基于感性工學(xué)的包裝精準(zhǔn)化設(shè)計(jì)研究
發(fā)布時(shí)間：2018-07-17 20:17
【摘要】：隨著社會(huì)的發(fā)展,人們對(duì)個(gè)性的追求越來越狂熱,產(chǎn)品差異化已成為在市場中立足的基本條件。為了適應(yīng)這個(gè)發(fā)展趨勢,本文著力研究如何提高包裝設(shè)計(jì)效率,降低設(shè)計(jì)成本,滿足客戶需求。具體而言,本文的研究目的有兩個(gè)：一是為產(chǎn)品量身定做包裝,使產(chǎn)品包裝的文化、造型、裝潢等元素均得到精準(zhǔn)表達(dá),提升產(chǎn)品檔次。二是在包裝設(shè)計(jì)的每個(gè)細(xì)節(jié)中實(shí)現(xiàn)質(zhì)量的精準(zhǔn)控制,縮減所耗人力物力,最大限度地發(fā)揮包裝功能,引領(lǐng)未來包裝可持續(xù)發(fā)展的方向。為了實(shí)現(xiàn)這些目的,本文應(yīng)用感性工學(xué)原理,捕捉消費(fèi)者對(duì)產(chǎn)品與包裝的感受,用于包裝感性精準(zhǔn)化設(shè)計(jì)。在研究過程中,本文應(yīng)用的方法主要有五種：一是調(diào)查統(tǒng)計(jì)法,它是感性工學(xué)研究的基礎(chǔ)。二是詞義量化整合法,它是包裝情感化設(shè)計(jì)的核心方法。三是概念拆解交融法,它可把目標(biāo)轉(zhuǎn)譯成具體的參數(shù)與細(xì)節(jié)。四是人工神經(jīng)網(wǎng)絡(luò),它由人工構(gòu)造并具有預(yù)測功能。五是矩陣對(duì)比分析法,通過顧客需求與包裝技術(shù)特性進(jìn)行對(duì)照分析。此外,本文還應(yīng)用了眼動(dòng)技術(shù)分析法、羅克奇價(jià)值觀調(diào)查表、預(yù)測反饋歸一法、KJ法等相關(guān)的多種精準(zhǔn)化設(shè)計(jì)方法,它們?cè)谘芯恐邪l(fā)揮了巨大的作用。在以上方法的應(yīng)用中,本文完成了既定的研究內(nèi)容,取得了3方面的創(chuàng)新性成果。1.提出并研究了包裝感性精準(zhǔn)化設(shè)計(jì)的理念,豐富了現(xiàn)代包裝設(shè)計(jì)方法。本文在個(gè)性化定制與多向化信息交流的技術(shù)背景下,在產(chǎn)品、包裝、用戶一體化的“產(chǎn)品同心圓”中,結(jié)合感性工學(xué)與精準(zhǔn)化設(shè)計(jì)的理論基礎(chǔ),提出了包裝感性精準(zhǔn)化設(shè)計(jì)的理念,并對(duì)其技術(shù)內(nèi)涵、應(yīng)用方法等核心理論進(jìn)行了闡述,同時(shí)也提供了大量的實(shí)例來驗(yàn)證這些理論與方法,形成了可供借鑒的詳細(xì)操作指引,這些研究為新形勢下包裝設(shè)計(jì)的發(fā)展提供了多種思路。2.建立了茶葉包裝感性詞匯庫與控制指標(biāo),對(duì)茶葉包裝實(shí)施了精準(zhǔn)化設(shè)計(jì)。感性詞匯的建立與控制指標(biāo)的設(shè)定是包裝感性精準(zhǔn)化設(shè)計(jì)的必備前提,是本文所做的重要工作。本文所收集的詞匯與建立的指標(biāo)是在茶葉包裝設(shè)計(jì)中切實(shí)可用的最新資料,包括包裝文化、審美方向、材料描述、造型數(shù)據(jù)、色彩量化、圖文信息、版面設(shè)計(jì)等大量內(nèi)容,使包裝感性精準(zhǔn)化設(shè)計(jì)在全過程的實(shí)施中具有豐富而準(zhǔn)確的參考數(shù)據(jù)。在這些數(shù)據(jù)的支持下,本文實(shí)現(xiàn)了對(duì)包裝材料的精準(zhǔn)分析與選擇,完成了包裝造型的精準(zhǔn)描述,提出了新的“感性意象坐標(biāo)對(duì)照法”,對(duì)包裝中的圖文元素進(jìn)行了細(xì)化分析并最終實(shí)現(xiàn)了包裝構(gòu)圖的精準(zhǔn)化。這些數(shù)據(jù)與案例不但可在茶葉包裝精準(zhǔn)化設(shè)計(jì)中應(yīng)用,也可在其它學(xué)科領(lǐng)域的研究中借鑒和使用。3.在包裝感性評(píng)價(jià)中提出了三種方法,建立了評(píng)價(jià)信息反饋機(jī)制。設(shè)計(jì)評(píng)價(jià)是包裝感性精準(zhǔn)化設(shè)計(jì)的最后一步,也是體現(xiàn)設(shè)計(jì)效果的重要指標(biāo)。本文首先從消費(fèi)者與設(shè)計(jì)師感性模型的匹配中進(jìn)行包裝評(píng)價(jià),并利用質(zhì)量功能屋的各類矩陣從包裝的消費(fèi)者需求、技術(shù)特性、市場狀況、技術(shù)競爭等多個(gè)方面對(duì)包裝設(shè)計(jì)的效果進(jìn)行評(píng)價(jià),最后還利用先進(jìn)的心理學(xué)測量工具——眼動(dòng)儀對(duì)包裝的設(shè)計(jì)效果進(jìn)行全方位的測評(píng)。同時(shí)還在評(píng)價(jià)信息的反饋與吸收機(jī)制方面進(jìn)行了初探,這些研究成果能在包裝情感化設(shè)計(jì)過程中應(yīng)對(duì)不斷變化的情感信息,在后續(xù)發(fā)展方面也具有升級(jí)和調(diào)整的空間。通過研究,本文以茶葉包裝為例,成功地提出了包裝精準(zhǔn)化設(shè)計(jì)的方法,并應(yīng)用各類包裝評(píng)價(jià)方法驗(yàn)證了設(shè)計(jì)的效果,為包裝的感性設(shè)計(jì)提供了更多的參考與更廣的思路。從本文可知,感性工學(xué)在包裝精準(zhǔn)化設(shè)計(jì)中具有良好的應(yīng)用前景,它在感性設(shè)計(jì)中將朝著更加便捷、更加精確準(zhǔn)的方向發(fā)展。
[Abstract]:With the development of society, people's pursuit of personality is becoming more and more enthusiastic. Product differentiation has become the basic condition in the market. In order to adapt to this trend, this paper focuses on how to improve the efficiency of packaging design, reduce design costs and meet customer needs. In particular, there are two research purposes: first, the product is a product. All the elements such as culture, modeling and decoration are accurately expressed to improve the quality of the product. Two is to realize the precision control of the quality in every detail of the packaging design, reduce the manpower and material resources, maximize the packaging function, lead the future direction of the sustainable development of packaging. This paper applies Kansei engineering principle to capture consumers' feelings about product and packaging, and applies it to packaging perceptual precision design. In the process of research, there are five main methods used in this study: one is the investigation of statistics, it is the basis of the study of Kansei engineering. Two is the integration of word meaning quantification, and it is the core method of packaging emotional design. The three is the concept of dismantling and blending, which can translate the target into specific parameters and details. Four is an artificial neural