本文選題：套裝釣具 + 便攜式設(shè)計(jì)��； 參考：《湖南工業(yè)大學(xué)》2017年碩士論文

【摘要】：隨著現(xiàn)代生活環(huán)境水平的提高,戶外垂釣運(yùn)動越來越受到人們的喜愛,在此條件下,垂釣用具的選擇對于釣魚愛好者至關(guān)重要,這也使釣具市場的發(fā)展面臨廣闊的前景。其中,釣具包裝對于釣具的銷售有著重要的影響。便攜式套裝釣具的包裝設(shè)計(jì)是隨著人們的需要而產(chǎn)生的,包裝內(nèi)容和形式直接影響到人們戶外活動的便捷性和方便性。包裝設(shè)計(jì)中要強(qiáng)化人們對品牌文化的認(rèn)知,合理的劃分包裝內(nèi)部結(jié)構(gòu),符合人機(jī)工程學(xué)原理,進(jìn)行以人為本的設(shè)計(jì),采用環(huán)保材料,本著節(jié)約的原則,使資源可循環(huán)利用。本文考察了當(dāng)前釣具包裝存在的問題,同時考慮到垂釣愛好者對于套裝釣具的使用需求基于便攜性的設(shè)計(jì)理念,以光威牌套裝釣具為例對其進(jìn)行整合再設(shè)計(jì),文章以品牌文化、包裝材料、包裝結(jié)構(gòu)為設(shè)計(jì)重點(diǎn),通過集成式包裝、背包式包裝、簡約化包裝三種具體包裝類型來對方案設(shè)計(jì)進(jìn)行詳細(xì)闡述,充分結(jié)合消費(fèi)者需求,達(dá)到滿意的客戶體驗(yàn)。
[Abstract]:With the improvement of modern living environment, outdoor fishing is more and more popular. Under this condition, the choice of fishing utensils is very important for fishing enthusiasts, which makes the development of fishing tackle market face a broad prospect. Among them, fishing gear packaging has an important impact on the sale of fishing tackle. The packaging design of portable fishing gear sets is produced with the needs of people. The packaging content and form directly affect the convenience and convenience of people's outdoor activities. In packaging design, we should strengthen people's cognition of brand culture, reasonably divide the inner structure of packaging, accord with the principle of ergonomics, carry out human-oriented design, adopt environment-friendly materials, and in line with the principle of saving, make resources can be recycled. This paper examines the problems existing in the packaging of fishing tackle, and considering the need of fishing enthusiasts for the use of fishing gear based on the portable design concept, take Guangwei fishing gear as an example to integrate and redesign it, and use brand culture as an example. Packaging materials, packaging structure as the focus of the design, through integrated packaging, backpack packaging, simple packaging three specific packaging types to detail the design, fully combined with consumer needs, to achieve a satisfactory customer experience.
【學(xué)位授予單位】：湖南工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TB482

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