本文選題：供應(yīng)鏈 + 電子商務(wù)環(huán)境　； 參考：《南京大學(xué)》2014年碩士論文

【摘要】：隨著信息技術(shù)的發(fā)展,電子商務(wù)應(yīng)運(yùn)而生,這對企業(yè)來說既是機(jī)遇也是挑戰(zhàn)。電子商務(wù)為更多的企業(yè)提供了更廣闊的的發(fā)展平臺,但是,技術(shù)創(chuàng)新的不斷進(jìn)步、顧客需求的瞬息萬變,也使得企業(yè)面臨著更嚴(yán)峻的挑戰(zhàn)。電子商務(wù)的發(fā)展也使供應(yīng)鏈產(chǎn)生了不小的變革,從傳統(tǒng)的供應(yīng)鏈逐漸轉(zhuǎn)變成了傳統(tǒng)供應(yīng)鏈與電子商務(wù)環(huán)境下的供應(yīng)鏈并存的局面。以往的研究中大部分是針對傳統(tǒng)供應(yīng)鏈管理,由于電子商務(wù)環(huán)境下的供應(yīng)鏈與傳統(tǒng)供應(yīng)鏈存在某些明顯的差異,傳統(tǒng)供應(yīng)鏈研究的相關(guān)理論雖然對電子商務(wù)環(huán)境下的供應(yīng)鏈具有導(dǎo)向作用,但是不足以完全支撐電子商務(wù)環(huán)境下的供應(yīng)鏈管理,所以本文結(jié)合現(xiàn)有的研究成果與中國H公司的相關(guān)調(diào)研實(shí)踐對電子商務(wù)環(huán)境下的供應(yīng)鏈管理作出了一定的研究。本文針對電子商務(wù)環(huán)境下的供應(yīng)鏈管理中的定價(jià)策略與庫存機(jī)制進(jìn)行了研究。定價(jià)策略是供應(yīng)鏈中各個(gè)成員都最關(guān)切的問題,因?yàn)檫@直接關(guān)系到自身的利益；而庫存機(jī)制是制造商與零售商成本中很重要的一部分,供應(yīng)鏈中各環(huán)節(jié)都希望降低成本從而增加收益。本文首先對國內(nèi)外關(guān)于傳統(tǒng)供應(yīng)鏈與電子商務(wù)環(huán)境下的供應(yīng)鏈的相關(guān)研究,以及現(xiàn)有關(guān)于供應(yīng)鏈中定價(jià)策略與庫存機(jī)制的研究以及方法進(jìn)行總結(jié)分析；其次分析了電子商務(wù)環(huán)境下的供應(yīng)鏈與傳統(tǒng)供應(yīng)鏈的運(yùn)作模式的差異,從而分析了供應(yīng)鏈中的制造商、零售商與消費(fèi)者的行為差異,針對電子商務(wù)環(huán)境下的供應(yīng)鏈與傳統(tǒng)供應(yīng)鏈中的諸多差異,結(jié)合考慮多種因素,建立了相關(guān)定價(jià)與庫存模型,并根據(jù)H公司的現(xiàn)實(shí)情況進(jìn)行一定程度的實(shí)例驗(yàn)證。通過定性分析與定量分析相結(jié)合的方法,本文制定了電子商務(wù)環(huán)境下供應(yīng)鏈各成員均能獲得更滿意收益的定價(jià)策略與庫存機(jī)制。在制定的定價(jià)策略中,對比分析了開放式供應(yīng)鏈與封閉式供應(yīng)鏈的定價(jià)策略對供應(yīng)鏈?zhǔn)找娴挠绊?并得出電子商務(wù)環(huán)境下的供應(yīng)鏈中的制造商與零售商通過一定的合作得到的收益將比他們不進(jìn)行合作獲得的收益要多；在制定的庫存機(jī)制中,基于CPFR的思想,通過電子商務(wù)環(huán)境下供應(yīng)鏈中制造商與零售商的協(xié)同決策,共同制定庫存機(jī)制,達(dá)到節(jié)約成本的目的。
[Abstract]:With the development of information technology, e-commerce arises at the historic moment, which is both an opportunity and a challenge for the enterprises. Electronic commerce provides a broader development platform for more enterprises. However, the continuous progress of the technology innovation, the rapid change of the customer's demand, and the more severe challenge to the enterprises. The chain of supply chain has changed from traditional supply chain to the coexistence of supply chain under the traditional supply chain and e-commerce environment. Most of the previous studies are aimed at the traditional supply chain management. There are some obvious differences between the supply chain and the traditional supply chain in the e-business environment. Although the related theory has a guiding role in the supply chain in the e-business environment, it is not enough to fully support the supply chain management under the e-commerce environment, so this paper makes a certain research on the supply chain management under the e-business environment by combining the existing research results with the related research practice of H company in China. The pricing strategy and inventory mechanism in the supply chain management in the e-business environment are studied. The pricing strategy is the most concern of all members in the supply chain, because it is directly related to its own interests, and the inventory mechanism is a very important part of the cost of the manufacturer and the retailer, and all the links in the supply chain are hoped to be reduced. In this paper, we first analyze the related research on the supply chain under the traditional supply chain and e-commerce environment at home and abroad, as well as the existing research and methods about the pricing strategy and inventory mechanism in the supply chain, and then analyze the operation of the supply chain and the traditional supply chain under the E-business environment. The difference between the models and the behaviors of the manufacturers, the retailers and the consumers in the supply chain is analyzed. In view of the differences in the supply chain and the traditional supply chain in the e-business environment, the relevant pricing and inventory models are established with consideration of many factors, and a certain degree of example is verified according to the actual situation of H company. Through the combination of qualitative analysis and quantitative analysis, the pricing strategy and inventory mechanism of all the members of the supply chain in the e-commerce environment are formulated. In the pricing strategy, the influence of the pricing strategy of the open supply chain and the closed supply chain on the supply chain returns is compared and analyzed, and the electricity is obtained. The profit of the manufacturer and the retailer in the supply chain in the sub business environment will be more than that they do not cooperate with. In the stock mechanism, based on the idea of CPFR, through the cooperative decision of the manufacturer and the retailer in the supply chain in the e-business environment, the stock mechanism can be worked out together. The purpose of cost saving is to be saved.
【學(xué)位授予單位】：南京大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F274

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相關(guān)期刊論文 前1條

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本文編號：1929506