【摘要】：“意象”是中國(guó)傳統(tǒng)美學(xué)的一個(gè)核心概念。它在文學(xué)、詩(shī)歌、繪畫(huà)、雕塑等眾多傳統(tǒng)藝術(shù)創(chuàng)作中都得到了充分的表現(xiàn)，然而在產(chǎn)品設(shè)計(jì)中卻未能充分體現(xiàn)出來(lái)。眾所周知，我國(guó)的工業(yè)設(shè)計(jì)是在借鑒西方設(shè)計(jì)成功經(jīng)驗(yàn)的基礎(chǔ)上發(fā)展而來(lái)的，至今雖然有了一定的改革創(chuàng)新，，但還是深受西方設(shè)計(jì)模式的影響，沒(méi)有從西方設(shè)計(jì)的陰影中走出來(lái)，所以發(fā)展屬于本國(guó)特色的設(shè)計(jì)模式尤為重要。而意象正是中國(guó)傳統(tǒng)美學(xué)的核心，它已在眾多藝術(shù)形式中得以體現(xiàn)，所以把意象造型思維引用到產(chǎn)品設(shè)計(jì)中也是有理有據(jù)的。 意象造型思維在產(chǎn)品設(shè)計(jì)中的應(yīng)用是非常重要的。一方面是因?yàn)橐患玫漠a(chǎn)品不光要具備物質(zhì)層面的實(shí)用性還要具備精神層面的審美性，而利用意象造型思維能夠很好的實(shí)現(xiàn)二者的有機(jī)統(tǒng)一；另一方面文化是人類(lèi)物質(zhì)文明和精神文明不斷積淀的資源，通過(guò)意象的傳遞能夠更好地發(fā)揮文化資源在產(chǎn)品設(shè)計(jì)中的作用，以便提高產(chǎn)品的附加值，使其富有生命力，去開(kāi)闊更廣泛的市場(chǎng)空間。 意象中的產(chǎn)品設(shè)計(jì)表現(xiàn)的是設(shè)計(jì)師在產(chǎn)品中所融入的精神層面的情感，而產(chǎn)品設(shè)計(jì)中的意象則表現(xiàn)的是消費(fèi)者從對(duì)設(shè)計(jì)的理解中獲得的情感感知。所以意象與產(chǎn)品設(shè)計(jì)是相互聯(lián)系相互統(tǒng)一的。本報(bào)告從簡(jiǎn)述中國(guó)傳統(tǒng)文化中的意象的美學(xué)特征開(kāi)始，并由此聯(lián)系到產(chǎn)品設(shè)計(jì)，并把意象的造型思維應(yīng)用在現(xiàn)代的產(chǎn)品設(shè)計(jì)中。
[Abstract]:Image is a core concept of Chinese traditional aesthetics. It has been fully expressed in literature, poetry, painting, sculpture and many other traditional art creation, but it has not been fully reflected in product design. As we all know, the industrial design of our country is developed on the basis of drawing lessons from the successful experience of western design. Although there has been some reform and innovation up to now, it is still deeply influenced by the western design pattern. Not out of the shadow of Western design, so the development of the design pattern with its own characteristics is particularly important. Image is the core of Chinese traditional aesthetics, it has been reflected in many art forms, so it is reasonable to apply image modeling thinking to product design. The application of image modeling thinking in product design is very important. On the one hand, it is because a good product should not only have the practicality of material level but also the aesthetic quality of spirit level, and the use of image modeling thinking can achieve the organic unity of the two. On the other hand, culture is the resource that human material civilization and spiritual civilization accumulate continuously, through the transmission of image, cultural resources can play a better role in product design, in order to improve the added value of products and make them full of vitality. To open up wider market space. The product design in the image shows the emotion of the designer in the spiritual level of the product, while the image in the product design shows the emotional perception obtained by the consumer from the understanding of the design. So image and product design are interrelated and unified. This report begins with a brief description of the aesthetic characteristics of imagery in Chinese traditional culture, and links it to product design, and applies image modeling thinking to modern product design.
【學(xué)位授予單位】：貴州師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：TB472

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