【摘要】：伴隨著社會進步與經(jīng)濟發(fā)展,生活節(jié)奏的加快讓人們在閑暇之余渴望回歸幽靜自在的生活�！岸U學”作為中國藝術美學的重要理念之一,延指生態(tài)、簡潔、靜謐等多重意味,深深影響人們的生活習慣與偏好。日常生活用品中,以“香道”文化衍生的香類產(chǎn)品無疑要受到禪學美學及理念的影響與制約。在其包裝整合設計中,將“禪意”融入,推陳出新,有利于產(chǎn)品更具文化內(nèi)涵,并呈現(xiàn)一種特有的意境美。課題以“蕓生”香品包裝為案例進行設計,以體現(xiàn)“禪學”思想的“香品”作為載體,采用生態(tài)設計與系統(tǒng)設計理論及方法,通過分析國內(nèi)外“禪意”包裝設計的現(xiàn)狀與水平,參照相關設計案例與成功典范,重新確定產(chǎn)品包裝的設計定位與取向,進行包裝系統(tǒng)設計。設計理念上,擴寬意境,革新香品運用的概念,突出其產(chǎn)品文化內(nèi)涵的體現(xiàn);功能上,結合香品種類繁多的特點量身定做,強化包裝的多樣性;材料選擇上,充分結合香品的特性,考慮防潮抗壓等因素的影響;包裝結構與整合上,考慮包裝對象的多樣性,采用香品內(nèi)容對應的個性化香器與包裝。課題的設計實踐對同類傳統(tǒng)文化產(chǎn)品的包裝設計創(chuàng)新具有一定指導與示范作用。
[Abstract]:Along with social progress and economic development, the acceleration of life rhythm makes people yearn to return to quiet and comfortable life after leisure. As one of the important concepts of Chinese artistic aesthetics, Zen has a profound influence on people's living habits and preferences. In daily life, incense products derived from Xiangdao culture are undoubtedly influenced and restricted by Zen aesthetics and ideas. In its packaging integration design, the "Zen meaning" will be incorporated into the new, which will help the product to have more cultural connotation and present a unique artistic conception beauty. Taking the packaging of incense products as a case study, the subject takes "fragrant products", which embodies the thought of "Zen", as the carrier, adopts the theory and method of ecological design and system design, and analyzes the present situation and level of "Zen" packaging design at home and abroad. Referring to the relevant design cases and successful examples, redefine the design orientation and orientation of product packaging, and carry out packaging system design. On the design concept, expand the artistic conception, innovate the concept of the use of aroma products, highlight the embodiment of its product cultural connotation; function, combine the various characteristics of fragrant products, tailor-made, strengthen the diversity of packaging; material selection, Considering the characteristics of aroma products, considering the influence of moisture-proof and anti-pressure factors, the packaging structure and integration, considering the diversity of packaging objects, using the incense content corresponding to the personalized incense and packaging. The design practice of the subject has a certain guiding and demonstrating function to the packaging design innovation of the same kind of traditional cultural products.
【學位授予單位】：湖南工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：TB482

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本文編號：2192522