本文關(guān)鍵詞： 扁平化 界面設(shè)計(jì) 符號學(xué) 編碼 規(guī)約性　出處：《西南交通大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：在科技發(fā)展迅速與生活節(jié)奏快速的今天,如何讓用戶在碎片化的時(shí)間內(nèi)進(jìn)行高效的操作并獲得良好的用戶體驗(yàn)是"設(shè)計(jì)界"正試圖解決的問題。伴隨著第四媒介——互聯(lián)網(wǎng)媒介的發(fā)展,智能手機(jī)或者移動設(shè)備(電子產(chǎn)品)成為新新人類的標(biāo)配,信息的傳播速度也就如同風(fēng)馳電掣一般,如何讓接收者在爆炸式信息里迅速獲取有效信息或如何抓住接收者的注意力是信息發(fā)送者需要考慮和面對的難題。界面設(shè)計(jì)近幾年在設(shè)計(jì)圈可謂如日中天,扁平化界面設(shè)計(jì)風(fēng)格的出現(xiàn)給了用戶新體驗(yàn)也給了互聯(lián)網(wǎng)產(chǎn)業(yè)新的商機(jī),特別是2013年蘋果公司的產(chǎn)品采用了扁平化界面設(shè)計(jì)后,扁平化設(shè)計(jì)迅速蔓延到設(shè)計(jì)界各個(gè)領(lǐng)域,一時(shí)間形成一種風(fēng)格,成為一種現(xiàn)象。反思風(fēng)起云涌的扁平化界面設(shè)計(jì),承載了人們審美取向的變化和功能需求的轉(zhuǎn)型。從設(shè)計(jì)理論(設(shè)計(jì)符號學(xué))角度觀看界面由擬物化風(fēng)格轉(zhuǎn)向扁平化風(fēng)格,其實(shí)質(zhì)就是將信息符碼進(jìn)行再編碼,通過改變原有的符號文本,去除繁瑣的裝飾,使信息語義更明確,讓接收者對符號文本的解碼更加準(zhǔn)確;從皮爾斯符號理論來看,就是將再現(xiàn)式像似符轉(zhuǎn)向指示符和規(guī)約符來提高用戶的認(rèn)知,減少視覺障礙和視覺聯(lián)想。扁平化界面設(shè)計(jì)的最大亮點(diǎn)就是將界面信息的層級結(jié)構(gòu)進(jìn)行優(yōu)化,通過合理的排版,突出主要信息內(nèi)容,緩解用戶視覺疲勞等都是此課題討論的主要內(nèi)容。關(guān)于擬物化和扁平化孰優(yōu)孰劣的爭論是毫無意義的,專業(yè)設(shè)計(jì)師是不會去關(guān)注到底該使用哪種風(fēng)格,而是關(guān)注如何幫用戶達(dá)成高效使用產(chǎn)品的目標(biāo)。
[Abstract]:In the rapid development of science and technology and rapid pace of life today. How to allow users to operate efficiently and gain a good user experience in a fragmented time is a problem that the "design community" is trying to solve. Along with the development of 4th media-Internet media. Smartphones or mobile devices (electronics) have become the standard match of new and new human beings, and the speed of information spread is like the speed of the wind and lightning. How to let the receiver get effective information quickly or how to catch the attention of the receiver is a difficult problem for the sender to consider and face. Interface design in recent years in the design circle can be described as the day of the day. The appearance of flat interface design style gives users a new experience as well as new business opportunities for the Internet industry, especially after Apple products adopted flat interface design in 2013. Flat design quickly spread to all areas of the design community, a time to form a style, become a phenomenon. Reflect on the flattening interface design. From the point of view of design theory (design semiotics), the interface is changed from materialized style to flat style, the essence of which is to recode the information code. By changing the original symbol text, removing the tedious decoration, making the information semantic clearer, let the receiver decode the symbol text more accurately; From the point of view of Pierce's symbol theory, it is to change the reproducing iconicity to the indicator and specification to improve the user's cognition. Reduce visual barriers and visual associations. Flat interface design is the biggest highlight of the interface information is to optimize the hierarchical structure, through reasonable layout, highlight the main information content. Alleviating the visual fatigue of users is the main content of this topic. There is no point in the debate about which is the best or the better of impersonation and flatness. Professional designers will not pay attention to which style should be used in the end. Instead, focus on how to help users achieve the goal of efficient use of products.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TB47

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