【摘要】：改革開(kāi)放以來(lái),我國(guó)百貨業(yè)由傳統(tǒng)百貨商店向現(xiàn)代新型百貨公司轉(zhuǎn)型并獲得快速發(fā)展,但2008年的金融危機(jī)使我國(guó)經(jīng)濟(jì)和零售業(yè)受到較大沖擊,百貨業(yè)陷入發(fā)展緩慢期,然而,我國(guó)GDP仍然保持著高速發(fā)展態(tài)勢(shì),城市化加速推行,社會(huì)保障機(jī)制持續(xù)改善,且“十八大”提出到2020年實(shí)現(xiàn)居民收入比2010翻一番的戰(zhàn)略目標(biāo),所有這些無(wú)疑正推動(dòng)著我國(guó)城鄉(xiāng)居民消費(fèi)需求、消費(fèi)動(dòng)力不斷提升,我國(guó)百貨業(yè)還有著巨大的成長(zhǎng)空間。面對(duì)這一機(jī)遇期,百貨企業(yè)如何布局自己的發(fā)展戰(zhàn)略、選擇發(fā)展模式,成為一個(gè)至關(guān)重要的課題。出于這樣的宏觀環(huán)境影響,本文對(duì)寧波二百發(fā)展模式進(jìn)行了研究。首先,文章分析了我國(guó)百貨業(yè)發(fā)展現(xiàn)狀與面臨的主要問(wèn)題,提出了本文的研究目的與研究意義；其次,論文對(duì)零售、零售業(yè)及百貨業(yè)的概念做了界定,并介紹了零售百貨業(yè)和組織發(fā)展模式選擇方面的相關(guān)理論；然后,對(duì)國(guó)內(nèi)外百貨業(yè)的發(fā)展歷程、未來(lái)的發(fā)展趨勢(shì)及成功模式進(jìn)行了解析,這為寧波二百的有關(guān)問(wèn)題的分析提供了一個(gè)借鑒框架；再次,文章比較分析了寧波二百發(fā)展過(guò)程存在的失策之處和現(xiàn)階段公司存在的主要問(wèn)題,然后運(yùn)用PEST法、百貨企業(yè)發(fā)展的關(guān)鍵成功要素法分析歸納出影響寧波二百發(fā)展的影響因素,接著運(yùn)用AHP法對(duì)寧波二百擴(kuò)張發(fā)展模式進(jìn)行定量了分析。最后針對(duì)寧波二百開(kāi)展連鎖加盟模式提出了相應(yīng)的對(duì)策建議。本研究的主要結(jié)論主要有：第一,近些年,雖然寧波二百取得了長(zhǎng)足的發(fā)展,但是其經(jīng)營(yíng)業(yè)績(jī)遠(yuǎn)低于同行業(yè)平均水平。第二,導(dǎo)致寧波二百經(jīng)營(yíng)業(yè)績(jī)較差的原因是其一直保持單體店經(jīng)營(yíng)模式。第三,寧波二百突破發(fā)展瓶頸的重要方向是選擇連鎖加盟發(fā)展模式。第四,寧波二百開(kāi)展連鎖加盟模式,具體可以從供應(yīng)鏈信息系統(tǒng)建設(shè)、供應(yīng)商關(guān)系管理、自有品牌建設(shè)與物流配送體系等方面展開(kāi)實(shí)施。本文研究不但對(duì)于寧波二百未來(lái)發(fā)展模式具有重要的指導(dǎo)意義,而且對(duì)于未來(lái)中國(guó)百貨業(yè)發(fā)展模式的戰(zhàn)略轉(zhuǎn)型也具有重要的參考和借鑒價(jià)值。
[Abstract]:Since the reform and opening up, the department store industry of our country has changed from the traditional department store to the modern new department store and gained rapid development. However, the financial crisis of 2008 has greatly impacted our economy and retailing, and the department store industry has fallen into a period of slow development. China's GDP still maintains a high speed of development, urbanization is accelerated, social security mechanism continues to improve, and the "18th National Congress" put forward the strategic goal of doubling the resident income ratio of 2010 by 2020. All of these are undoubtedly promoting the consumption demand of urban and rural residents in our country, and the consumption power is rising constantly, and the department store industry of our country still has huge growth space. In the face of this opportunity period, how to layout their own development strategy and choose the development model has become a crucial issue. In view of this macro-environmental impact, this paper studies the development model of Ningbo 200. First of all, the article analyzes the current situation and main problems of the development of the department store industry in China, and puts forward the purpose and significance of the research. Secondly, the paper defines the concepts of retail, retail and department stores, and introduces the relevant theories on the choice of retail department stores and organizational development models. Then, the development course, the future development trend and the successful mode of the department store industry at home and abroad are analyzed, which provides a reference framework for the analysis of Ningbo 200's related problems. Thirdly, the article compares and analyzes the mistakes in the development process of Ningbo 200 and the main problems existing in the company at the present stage, and then applies the PEST method. The key factors of success in the development of department store enterprises are analyzed and the influencing factors of Ningbo 200 development are summed up. Then the AHP method is used to quantitatively analyze the expansion pattern of Ningbo 200. Finally, the corresponding countermeasures and suggestions are put forward for Ningbo 200 chain joining mode. The main conclusions of this study are as follows: first, although Ningbo 200 has made great progress in recent years, its operating performance is far lower than the average level of the same industry. Second, the cause of Ningbo 200 poor operating performance is that it has maintained a single store business model. Third, Ningbo 200 breakthrough development bottleneck of the important direction is to choose the chain to join the development model. Fourth, Ningbo 200 chain joining mode can be implemented from the aspects of supply chain information system construction, supplier relationship management, private brand construction and logistics distribution system. This study not only has important guiding significance for Ningbo 200 future development model, but also has important reference value for the strategic transformation of the future Chinese department store industry development model.
【學(xué)位授予單位】：浙江工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F721

