本文選題：西柏坡紅色旅游 + 旅游商品包裝��； 參考：《河北科技大學(xué)》2014年碩士論文

【摘要】：當今社會，知識經(jīng)濟大爆炸，旅游業(yè)作為當今世界的新興產(chǎn)業(yè)，擁有著驚人的發(fā)展的速度。在這其中的旅游紀念品的色彩、標識、圖案都蘊涵有民族文化屬性、人文屬性和環(huán)境屬性特定的涵義。當下世界經(jīng)濟新的增長熱點中旅游將扮演重要的角色，所以，應(yīng)用視覺傳達的有效手段來提升旅游紀念品包裝設(shè)計的質(zhì)量已成為當務(wù)之急。隨著西柏坡紅色旅游的迅速發(fā)展，不論是接待游客量還是旅游產(chǎn)業(yè)銷售收入，都是呈現(xiàn)迅猛上升的趨勢，同時，政府與社會的逐步重視與發(fā)展規(guī)劃，也在催生著西柏坡旅游產(chǎn)業(yè)的不斷發(fā)展。但是相比之下，處于西柏坡旅游經(jīng)濟產(chǎn)業(yè)鏈條上的重要一環(huán):西柏坡旅游產(chǎn)品設(shè)計（包括包裝設(shè)計）卻沒有及時的產(chǎn)生相應(yīng)的進步和發(fā)展。這就產(chǎn)生了一個窘境，造成了西柏坡旅游產(chǎn)品的購物市場的尷尬景象。與河北省的豐富的紅色旅游資源和旅游業(yè)尤其是紅色旅游發(fā)展的猛烈勢頭相比，是很不匹配的。甚至?xí)萍s后者的發(fā)展。因此對于西柏坡旅游產(chǎn)品的設(shè)計開發(fā)應(yīng)當予以特別的關(guān)注，對于本課題研究的包裝設(shè)計領(lǐng)域也同樣需要特別的分析與關(guān)注。一方面，這樣的關(guān)注可以煥發(fā)出西柏坡旅游商品新的活力，極大地有利于西柏坡紅色旅游的業(yè)的發(fā)展；另一方面，就包裝設(shè)計領(lǐng)域本身來說，對于紅色旅游產(chǎn)品包裝設(shè)計的探索，也是一個新的頗具設(shè)計價值的可探索領(lǐng)域，具有深刻的設(shè)計意義和社會意義。 本文正是在西柏坡旅游商品的現(xiàn)有市場狀況的實地調(diào)研基礎(chǔ)上，對開發(fā)設(shè)計西柏坡特色的紅色旅游商品包裝進行探索和研究。首先，文章對紅色旅游產(chǎn)品開發(fā)的研究背景和研究的意義進行了詳細的闡述，同時，以旅游產(chǎn)品的基礎(chǔ)概念為理論基礎(chǔ)，調(diào)研西柏坡的紅色旅游紀念品包裝的設(shè)計現(xiàn)狀和存在的問題，進一步明確了西柏坡旅游商品的開發(fā)策略的重要性。然后，提出了西柏坡旅游產(chǎn)品包裝設(shè)計開發(fā)時應(yīng)注意的細節(jié)，，為設(shè)計出獨特的包裝產(chǎn)品提供了思路。最后，針對這些設(shè)計角度，探索新的具有西柏坡旅游紅色特點的、具有紅色文化內(nèi)涵的、具有較高藝術(shù)性和實用性的包裝設(shè)計，為西柏坡紅色旅游行業(yè)的發(fā)展添磚加瓦，提供借鑒。
[Abstract]:Nowadays, with the explosion of knowledge economy, tourism, as a new industry in the world, has an amazing speed of development. The color, logo and pattern of tourist souvenirs contain the special meaning of national culture attribute, humanity attribute and environment attribute. Nowadays, tourism will play an important role in the new growth hot spots of the world economy. Therefore, it is urgent to use the effective means of visual communication to improve the quality of packaging design of tourist souvenirs. With the rapid development of Xibaipo red tourism, both the number of tourists received and the sales revenue of the tourism industry are all showing a rapid upward trend. At the same time, the government and the society gradually attach importance to and develop the plan. It is also giving birth to the continuous development of Xibaipo tourism industry. But in contrast, Xibaipo tourism product design (including packaging design) has not produced corresponding progress and development in time. This created an awkward situation, creating an awkward scene in the shopping market of Xibaipo tourist products. Compared with the rich red tourism resources in Hebei Province and the fierce development of tourism, especially the red tourism, it is far from matching. It will even constrain the latter's development. Therefore, we should pay special attention to the design and development of Xibaipo tourism products, and also need special analysis and attention to the field of packaging design. On the one hand, such attention can radiate the new vitality of Xibaipo's tourism commodities, which is greatly conducive to the development of Xibaipo's red tourism industry; on the other hand, as far as the field of packaging design itself is concerned, For the exploration of packaging design of red tourism products, it is also a new exploration field with design value, which has profound design significance and social significance. On the basis of field investigation on the current market situation of Xibaipo tourist commodities, this paper explores and studies the development and design of Xibaipo's red tourism commodity packaging. First of all, the research background and significance of the red tourism product development are expounded in detail, meanwhile, the basic concept of tourism product is taken as the theoretical basis. This paper investigates the present situation and existing problems of the packaging of Xibaipo's red tourist souvenirs, and further clarifies the importance of the development strategy of Xibaipo's tourism commodities. Then, the paper puts forward the details that should be paid attention to in the design and development of Xibaipo tourism products, which provides some ideas for the design of unique packaging products. Finally, in view of these design angles, the paper explores the new packaging design with the characteristics of Xibaipo tourism red, red cultural connotation, high artistic and practical, and contributes to the development of Xibaipo red tourism industry. To provide reference.
【學(xué)位授予單位】：河北科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TB482;J524.2

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本文編號：2084107