本文選題：時尚 + 原始動機　； 參考：《包裝工程》2017年02期

【摘要】：目的研究人們追求時尚的心理,解釋人們追求時尚的真正動力。方法使用進化心理學作為研究的理論背景,將一直以來存在著很多爭議的時尚理論進行整合,并歸納了現(xiàn)有時尚產品的核心設計理念。結論由于原始的社會挑戰(zhàn)所帶來的原始動機,使人們擁有與生俱來的心理需求和審美偏好,人們正是攜帶著這樣與生俱來的基因去追求時尚。在時尚產品設計中,正確地認識和引導人們深層的進化心理需求,可以為時尚產品設計作出指導性建議。
[Abstract]:Objective to study the psychology of people's pursuit of fashion and explain the real motive force of people's pursuit of fashion. Methods the evolutionary psychology is used as the theoretical background to integrate the fashion theories which have been controversial and the core design concepts of the existing fashion products are summarized. Conclusion because of the original motivation brought about by the original social challenge, people have inherent psychological needs and aesthetic preferences, and people are carrying such inherent genes to pursue fashion. In fashion product design, correct understanding and guidance of people's deep evolutionary psychological needs can provide guiding suggestions for fashion product design.
【作者單位】： 湖南大學;
【分類號】：TB472
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本文編號：1883613