation is small. Fifth, the Beijing meeting industry and catering accommodation industry, transportation, finance and insurance industry is closely related to the innovation and development of the related industries is conducive to promoting In the meeting industry further transformation. The rapid development of the Beijing meeting industry, meeting industry based on changes in the external environment, meeting industry transformation has its necessity and possibility of the meeting however industrial restructuring is still confronted with the following dilemma: firstly, meeting Beijing city market weak industry, fuzzy boundaries, cross the main functions of each meeting and, under the condition of asymmetric information in the market environment, the transaction cost is too high, the lack of industrial restructuring and development of endogenous motivation. Secondly, the functions of government offside, absence of crossing situation frequently. The Beijing conference industrial layout is unreasonable, the lack of rational planning. Finally, the overall industrial supporting capacity is insufficient, the industry difficult to expand the scale of development in the direction of transformation. Beijing City Conference Industry: from the conference form, should be transformed from traditional to digital form, from the view of the development model should be from a single development mode The transformation to the direction of diversification, from the perspective of organizational forms, meeting industry should transition to O2O direction. The first in the transformation of the specific recommendations, conference organizers, change the traditional thinking, the meeting as a business management tool. Second, professional meeting planning company to improve the innovation ability. Professional meeting planning is a key weak link meeting industry chain also, in the industrial transformation should pay attention to enrich the content of the meeting, the meeting in the form of innovation, the implementation of integrated leisure, in the process of meeting planning and entertainment, technology and other new elements, enhance the experience of participants. Third, business services companies play. Resource integration service company should get rid of the intermediary role in the past, the integration of business services related industries the absorption of resources, the introduction of high-quality personnel, to create a professional service team, to enhance its position in the meeting of the industrial chain, increase of industrial chain Add value. Fourth, meeting places new development model. Five star hotels focus on large-scale international conferences, business meetings and incentive travel market, three, four star hotel for small meetings and meeting the government market. Fifth, the government to strengthen macro-control of the meeting industry. A clear positioning of government functions, innovative incentive Industry Conference policy, rational planning of the Beijing conference industry, promote industrial transformation and upgrading.

【學(xué)位授予單位】：天津商業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F713.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 吳金明;邵昶;;產(chǎn)業(yè)鏈形成機制研究——“4+4+4”模型[J];中國工業(yè)經(jīng)濟(jì);2006年04期

2 張雪麗;;度假酒店休閑與會議服務(wù)主張及融合研究——以杭州太虛湖假日酒店為例[J];黃岡職業(yè)技術(shù)學(xué)院學(xué)報;2011年01期

3 唐明貴;;會展產(chǎn)業(yè)鏈互動關(guān)系研究——以貴州省為例[J];市場論壇;2011年09期

4 羅秋菊;孔蕾;;會議籌辦機構(gòu)內(nèi)部信息溝通結(jié)構(gòu)研究——以首屆亞洲能源論壇秘書處為例[J];旅游科學(xué);2011年03期

5 朱峰;;城市會議目的地競爭力評價指標(biāo)體系研究——以中國沿海17城市為例[J];旅游學(xué)刊;2011年02期

6 譚晶榮;顏敏霞;鄧強;王健;;產(chǎn)業(yè)轉(zhuǎn)型升級水平測度及勞動生產(chǎn)效率影響因素估測——以長三角地區(qū)16個城市為例[J];商業(yè)經(jīng)濟(jì)與管理;2012年05期

7 董皓;;大都市邊緣區(qū)旅游產(chǎn)業(yè)鏈動態(tài)演化研究——以西安臨潼區(qū)為例[J];經(jīng)濟(jì)地理;2013年09期

8 邢超;;創(chuàng)新鏈與產(chǎn)業(yè)鏈結(jié)合的有效組織方式——以大科學(xué)工程為例[J];科學(xué)學(xué)與科學(xué)技術(shù)管理;2012年10期

9 汪建;周勤;趙馳;;產(chǎn)業(yè)鏈整合、結(jié)構(gòu)洞與企業(yè)成長——以比亞迪和騰訊公司為例[J];科學(xué)學(xué)與科學(xué)技術(shù)管理;2013年11期

10 鐘春玲;龐華;;基于產(chǎn)業(yè)鏈視角的會展人才培養(yǎng)模式探究[J];學(xué)理論;2012年19期

相關(guān)重要報紙文章 前4條

1 付連英;;“未來中國將引領(lǐng)世界會議產(chǎn)業(yè)”[N];國際商報;2016年

2 傅蓮英;;中國會議產(chǎn)業(yè)悄然生變[N];國際商報;2013年

3 周妍;;北京會議產(chǎn)業(yè)鏈加速整合[N];北京商報;2012年

4 尹婷婷;;我市啟動會議產(chǎn)業(yè)市場化“提速工程”[N];成都日報;2012年

相關(guān)博士學(xué)位論文 前2條

1 劉客;產(chǎn)業(yè)安全視角下中國煤炭產(chǎn)業(yè)轉(zhuǎn)型路徑研究[D];北京交通大學(xué);2016年

2 趙婉瑩;陜南中藥產(chǎn)業(yè)化發(fā)展研究[D];西北農(nóng)林科技大學(xué);2011年

，

本文編號：1490834