本文選題：計劃行為理論 + 閉環(huán)供應(yīng)鏈�。� 參考：《北京理工大學(xué)》2015年碩士論文

【摘要】：北京最近連續(xù)幾周出現(xiàn)大范圍霧霾天氣,由此可以看出環(huán)境污染越來越嚴(yán)重。而我國電子垃圾污染已經(jīng)成為重要的環(huán)境問題,應(yīng)引起政府和廣大環(huán)境工作者的關(guān)注。我國雖然已在某些城市進(jìn)行試點工作,但是效果并不明顯,主要原因還是電子廢棄物來源供給不暢。而消費者作為源頭廢棄物的持者,直接影響到回收物的供給,在回收系統(tǒng)中的作用日益突出。因此為找出影響消費者參與廢舊家電回收的因素,本文通過問卷調(diào)查實地檢驗的方法,對數(shù)據(jù)進(jìn)行處理分析,找出相關(guān)影響因素。又在Savaskan供應(yīng)鏈模型基礎(chǔ)上引入影響因素,通過比較回收率及供應(yīng)鏈整體利潤找到較好的回收方式。基于上述背景,本文通過研究了解國內(nèi)外相關(guān)文獻(xiàn),找到了消費者對廢舊家電回收影響因素的理論基礎(chǔ)——計劃行為理論模型。將影響消費者參與廢舊家電的因素具體分為經(jīng)濟激勵,非經(jīng)濟激勵,政策影響,周圍環(huán)境影響,自我能力,便利情況六個方面。通過實際調(diào)查,數(shù)據(jù)收集并分析,建立原始結(jié)構(gòu)方程。根據(jù)數(shù)據(jù)對結(jié)構(gòu)方程進(jìn)行相應(yīng)調(diào)整,最終得到影響消費者參與廢舊家電回收的因素。將影響消費者參與廢舊家電行為因素以變量形式代入供應(yīng)鏈模型之中,算出各模型的回收率以及各方參與者的利潤,找到最優(yōu)的回收方式。通過態(tài)度8、問卷星等網(wǎng)絡(luò)平臺收集調(diào)查問卷并分析建模,最終得到結(jié)論有,最好以現(xiàn)金方式對消費者給予經(jīng)濟激勵;消費者愿意接受的理想回收距離為500-1000米,理想回收時間為30-60分鐘,所以回收商可以在消費者密集處建立固定回收點;根據(jù)對閉環(huán)供應(yīng)鏈模型計算發(fā)現(xiàn),由零售商進(jìn)行回收是最好的回收方式,不但回收率有所提高,而且供應(yīng)鏈整體利潤最大。
[Abstract]:Beijing has seen widespread haze weather in recent weeks, a sign of growing environmental pollution. The pollution of electronic garbage in China has become an important environmental problem, which should be concerned by the government and environmental workers. Although our country has carried on the pilot work in some cities, but the effect is not obvious, the main reason is that the supply of electronic waste is not smooth. As the holder of source waste, consumers directly affect the supply of recycled materials and play an increasingly important role in the recovery system. Therefore, in order to find out the factors that affect the consumers' participation in the recovery of used household appliances, this paper analyzes the data and finds out the relevant factors by the method of questionnaire field inspection. On the basis of Savaskan supply chain model, influence factors are introduced to find a better way of recovery by comparing the recovery rate and the overall profit of the supply chain. Based on the above background, this paper finds out the theoretical basis of the factors affecting the recovery of used household appliances by studying the relevant literature at home and abroad, which is the theoretical model of planned behavior. The factors that affect consumers' participation in waste household appliances are divided into six aspects: economic incentive, non-economic incentive, policy influence, surrounding environmental impact, self-ability and convenience. Through the actual investigation, data collection and analysis, the establishment of the original structural equation. According to the data, the structure equation is adjusted accordingly, and the factors that affect the consumers' participation in the recovery of used household appliances are finally obtained. The factors affecting consumer participation in the behavior of used household appliances are substituted into the supply chain model in the form of variables. The recovery rate of each model and the profits of participants are calculated to find the best way of recovery. Through attitude 8, questionnaire star and other network platforms to collect the questionnaire and analyze the model, it is concluded that it is best to give economic incentives to consumers in the form of cash; the ideal recycling distance that consumers are willing to accept is 500-1000 meters. The ideal recovery time is 30-60 minutes, so the recycler can set up a fixed recovery point in the consumer-intensive area. According to the calculation of the closed-loop supply chain model, it is found that the best way to recycle is by the retailer, and not only the recovery rate has been improved. And the supply chain as a whole the largest profit.
【學(xué)位授予單位】：北京理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F274;F426.6;F713.2

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本文編號：1806810