network, which is constructed artificially and has the function of prediction. Five is a contrast analysis of the matrix contrast analysis, which is compared with the characteristics of the packaging technology. In addition, this article should also use the technique of eye movement analysis and the ROC value survey. Table, predictive feedback return method, KJ method and other related precision design methods, they play a great role in the study. In the application of the above methods, this paper completed the established research content, and achieved 3 innovative results.1. proposed and studied the concept of packaging sense precision design, enriched the modern packaging design. Under the background of personalized customization and multi direction information exchange, this paper puts forward the concept of packaging perceptual precision design in the product, packaging, and the integration of the "concentric circle of product", combining the theoretical basis of Kansei Engineering and precision design, and expounds the core theory of its technical connotation and application methods. At the same time, a large number of examples are provided to verify these theories and methods, and the detailed instructions are formed for reference. These studies provide a variety of ideas for the development of packaging design under the new situation..2. has established the perceptual vocabulary of tea packaging and control indicators, the precise design of the tea packaging, the establishment and control of perceptual vocabulary. The setting of the index system is an essential prerequisite for the accurate and accurate design of the packaging, and it is an important work done in this article. The vocabulary and the index set up in this article are the latest information available in the design of tea packaging, including the packaging culture, the aesthetic direction, the material description, the modeling data, the color quantization, the graphic information, the layout design and so on. With the support of these data, the accurate analysis and selection of packaging materials are realized, and the accurate description of the packaging modeling is completed. A new "perceptual image coordinate control method" is put forward, and the graphic elements in the packaging are advanced. The detailed analysis and final realization of the precision of packaging composition. These data and cases can not only be applied in the precision design of tea packaging, but also can be used for reference and use of.3. in packaging perceptual evaluation in other disciplines. Three methods are proposed and evaluation information feedback mechanism is established. Design evaluation is the perceptual essence of packaging. The final step of the quasi design is also an important indicator of the design effect. Firstly, this paper carries out the packaging evaluation from the match of the consumer and the designer's perceptual model, and makes use of the various matrix of the quality function house to carry out the packaging design effect in many aspects, such as the consumer demand, the technical characteristic, the market condition, the technical competition and so on. At the end of this paper, an advanced psychological measurement tool, eye movement instrument, is used to evaluate the design effect of packaging. At the same time, the feedback and absorption mechanism of the evaluation information is also discussed. These results can deal with the emotional information in the process of packaging emotional design, and also in the follow-up development. It has the space of upgrading and adjustment. Through the example of tea packaging, this paper successfully put forward the method of packaging precision design, and applied various packaging evaluation methods to verify the effect of the design, which provides more reference and broader ideas for the perceptual design of packaging. It has a good application prospect, and it will develop towards more convenient and more accurate in perceptual design.
