【摘要】：正如我們的生活向我們所展示的一樣,工業(yè)產(chǎn)品充斥著我們生活空間的各個(gè)角落。現(xiàn)代社會(huì)中,已經(jīng)很少會(huì)出現(xiàn)僅僅具備其自身根本屬性的商品,更多產(chǎn)品則是在其外觀、顏色和深層次的內(nèi)涵等等方面來(lái)凸顯出產(chǎn)品在相同群體中的競(jìng)爭(zhēng)力,我們將其稱之為情感設(shè)計(jì)。在現(xiàn)代社會(huì)思潮的大背景下,人們被產(chǎn)品具有的情感屬性勾起了強(qiáng)烈的欲望,也許人們購(gòu)買到一件產(chǎn)品是因?yàn)槠涔δ艿膬?yōu)勢(shì),但卻有可能僅僅是因?yàn)樵摦a(chǎn)品的顏色和外觀,或者某一處細(xì)微的流線設(shè)計(jì),甚至有可能是挑選產(chǎn)品的過程中偶然間聽到的一段優(yōu)美的旋律。的確如此,當(dāng)代的產(chǎn)品設(shè)計(jì)已經(jīng)開始深入的探索心理學(xué)的領(lǐng)域,設(shè)計(jì)界將其概括為設(shè)計(jì)心理學(xué),這個(gè)學(xué)科也是每個(gè)設(shè)計(jì)者的必修課,這也是情感設(shè)計(jì)的主要實(shí)現(xiàn)形式。在基于潛意識(shí)心理分析下的產(chǎn)品情感設(shè)計(jì)中,討論的側(cè)重點(diǎn)鎖定在人們意識(shí)中無(wú)法完全控制的潛意識(shí)行為,而不僅僅是論述如何使產(chǎn)品具備刺激用戶購(gòu)買欲望的屬性。關(guān)于潛意識(shí)的研究曾被心理學(xué)界稱為通俗心理學(xué),所謂通俗心理學(xué)就類似于一些人生指南手冊(cè),意指一些證據(jù)不足的理論。曾經(jīng)對(duì)于潛意識(shí)研究具有頗多貢獻(xiàn)的就是偉大的心理學(xué)家西格蒙德·弗洛伊德(Sigmund Freud),他在多年的臨床研究中得出了這樣的結(jié)論——人的行為是被人類無(wú)法察覺的精神思考過程所主宰的。佛洛依德的結(jié)論是正確的,但基于當(dāng)時(shí)科技水平的限制,研究人員無(wú)法利用核磁共振等等先進(jìn)的儀器對(duì)大腦中掌管潛意識(shí)的區(qū)域進(jìn)行深入研究,從而為其理論提供堅(jiān)實(shí)的證據(jù),因此佛洛依德的研究雖然在其方向性上是正確的,但是研究成果也存在著局限性�；诂F(xiàn)代科技發(fā)展的大背景下,在我們的論述過程中將列舉出大量關(guān)于潛意識(shí)的心理學(xué)研究案例,和情感設(shè)計(jì)的案例,從而更加深入的說(shuō)明,在潛意識(shí)的影響下人們?cè)谶x擇產(chǎn)品的行為中可能出現(xiàn)的情況,從而更加全面的解釋潛意識(shí)對(duì)人們心理的影響,更加全面的了解潛意識(shí)在產(chǎn)品情感設(shè)計(jì)中的位置。
[Abstract]:As our lives show us, industrial products fill every corner of our living space. In modern society, there are few products with their own basic attributes, more products are in its appearance, color and deep-seated connotation to highlight the competitiveness of the product in the same group. We call it emotional design. In the context of modern social trends, people are tempted by the emotional attributes of a product. Perhaps people buy a product because of its functional advantages, but it is possible that it is only because of the color and appearance of the product. Or a subtle streamline design, or even a beautiful melody that happens to be heard in the selection of products. Indeed, contemporary product design has begun to explore the field of psychology in depth, which is summarized as design psychology in the field of design. This subject is also a compulsory course for every designer, which is also the main form of emotional design. In the product emotional design based on subconscious psychoanalysis, the focus of the discussion is on the unconscious behavior which can not be completely controlled by people's consciousness, and not only on how to make the product possess the attribute of stimulating the user's desire to buy. The study of the subconscious has been called popular psychology by the psychology field. The so-called popular psychology is similar to some life guidebooks, meaning some theories with insufficient evidence. What has contributed a lot to subconscious research is the great psychologist Sigmund Freud (Sigmund Freud), who, over the years of clinical research, has come to the conclusion that human behavior is invisible to humans. The process of divine thinking. Freud's conclusion is correct, but because of the limitations of science and technology at the time, researchers were unable to use advanced instruments such as nuclear magnetic resonance (MRI) to conduct in-depth studies of subconscious regions of the brain, thus providing solid evidence for their theories. Therefore, Freud's research is correct in its direction, but the research results also have limitations. Based on the background of the development of modern science and technology, in the course of our discussion, we will enumerate a large number of psychological research cases about the subconscious, and the case of emotional design, so as to explain more deeply. Under the influence of the subconscious, it is possible to explain the influence of the subconscious on people's psychology and to understand the position of the subconscious in the design of product emotion.
【學(xué)位授予單位】：天津理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TB472

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