本文選題：SWATCH + 包裝色彩��； 參考：《包裝工程》2016年08期

【摘要】：正設計說明:斯沃琪SWATCH作為瑞士名表的典范,有著世界名表中的青春力量。其手表以其時髦繽紛的色彩,活潑的設計以及顛覆傳統(tǒng)的造型,滴答地隨著摩登生活的節(jié)奏向前邁進。本設計根據(jù)SWATCH品牌特征,目標人群針對該品牌最大用戶群:青少年群體,根據(jù)受眾的風格特征及消費心理,研究并確定了9種不同包裝色彩風格,為其進行手表包裝色彩設計,以期服務品牌,開啟色彩包裝新途徑。
[Abstract]:Swatch SWATCH, as a model of Swiss watches, has the youth power of the world famous watches. Its watch with its fashionable colors, lively design and subversive traditional style, ticking along with the pace of modern life. According to the characteristics of SWATCH brand, the target group is aimed at the biggest user group of the brand: youth group. According to the characteristics of audience style and consumer psychology, 9 different packaging color styles are studied and determined, and the design of watch packaging color is carried out for them. With a view to service brands, open a new approach to color packaging.
【作者單位】： 北京工商大學;
【分類號】：TB482
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本文編號：1915292