【學(xué)位授予單位】：廣東工業(yè)大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2015
【分類號(hào)】：TB482
[Abstract]:With the development of society, people's pursuit of personality is becoming more and more enthusiastic. Product differentiation has become the basic condition in the market. In order to adapt to this trend, this paper focuses on how to improve the efficiency of packaging design, reduce design costs and meet customer needs. In particular, there are two research purposes: first, the product is a product. All the elements such as culture, modeling and decoration are accurately expressed to improve the quality of the product. Two is to realize the precision control of the quality in every detail of the packaging design, reduce the manpower and material resources, maximize the packaging function, lead the future direction of the sustainable development of packaging. This paper applies Kansei engineering principle to capture consumers' feelings about product and packaging, and applies it to packaging perceptual precision design. In the process of research, there are five main methods used in this study: one is the investigation of statistics, it is the basis of the study of Kansei engineering. Two is the integration of word meaning quantification, and it is the core method of packaging emotional design. The three is the concept of dismantling and blending, which can translate the target into specific parameters and details. Four is an artificial neural network, which is constructed artificially and has the function of prediction. Five is a contrast analysis of the matrix contrast analysis, which is compared with the characteristics of the packaging technology. In addition, this article should also use the technique of eye movement analysis and the ROC value survey. Table, predictive feedback return method, KJ method and other related precision design methods, they play a great role in the study. In the application of the above methods, this paper completed the established research content, and achieved 3 innovative results.1. proposed and studied the concept of packaging sense precision design, enriched the modern packaging design. Under the background of personalized customization and multi direction information exchange, this paper puts forward the concept of packaging perceptual precision design in the product, packaging, and the integration of the "concentric circle of product", combining the theoretical basis of Kansei Engineering and precision design, and expounds the core theory of its technical connotation and application methods. At the same time, a large number of examples are provided to verify these theories and methods, and the detailed instructions are formed for reference. These studies provide a variety of ideas for the development of packaging design under the new situation..2. has established the perceptual vocabulary of tea packaging and control indicators, the precise design of the tea packaging, the establishment and control of perceptual vocabulary. The setting of the index system is an essential prerequisite for the accurate and accurate design of the packaging, and it is an important work done in this article. The vocabulary and the index set up in this article are the latest information available in the design of tea packaging, including the packaging culture, the aesthetic direction, the material description, the modeling data, the color quantization, the graphic information, the layout design and so on. With the support of these data, the accurate analysis and selection of packaging materials are realized, and the accurate description of the packaging modeling is completed. A new "perceptual image coordinate control method" is put forward, and the graphic elements in the packaging are advanced. The detailed analysis and final realization of the precision of packaging composition. These data and cases can not only be applied in the precision design of tea packaging, but also can be used for reference and use of.3. in packaging perceptual evaluation in other disciplines. Three methods are proposed and evaluation information feedback mechanism is established. Design evaluation is the perceptual essence of packaging. The final step of the quasi design is also an important indicator of the design effect. Firstly, this paper carries out the packaging evaluation from the match of the consumer and the designer's perceptual model, and makes use of the various matrix of the quality function house to carry out the packaging design effect in many aspects, such as the consumer demand, the technical characteristic, the market condition, the technical competition and so on. At the end of this paper, an advanced psychological measurement tool, eye movement instrument, is used to evaluate the design effect of packaging. At the same time, the feedback and absorption mechanism of the evaluation information is also discussed. These results can deal with the emotional information in the process of packaging emotional design, and also in the follow-up development. It has the space of upgrading and adjustment. Through the example of tea packaging, this paper successfully put forward the method of packaging precision design, and applied various packaging evaluation methods to verify the effect of the design, which provides more reference and broader ideas for the perceptual design of packaging. It has a good application prospect, and it will develop towards more convenient and more accurate in perceptual design.
【學(xué)位授予單位】：廣東工業(yè)大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2015
【分類號(hào)】：TB482
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