本文選題：陜西黃帝陵 + 旅游紀(jì)念品　； 參考：《西安工程大學(xué)》2014年碩士論文

【摘要】：時(shí)代的迅速發(fā)展，人們?cè)趥鹘y(tǒng)文化復(fù)興時(shí)代的背景影響下對(duì)遠(yuǎn)古的黃帝祭祀活動(dòng)逐漸升溫，很多的旅游者以敬仰的心態(tài)來(lái)參觀黃帝陵。更深層次的解析緣由還在于中華民族精神本質(zhì)的慎終追遠(yuǎn)的文化傳統(tǒng)，在于從歷史的角度去看待審視自己，獲得人生的自我發(fā)現(xiàn)和自我定位。通過(guò)陜西黃帝陵旅游紀(jì)念品來(lái)傳揚(yáng)黃帝文化，讓全球華人學(xué)習(xí)發(fā)揚(yáng)，以之自勉、自勵(lì)。通過(guò)我們共同的先人文化——黃帝文化，讓我們更加團(tuán)結(jié)、和諧、統(tǒng)一、開(kāi)拓。 黃帝陵現(xiàn)有的旅游紀(jì)念品文化品位的提升不足，未能將黃帝文化和精神充分傳揚(yáng)。本論文從黃帝文化和精神為切入點(diǎn)設(shè)計(jì)和制作新的黃帝陵旅游紀(jì)念品,提高黃帝陵旅游紀(jì)念品的文化品位及價(jià)值,將旅游文化價(jià)值轉(zhuǎn)換為旅游經(jīng)濟(jì)價(jià)值。對(duì)當(dāng)前黃帝陵旅游紀(jì)念品市場(chǎng)管理無(wú)序，經(jīng)營(yíng)混亂的改變。旅游紀(jì)念品市場(chǎng)目前由于產(chǎn)銷(xiāo)管理機(jī)制尚不健全，在涉及到旅游紀(jì)念品生產(chǎn)經(jīng)營(yíng)的計(jì)劃、輕工、旅游、商業(yè)、外貿(mào)等行業(yè)主管部門(mén)，對(duì)旅游紀(jì)念品缺乏引導(dǎo)，加上自身行業(yè)協(xié)會(huì)的自律功能不強(qiáng)，促使旅游紀(jì)念品經(jīng)營(yíng)秩序混亂。應(yīng)該設(shè)立穩(wěn)定的旅游紀(jì)念品銷(xiāo)售市場(chǎng)。為紀(jì)念品銷(xiāo)售搭建平臺(tái)。本課題通過(guò)對(duì)華夏民族始祖軒轅黃帝文化基礎(chǔ)的研究，結(jié)合黃帝陵旅游紀(jì)念品目前的開(kāi)發(fā)狀況與存在問(wèn)題進(jìn)行分析，關(guān)于黃帝陵旅游紀(jì)念品如何深度創(chuàng)新開(kāi)發(fā)來(lái)進(jìn)行研究討論。 本論文立足于黃帝陵獨(dú)有的黃帝文化，結(jié)合黃帝陵的特殊意義，并運(yùn)用多種的產(chǎn)品形態(tài)及工藝，制定出符合黃帝陵獨(dú)有的設(shè)計(jì)原則和方法，為陜西黃帝陵旅游紀(jì)念品的設(shè)計(jì)與開(kāi)發(fā)翻開(kāi)新的篇章，提高黃帝陵旅游紀(jì)念品在旅游者心中的地位，保障良好的質(zhì)量和實(shí)惠的價(jià)格。本人選用了問(wèn)卷調(diào)查的方式了解游客對(duì)于黃帝陵旅游紀(jì)念品的關(guān)注點(diǎn)，并以調(diào)查結(jié)果為評(píng)價(jià)標(biāo)準(zhǔn)，對(duì)紀(jì)念品的設(shè)計(jì)方面加以創(chuàng)新。新型陜西黃帝陵旅游紀(jì)念品能充分體現(xiàn)黃帝陵的地區(qū)文化特色，除了具有一定的紀(jì)念價(jià)值，還有能讓旅游者體驗(yàn)到紀(jì)念品的使用價(jià)值。在紀(jì)念品的使用過(guò)程中讓旅游者回憶起此次旅游之行的美好時(shí)光，并將黃帝文化傳揚(yáng)海內(nèi)外，讓全球華人學(xué)習(xí)發(fā)揚(yáng)為后代所傳承。新型陜西黃帝陵旅游紀(jì)念品在體現(xiàn)其旅游價(jià)值的同時(shí)也為陜西黃陵縣的當(dāng)?shù)厝嗣駧?lái)更大更多的經(jīng)濟(jì)效益，提高當(dāng)?shù)亟?jīng)濟(jì)發(fā)展與黃陵縣在全國(guó)的知名度，為后期對(duì)黃帝陵的大力度宣傳打好知名度，從而提高他的旅游經(jīng)濟(jì)效益。本課題經(jīng)過(guò)大量資料調(diào)查研究，對(duì)旅游紀(jì)念品的價(jià)值展開(kāi)不同層面的分析研究。通過(guò)對(duì)陜西黃帝陵旅游紀(jì)念品的設(shè)計(jì)與開(kāi)發(fā)，，并勇于提出自己設(shè)計(jì)見(jiàn)解，總結(jié)制定出一套新的旅游紀(jì)念品設(shè)計(jì)開(kāi)發(fā)思路和方法，為方便其它旅游城市或文化古都在旅游紀(jì)念品中的設(shè)計(jì)開(kāi)發(fā)與研究。
[Abstract]:With the rapid development of the times, people under the background of the revival of traditional culture gradually heated up the ancient worship activities of Huangdi. Many tourists visited Huangdi Mausoleum with respect.The deeper reason of analysis lies in the cultural tradition of the essence of the Chinese nation's spirit, which is to look at oneself from the historical point of view, and to obtain the self-discovery and self-orientation of life.Through Shaanxi Huangdi Mausoleum tourist souvenirs to spread the Huangdi culture, so that the global Chinese learn and carry forward, encourage and encourage themselves.Through our common ancestor culture-Huangdi culture, let us more unity, harmony, unity, development.Huangdi Mausoleum's present cultural grade of tourist souvenirs is not enough to spread the culture and spirit of Huangdi.This paper designs and makes new Huangdi Mausoleum tourist souvenirs from the perspective of Huangdi culture and spirit, improves the cultural taste and value of Huangdi Mausoleum tourist souvenirs, and transforms the tourism cultural value into the tourism economic value.The current Huangdi