【摘要】：目的研究語(yǔ)境符號(hào)與酒瓶設(shè)計(jì)的關(guān)系與意義。方法通過(guò)對(duì)伏特加、芝華士威士忌、貴州茅臺(tái)3款酒瓶的對(duì)比研究,指出語(yǔ)境對(duì)酒瓶設(shè)計(jì)產(chǎn)生的影響和對(duì)酒瓶符號(hào)賦予的內(nèi)涵。結(jié)論符號(hào)作為酒瓶設(shè)計(jì)的語(yǔ)言,在構(gòu)建過(guò)程中,依賴于語(yǔ)境這一符號(hào)的使用環(huán)境。語(yǔ)境在社會(huì)觀念、消費(fèi)文化、傳統(tǒng)文化和地域文化方面等對(duì)酒瓶的符號(hào)設(shè)計(jì)存在一定的影響。設(shè)計(jì)師在設(shè)計(jì)實(shí)踐中需要平衡語(yǔ)境要素與實(shí)用要素的關(guān)系,而設(shè)計(jì)評(píng)論家需要站在歷史與地域等多方面的維度之上去進(jìn)行設(shè)計(jì)批評(píng)。
[Abstract]:Objective to study the relationship and significance between contextual symbols and wine bottle design. Methods based on the comparative study of Vodka, Chivas whisky and Moutai bottles in Guizhou, the influence of context on bottle design and the connotation of bottle symbols were pointed out. Conclusion as the language of wine bottle design, the symbol depends on the environment in which the symbol is used. Context has a certain influence on the symbol design of wine bottle in the aspects of social concept, consumption culture, traditional culture and regional culture. Designers need to balance the relationship between contextual elements and practical elements in design practice, while design critics need to criticize design on the basis of many dimensions such as history and region.
【作者單位】： 江南大學(xué);
【基金】：江蘇省2014年普通高校研究生實(shí)踐創(chuàng)新計(jì)劃項(xiàng)目(SJLX_0532)
【分類號(hào)】：TB472
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本文編號(hào)：2391591