【摘要】：目的以經(jīng)典的包裝設(shè)計(jì)為例,從中國(guó)傳統(tǒng)元素和中國(guó)傳統(tǒng)理念兩個(gè)方面,分析傳統(tǒng)文化對(duì)現(xiàn)代包裝設(shè)計(jì)的影響。幫助設(shè)計(jì)者確立自主的設(shè)計(jì)立場(chǎng)和文化身份,創(chuàng)作出具有文化底蘊(yùn)的中國(guó)設(shè)計(jì)。方法從傳統(tǒng)元素的重塑挪用到傳統(tǒng)理念潛移默化的滲透兩個(gè)層次,分析傳統(tǒng)文化與現(xiàn)代包裝設(shè)計(jì)的關(guān)系。結(jié)論通過(guò)分析現(xiàn)代包裝設(shè)計(jì)中的傳統(tǒng)元素和傳統(tǒng)理念,得出傳統(tǒng)文化使現(xiàn)代包裝設(shè)計(jì)散發(fā)出獨(dú)特的生命力。
[Abstract]:Objective taking the classical packaging design as an example, this paper analyzes the influence of traditional culture on modern packaging design from two aspects: Chinese traditional elements and Chinese traditional ideas. Help designers to establish their own design position and cultural identity, create a Chinese design with cultural heritage. Methods from the reconstruction and misappropriation of traditional elements to the imperceptible infiltration of traditional ideas, the relationship between traditional culture and modern packaging design was analyzed. Conclusion by analyzing the traditional elements and ideas in modern packaging design, it is concluded that traditional culture makes modern packaging design emit unique vitality.
【作者單位】： 廣州美術(shù)學(xué)院;仲愷農(nóng)業(yè)工程學(xué)院;
【分類號(hào)】：TB482
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本文編號(hào)：2492961