Mausoleum tourism souvenir market management disorder, business chaos change.At present, the market for tourist souvenirs is not perfect because of the imperfect management mechanism of production and marketing. The competent departments of light industry, tourism, commerce, foreign trade and so on lack of guidance on tourism souvenirs in terms of plans related to the production and operation of tourist souvenirs.In addition, the self-discipline function of its own trade association is not strong, impels the traveling souvenir to manage the disorder.There should be a stable market for the sale of tourist souvenirs.Build a platform for souvenir sales.Based on the study of the cultural foundation of the Yellow Emperor Xuanyuan, the author analyzes the current development situation and existing problems of the Huangdi Mausoleum tourist souvenirs, and discusses how to develop the Huangdi Mausoleum tourist souvenirs deeply and innovatively.Based on the unique Huangdi culture of Huangdi Mausoleum, combined with the special significance of Huangdi Mausoleum, and using a variety of product forms and techniques, this paper formulates the design principles and methods that are unique to Huangdi Mausoleum.It will open a new chapter for the design and development of tourist souvenirs of Huangdi Mausoleum in Shaanxi Province, improve the status of tourist souvenirs in the hearts of tourists, and ensure good quality and affordable prices.I selected the questionnaire to understand the tourists' attention to the Huangdi Mausoleum tourist souvenirs, and based on the results of the survey as the evaluation criteria, to innovate the design of souvenirs.The new tourist souvenirs of Huangdi Mausoleum in Shaanxi province can fully reflect the regional cultural characteristics of Huangdi Mausoleum, which not only have some commemorative value, but also enable tourists to experience the use value of souvenirs.In the process of the use of souvenirs, tourists recall the good times of the trip, and spread the culture of the Yellow Emperor at home and abroad, so that the global Chinese learn and carry forward for future generations.The new tourist souvenirs of Huangdi Mausoleum in Shaanxi not only embody their tourist value, but also bring greater and more economic benefits to the local people in Huangling County of Shaanxi Province, and increase the local economic development and the popularity of Huangling County in the whole country.For the later period of the Huangdi Mausoleum publicity efforts to create a good reputation, thereby improving his tourism economic benefits.Through a lot of investigation and research, this paper analyzes the value of tourist souvenirs from different aspects.Through the design and development of tourist souvenirs of Huangdi Mausoleum in Shaanxi Province, the author dares to put forward his own design opinions, and sums up and formulates a set of new ideas and methods for the design and development of tourist souvenirs.In order to facilitate other tourist cities or cultural ancient capital in tourism souvenirs design and development and research.
【學(xué)位授予單位】：西安工程大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：TB472

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