【相似文獻(xiàn)】

相關(guān)期刊論文 前10條

1 依瑤;上班族淘金“連鎖加盟”[J];時(shí)代風(fēng)采;2004年01期

2 周英;;早教行業(yè)的連鎖加盟之道[J];銷售與市場(chǎng);2005年24期

3 許守剛;發(fā)展連鎖加盟 做好社區(qū)服務(wù)[J];連鎖與特許(管理工程師);2005年01期

4 周涯;謝旭紅;;連鎖加盟理論研究的文獻(xiàn)綜述[J];山東紡織經(jīng)濟(jì);2006年01期

5 關(guān)娜;;連鎖加盟項(xiàng)目真誠(chéng)邀請(qǐng)您[J];中國(guó)供銷商情投資與營(yíng)銷;2006年05期

6 范特許;;連鎖加盟是世界的也是中國(guó)的[J];連鎖與特許;2006年06期

7 ;連鎖加盟騙術(shù)曝光[J];企業(yè)導(dǎo)報(bào);2006年11期

8 周天柱;;拓展大陸的連鎖加盟業(yè)發(fā)展空間——訪臺(tái)灣連鎖加盟促進(jìn)協(xié)會(huì)理事長(zhǎng)王國(guó)安[J];兩岸關(guān)系;2007年02期

9 李菲;;連鎖加盟的三大誤區(qū)與五大注意事項(xiàng)[J];管理與財(cái)富;2007年01期

10 馬瑞光;熊凌;;珠寶連鎖加盟——愛(ài)在心頭難開(kāi)口[J];連鎖與特許;2007年05期

相關(guān)會(huì)議論文 前1條

1 魏琴;楊偉業(yè);魏銘;;推廣砭石養(yǎng)生十載經(jīng)歷[A];2011中國(guó)針灸學(xué)會(huì)年會(huì)論文集（摘要）[C];2011年

相關(guān)重要報(bào)紙文章 前10條

1 曉星;連鎖加盟 漸“火”[N];中國(guó)服飾報(bào);2005年

2 遠(yuǎn)卓品牌機(jī)構(gòu)營(yíng)銷總監(jiān) 朱亮;連鎖加盟企業(yè)：賺錢(qián)始于變“法”[N];經(jīng)理日?qǐng)?bào);2008年

3 曉其;連鎖加盟必過(guò)5道坎[N];醫(yī)藥經(jīng)濟(jì)報(bào);2009年

4 本報(bào)記者 曲強(qiáng)奎　游澳門(mén)網(wǎng)站記者 呂莉莉;澳門(mén)連鎖加盟經(jīng)營(yíng)方興未艾[N];中國(guó)貿(mào)易報(bào);2009年

5 匯文;連鎖加盟催生“小老板”[N];市場(chǎng)報(bào);2002年

6 本報(bào)記者 李建東;速凍預(yù)制，，讓連鎖加盟更輕松[N];中國(guó)食品報(bào);2013年

7 鄭妍;企業(yè)投資連鎖加盟謹(jǐn)防三大陷阱[N];安徽經(jīng)濟(jì)報(bào);2004年

8 章柳;連鎖加盟 投資的捷徑[N];中國(guó)保險(xiǎn)報(bào);2002年

9 ;連鎖加盟：給你一個(gè)創(chuàng)業(yè)機(jī)會(huì)[N];經(jīng)濟(jì)日?qǐng)?bào);2002年

10 魯飛;品牌在跨國(guó)連鎖加盟中凸顯[N];今日信息報(bào);2003年

相關(guān)碩士學(xué)位論文 前5條

1 鐘山;寧波二百發(fā)展模式研究[D];浙江工業(yè)大學(xué);2014年

2 馮立志;機(jī)電設(shè)備連鎖加盟經(jīng)營(yíng)模式的研究與探討[D];內(nèi)蒙古大學(xué);2011年

3 劉小莉;關(guān)于中國(guó)品牌服裝連鎖加盟營(yíng)銷研究[D];電子科技大學(xué);2003年

4 楊洋;西安CX商貿(mào)有限公司零售終端連鎖經(jīng)營(yíng)問(wèn)題研究[D];西北大學(xué);2012年

5 龔勇;美國(guó)品牌Crayola中國(guó)市場(chǎng)推廣策略的研究[D];對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué);2006年

本文編號(hào)：2361915