本文選題：貨代　切入點(diǎn)：供應(yīng)鏈　出處：《河北工業(yè)大學(xué)》2014年碩士論文

【摘要】：隨著經(jīng)濟(jì)全球化的發(fā)展，中國(guó)在2000年——2010年的十年中，極快地成為了世界經(jīng)濟(jì)一體化的重要一員，且發(fā)揮著重要的作用。在中國(guó)出口增長(zhǎng)型經(jīng)濟(jì)的推動(dòng)下，物流，信息及實(shí)體經(jīng)濟(jì)得到了快速的發(fā)展。服務(wù)業(yè)發(fā)展事關(guān)經(jīng)濟(jì)方式的轉(zhuǎn)變，經(jīng)濟(jì)結(jié)構(gòu)的調(diào)整，有利于保持經(jīng)濟(jì)的可持續(xù)增長(zhǎng)，它是體制改革和市場(chǎng)開放的表現(xiàn)，同時(shí)也是社會(huì)主義不斷完善的標(biāo)志。物流業(yè)也屬于服務(wù)業(yè)范疇，《服務(wù)業(yè)發(fā)展十二五規(guī)劃》為解決我們落后的服務(wù)業(yè)和不平衡的經(jīng)濟(jì)結(jié)構(gòu)指明了方向，也為企業(yè)和資本指明了市場(chǎng)的路徑。整個(gè)十二五期間，物流業(yè)將處于轉(zhuǎn)型階段，由以前單一地運(yùn)輸服務(wù)將轉(zhuǎn)變?yōu)橐惑w化服務(wù)的現(xiàn)代物流產(chǎn)業(yè)。 本文以JT貨代公司為研究對(duì)象，JT公司經(jīng)歷了中國(guó)經(jīng)濟(jì)發(fā)展的黃金時(shí)期，目前處于轉(zhuǎn)型的瓶頸階段，比較具有代表性。本文首先闡明了研究的背景，目的和意義，然后對(duì)貨代的概念及國(guó)內(nèi)外先進(jìn)的做法進(jìn)行了大體的介紹，以指明供應(yīng)鏈物流發(fā)展的大體方向。其次對(duì)JT公司進(jìn)行了分析，從現(xiàn)行狀況，內(nèi)外部環(huán)境，及轉(zhuǎn)型時(shí)的市場(chǎng)細(xì)分，目標(biāo)市場(chǎng)選定和定位等角度展開。在其中借簽了戰(zhàn)略相關(guān)理論：SWOT分析，STP分析等工具，從內(nèi)部環(huán)境和外部環(huán)境比較全面的進(jìn)行了剖析，，指明JT貨代公司轉(zhuǎn)型的方向所在，并在最后提出了建議。
[Abstract]:With the development of economic globalization, China has rapidly become an important member of the world economic integration in the ten years from 2000 to 2010 and plays an important role.Driven by China's export growth economy, the logistics, information and real economy has developed rapidly.The development of service industry is related to the transformation of economic mode and the adjustment of economic structure, which is beneficial to maintain the sustainable growth of economy. It is the manifestation of system reform and market opening, and is also the symbol of the continuous improvement of socialism.Logistics industry also belongs to the category of service industry. The 12th Five-Year Plan for the Development of Service Industry indicates the direction of solving our backward service industry and unbalanced economic structure, as well as the market path for enterprises and capital.During the 12th Five-Year Plan period, the logistics industry will be in a transitional stage, from a single transportation service to a modern logistics industry of integrated services.This paper takes JT Freight forwarding Company as the research object, JT Company has experienced the golden period of China's economic development, and is in the bottleneck stage of transformation at present, which is more representative.This paper first expounds the background, purpose and significance of the research, and then gives a general introduction to the concept of freight forwarding and advanced practices at home and abroad in order to point out the general direction of the development of supply chain logistics.Secondly, JT Company is analyzed from the current situation, internal and external environment, market segmentation, target market selection and positioning.With the help of the relevant strategic theory: SWOT analysis and STP analysis, this paper analyzes the internal and external environment comprehensively, points out the direction of the transformation of JT freight forwarding company, and puts forward some suggestions at the end.
【學(xué)位授予單位】：河北工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F259.23

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本文編號(hào)：1713583