本文選題：倡導(dǎo)型智庫　切入點：智庫影響力　出處：《北京交通大學(xué)》2017年碩士論文

【摘要】：倡導(dǎo)型智庫是多元主義思想市場中的內(nèi)容生產(chǎn)者和價值傳遞者,通過組織傳播、網(wǎng)絡(luò)傳播等方式向政府決策者、社會精英和公眾等群體進行思想觀點的營銷,進而成為傳播網(wǎng)絡(luò)中的意見領(lǐng)袖,擴充其觀點、理念的影響力�；谙嚓P(guān)領(lǐng)域的文獻分析,本研究勾勒出了智庫在傳播網(wǎng)絡(luò)中的生產(chǎn)者及傳播者角色,歸納了倡導(dǎo)型智庫的思想營銷的具體目標(biāo),總結(jié)了智庫影響力、智庫全球化的研究現(xiàn)狀及存在問題。本研究采取個案研究形式,綜合運用了深度訪談、二手資料分析研究方法,結(jié)合智庫影響力理論、思想市場理論、意見領(lǐng)袖等理論資源,剖析了倡導(dǎo)型智庫內(nèi)容傳播創(chuàng)新的突出個案,提煉出了意見廣場營造、圈層營銷、輿論互動等智庫影響力關(guān)鍵環(huán)節(jié)。在梳理內(nèi)容傳播與影響力建構(gòu)的內(nèi)在關(guān)系的前提下,本研究討論了倡導(dǎo)型智庫通過公眾教育達到價值共鳴,通過議程建構(gòu)帶動輿論影響力的兩大內(nèi)容傳播影響力典型機制�；诎咐治�,本研究提出團隊建設(shè)、平臺建設(shè)、渠道建設(shè)的內(nèi)容傳播影響力宏觀策略,以及話語傳播、品牌傳播策略。針對“一帶一路”話語權(quán)建設(shè)這一中國倡導(dǎo)型智庫傳播建設(shè)目標(biāo),本研究提出倡導(dǎo)型智庫應(yīng)采取多元對話、價值共創(chuàng)的話語策略,優(yōu)化話語權(quán)力傳播,以話語能力創(chuàng)新為主的內(nèi)容生產(chǎn)變革為開端,以培育明星產(chǎn)品和知識領(lǐng)袖型學(xué)者為著力點,塑造中國倡導(dǎo)型智庫的“一帶一路”話語品牌主體。
[Abstract]:Advocacy think tanks are content producers and value transmitters in the pluralistic ideological market, marketing their ideas to government decision makers, social elites and the public by means of organizational communication, network communication, etc.Then become the opinion leader in the dissemination network, expand its opinion, the influence of the idea.Based on the literature analysis in related fields, this study outlines the role of the think-tank in the communication network as producer and communicator, summarizes the specific objectives of the ideological marketing of the advocacy think-tank, and summarizes the influence of the think-tank.The present situation and existing problems of the globalization of think-tank.This study takes the form of a case study, using comprehensive in-depth interviews, second-hand data analysis and research methods, combined with think-tank influence theory, thought market theory, opinion leaders and other theoretical resources.This paper analyzes the outstanding cases of the innovative content dissemination of the advocacy think-tank, and abstracts the key links of the influence of the think-tank, such as the construction of the opinion square, the marketing of the circle, the interaction of public opinion, and so on.On the premise of combing the internal relationship between content dissemination and influence construction, this study discusses two typical mechanisms of advocacy think-tank to achieve value resonance through public education and to promote public opinion influence through agenda construction.Based on the case study, this study puts forward macro strategies of content communication influence, discourse communication and brand communication strategy of team building, platform building and channel building.In view of the goal of the construction of "Belt and Road" discourse right, which is a Chinese advocacy think-tank, this study suggests that the advocacy think tank should adopt the discourse strategy of multi-dialogue and value creation, and optimize the communication of discourse power.With the innovation of discourse ability as the starting point and the cultivation of star products and knowledge leader scholars as the starting point, Belt and Road, a Chinese advocacy think-tank, is molded as the subject of the discourse brand.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：C932;G206

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本文編號：1709271