【摘要】：正本土咨詢思維背景的轉(zhuǎn)換從麥肯錫、羅蘭貝格到波士頓、菲利普·科特勒對(duì)中國(guó)咨詢的啟蒙,廣大的中國(guó)本土中小企業(yè)對(duì)咨詢的認(rèn)識(shí)是從GE、DELL這樣的企業(yè)進(jìn)入中國(guó)市場(chǎng),以及中石油、中國(guó)銀行這種大型的國(guó)有企業(yè)進(jìn)入
[Abstract]:From McKinsey, Roland Berg to Boston, Philip Kotler's enlightenment to Chinese consulting, the vast number of local Chinese small and medium enterprises' understanding of consulting is to enter the Chinese market from enterprises such as GE de LL. As well as large state-owned enterprises such as PetroChina and Bank of China.
【作者單位】： 上海土木方圓企業(yè)管理咨詢公司;
【分類號(hào)】：C932
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本文編號(hào)：2161429