H公司家電企業(yè)供應(yīng)商評價及關(guān)系管理研究
發(fā)布時間:2018-01-26 00:36
本文關(guān)鍵詞: 供應(yīng)鏈管理 供應(yīng)商關(guān)系 供應(yīng)商評價 供應(yīng)商選擇 出處:《河北經(jīng)貿(mào)大學(xué)》2014年碩士論文 論文類型:學(xué)位論文
【摘要】:二十一世紀以來特別是網(wǎng)絡(luò)經(jīng)濟的迅速崛起,帶來了市場競爭形勢的巨大變革,傳統(tǒng)制造類企業(yè)的經(jīng)營模式和市場營銷模式正面臨著嚴峻的挑戰(zhàn)。創(chuàng)新技術(shù)的不斷出現(xiàn)以及個性化消費需求的普及使得消費類產(chǎn)品由大規(guī)模生產(chǎn)逐漸轉(zhuǎn)變?yōu)槎ㄖ苹漠a(chǎn)銷服務(wù)。產(chǎn)品的生命周期變的越來越短,企業(yè)對新產(chǎn)品的研發(fā)壓力越來越大。 隨著中國經(jīng)濟的迅速發(fā)展,物價水平的整體上漲,國內(nèi)原材料采購成本、工廠的制造成本等隨之不斷上升。企業(yè)在承受采購及生產(chǎn)成本上升壓力的同時需要不斷提高產(chǎn)品技術(shù)含量、縮短交貨期、改進售后服務(wù)。在多重壓力環(huán)境下企業(yè)縱向一體化戰(zhàn)略已不能很好的適應(yīng)當(dāng)今市場的競爭需求。大部分企業(yè)意識到只有不斷整合供應(yīng)鏈上、下游的各種資源,組建靈活且充滿競爭力的供應(yīng)鏈才能滿足快速變化的市場需求,在越來越激烈的市場競爭中獲得一席之地。 上世紀70年代,歐美的學(xué)術(shù)界和企業(yè)界提出了供應(yīng)鏈管理的理論,這在企業(yè)管理的發(fā)展過程中具有里程碑的作用。它第一次運用了集成化的思想,把供應(yīng)商、渠道商、制造商和消費者等有效地組織在一起形成一個系統(tǒng)的運營環(huán)境。在此運營環(huán)境中通過系統(tǒng)的整合和優(yōu)化供應(yīng)鏈中相關(guān)信息流、資金流和物流來應(yīng)對各方面的挑戰(zhàn),實現(xiàn)企業(yè)的市場目標(biāo),在競爭中獲得優(yōu)勢地位。供應(yīng)商管理在供應(yīng)鏈管理中處于非常重要的地位,它直接影響產(chǎn)品的成本、質(zhì)量和交付,影響整個供應(yīng)鏈的運轉(zhuǎn),它既是供應(yīng)鏈管理的開始又是供應(yīng)鏈反饋的終點。在供應(yīng)鏈管理的大環(huán)境下,,供應(yīng)商的評價及合作關(guān)系處理有著非常重要的現(xiàn)實意義和實際價值。 目前國內(nèi)外對供應(yīng)鏈管理基礎(chǔ)上的供應(yīng)商管理研究主要集中在兩個方向:供應(yīng)商評價指標(biāo)體系研究和供應(yīng)商選擇方法研究。本文在深入研讀國內(nèi)外供應(yīng)商評價及管理著作的背景下,對有關(guān)供應(yīng)商評價理論和評價方法進行梳理,以H公司為母本深入分析采購商與供應(yīng)商之間的關(guān)系、企業(yè)采購環(huán)境和供應(yīng)市場環(huán)境的關(guān)系、供應(yīng)商評價指標(biāo)設(shè)定等為基礎(chǔ),通過建立數(shù)據(jù)模型,對供應(yīng)商進行評價、關(guān)系細分和戰(zhàn)略定位,最終輸出供應(yīng)商評價結(jié)果。本文的研究有利于企業(yè)管理層對不同的物料、不同的供應(yīng)商制定不同的合作關(guān)系及采購方案。本文同時對供應(yīng)商管理中的長期戰(zhàn)略、中期戰(zhàn)略、短期戰(zhàn)略進行分析,方便企業(yè)對供應(yīng)商戰(zhàn)略的實施和控制。最后提出在供應(yīng)商管理研究方向上的建議。
[Abstract]:Since 21th century, especially the rapid rise of network economy, has brought great changes in the market competition situation. The management mode and marketing mode of traditional manufacturing enterprises are facing severe challenges. With the continuous emergence of innovative technology and the popularization of individualized consumption demand, consumer products are gradually changed from mass production to customization. Product life cycle becomes shorter and shorter. The pressure of R & D on new products is increasing. With the rapid development of China's economy, the overall rise in the level of prices, domestic raw materials procurement costs. The manufacturing cost of the factory is rising continuously. The enterprise needs to improve the technical content of the product and shorten the delivery time while withstanding the pressure of purchasing and production cost rising. Improve after-sales service. Under the environment of multiple pressures, vertical integration strategy can not meet the needs of the market competition. Most enterprises realize that only the continuous integration of supply chain, downstream of all kinds of resources. Only the flexible and competitive supply chain can meet the rapidly changing market demand and gain a place in the increasingly fierce market competition. In -30s, the academic and business circles in Europe and America put forward the theory of supply chain management, which played a milestone role in the development of enterprise management. It used the idea of integration for the first time. Effectively organize suppliers, channel vendors, manufacturers and consumers together to form a systematic operating environment in which the system integrates and optimizes the flow of relevant information in the supply chain. Capital flow and logistics to meet the challenges of all aspects, to achieve the market objectives of enterprises, in the competition to gain advantage. Supplier management in the supply chain management in a very important position, it directly affects the cost of products. Quality and delivery affect the operation of the whole supply chain. It is not only the beginning of supply chain management but also the end point of supply chain feedback. Supplier evaluation and relationship management have very important practical significance and practical value. At present, the research on supplier management based on supply chain management at home and abroad mainly focuses on two directions:. The research of supplier evaluation index system and supplier selection method. This paper combs the theories and methods of supplier evaluation and analyzes the relationship between buyer and supplier, the relationship between purchasing environment and supply market environment, taking H Company as the mother. On the basis of supplier evaluation index setting, through the establishment of data model, the supplier evaluation, relationship segmentation and strategic positioning. The final output supplier evaluation results. The study of this paper is conducive to the management of different materials, different suppliers to formulate different partnerships and procurement plans. At the same time, this paper on the long-term strategy of supplier management. Medium-term strategy and short term strategy are analyzed to facilitate the implementation and control of supplier strategy. Finally, suggestions on supplier management research direction are put forward.
【學(xué)位授予單位】:河北經(jīng)貿(mào)大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2014
【分類號】:F426.6;F274
【引證文獻】
相關(guān)期刊論文 前1條
1 林榕;;Y儲運公司供應(yīng)商評價體系設(shè)計[J];物流工程與管理;2014年10期
相關(guān)碩士學(xué)位論文 前3條
1 徐曉肆;SAM公司供應(yīng)商評價改善研究[D];蘇州大學(xué);2016年
2 李玉東;全過程視角下某離散制造系統(tǒng)運行評價及應(yīng)用[D];重慶大學(xué);2015年
3 趙峗昌;考慮物流配送的電網(wǎng)物資供應(yīng)商評價與選擇研究[D];華北電力大學(xué);2015年
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