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  本文選題：供應鏈　切入點：關系生命周期　出處：《江蘇科技大學》2014年碩士論文　論文類型：學位論文

【摘要】：供應鏈管理模式順應資源稀缺、通訊技術普及、顧客需求多樣化、消費主張更新快等特點，為持續(xù)降低生產成本和提高客戶服務質量提供了有效的組織合作模式。供應鏈以集成化的管理思想，整合供需網鏈上企業(yè)的優(yōu)勢資源、能力，在提升整體績效的同時，創(chuàng)造單個企業(yè)無法企及的核心競爭力，實現各成員企業(yè)與供應鏈整體的多贏和可持續(xù)發(fā)展。而供應鏈中合作與競爭并存的企業(yè)間關系，使得利益的協調難度大、機會主義行為泛濫、合作穩(wěn)定性差，合作關系不持久，導致長期共贏合作目標難以實現，供應鏈管理模式應有的突出優(yōu)勢難以發(fā)揮。 為穩(wěn)定供應鏈長期合作關系，提升供應鏈合作績效，以利益協調為主的激勵機制被逐步引入供應鏈成員間關系治理，但激勵實踐的效果并不理想，合作穩(wěn)定性和利益持續(xù)性嚴重不足，，已有統計資料表明，供應鏈合作失敗的比率超過50%，由此可知，深入探討供應鏈激勵問題具有十分重要的意義。 本研究從關系持續(xù)發(fā)展角度，基于關系生命周期，從供應鏈“類生命”系統視角，探討影響供應鏈成員企業(yè)間激勵的因素、作用機理及其動態(tài)差異，得出相應結論，并以此為階段性關系治理的依據，討論關系生命周期主要階段的激勵策略和整體實施思路，旨在為供應鏈激勵實踐提供實質性的幫助。本文提出“類生命”激勵分析視角，在現有理論和研究基礎上，識別出供應鏈激勵的影響因素，構建包含經濟、“精神”和制度環(huán)境三個層面的影響因素體系。經濟層面因素為利益分配、專用投資；“精神”層面因素包括信任水平、企業(yè)聲譽和文化兼容性；制度環(huán)境因素包括市場化程度和政府管制，并提取了機會主義和合作績效作為供應鏈激勵效用衡量維度。本文借鑒現有的關系生命周期劃分方法，構建了激勵影響因素假設模型。通過設計發(fā)放問卷調查收集相關數據，使用SPSS軟件和AMOS軟件對數據進行了統計分析、信度分析、探索性因子分析、驗證性因子分析和結構方程假設檢驗，得出了各層面影響因素在關系生命周期階段的影響作用。通過對影響因素作用的縱向和橫向綜合比較，提出了以利益分配為主線的系統的供應鏈激勵策略的思路。最后，從關系生命周期角度，以主要關系階段為劃分，分別分析得出關系考察期、成長期和成熟期的激勵基本策略。
[Abstract]:Supply chain management model conforms to the characteristics of scarcity of resources, popularization of communication technology, diversification of customer demand, rapid renewal of consumption claims, and so on. It provides an effective mode of organization and cooperation for continuously reducing production cost and improving customer service quality. Supply chain integrates the superior resources and capabilities of enterprises in the supply and demand network chain with integrated management ideas, and at the same time improves the overall performance. Create core competitiveness that can not be reached by a single enterprise, realize the multi-win and sustainable development of each member enterprise and the supply chain as a whole. However, the cooperation and competition exist in the supply chain, which makes the coordination of interests difficult. The opportunism behavior is overflowing, the cooperation stability is poor, the cooperation relationship is not lasting, it is difficult to realize the long-term win-win cooperation goal, and the outstanding advantage of the supply chain management mode is difficult to play. In order to stabilize the long-term cooperative relationship of the supply chain and improve the cooperative performance of the supply chain, the incentive mechanism based on the coordination of interests is gradually introduced into the governance of the relationship between the members of the supply chain, but the effect of incentive practice is not satisfactory. The cooperation stability and benefit persistence are seriously insufficient, and the existing statistical data show that the failure rate of supply chain cooperation exceeds 50%. Therefore, it is of great significance to explore the supply chain incentive problem in depth. From the perspective of sustainable development of relationship, based on the relationship life cycle, this study discusses the factors, mechanism and dynamic differences of incentive among supply chain members from the perspective of supply chain "Life-like" system, and draws the corresponding conclusions. Based on this, this paper discusses the incentive strategy and the overall implementation of the main phases of the relationship life cycle in order to provide substantial help for the supply chain incentive practice. This paper puts forward the perspective of "Like Life" incentive analysis. On the basis of existing theories and researches, this paper identifies the influencing factors of supply chain incentives, and constructs a system of influencing factors including economy, "spirit" and institutional environment. Special investment; "spiritual" factors include the level of trust, corporate reputation and cultural compatibility, institutional environment factors including the degree of marketization and government regulation, This paper draws on opportunism and cooperative performance as the measure dimension of supply chain incentive utility. Based on the existing relationship life cycle division method, this paper constructs a hypothetical model of incentive influencing factors, and collects relevant data by designing and issuing questionnaires. The statistical analysis, reliability analysis, exploratory factor analysis, confirmatory factor analysis and structural equation hypothesis test were carried out using SPSS and AMOS software. Through the comprehensive comparison between vertical and horizontal effects of influencing factors, this paper puts forward the idea of supply chain incentive strategy with the main line of benefit distribution as the main line. From the angle of relationship life cycle, the basic incentive strategies of relationship investigation period, growth period and mature period are obtained by dividing the main relationship stages.
【學位授予單位】：江蘇科技大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F224;F274

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