【摘要】：我國的紡織工業(yè)在國民經(jīng)濟(jì)中占有重要的地位。紡織工業(yè)在長期發(fā)展過程中,積累了很多了許多矛盾和問題。隨著國內(nèi)紡織工業(yè)的發(fā)展,由規(guī)模擴(kuò)張向技術(shù)進(jìn)步、產(chǎn)業(yè)升級轉(zhuǎn)變,對高技術(shù)性能裝備的需求將明顯增長,需要配套高品質(zhì)的核心梳理元件——彈性針布,而直接決定彈性針布質(zhì)量指標(biāo)的是鋼絲。目前高質(zhì)量的彈性針布鋼絲已經(jīng)被比利時貝卡爾特公司壟斷,該公司已經(jīng)向下游產(chǎn)品發(fā)展,從原來的供應(yīng)合作關(guān)系轉(zhuǎn)入市場競爭關(guān)系,其不可預(yù)見的經(jīng)營風(fēng)險明顯增加,而國內(nèi)彈性針布鋼絲生產(chǎn)廠的技術(shù)進(jìn)步速度無法滿足行業(yè)龍頭老大——金輪科創(chuàng)公司產(chǎn)品的發(fā)展。本文從金輪科創(chuàng)戰(zhàn)略發(fā)展角度出發(fā),針對目前國內(nèi)彈性針布鍍鋅鋼絲表面粗糙低,產(chǎn)品水平低檔,在充分利用本公司現(xiàn)有鋼絲加工工藝的基礎(chǔ)上,通過組織實施油淬火鋼絲項目,自制滿足公司產(chǎn)品需要且達(dá)到國際先進(jìn)水平的彈性針布鋼絲,以降低公司的經(jīng)營風(fēng)險并提高企業(yè)的核心競爭能力。 油淬火鋼絲是彈簧鋼絲中的高檔產(chǎn)品,由于拉絲與熱處理生產(chǎn)線投資大,生產(chǎn)工藝復(fù)雜、質(zhì)量控制難度大且對設(shè)備與操作人員的技術(shù)要求較高,一直未能實現(xiàn)國產(chǎn)化生產(chǎn)。本論文以“市場前景分析→項目預(yù)算→項目建設(shè)→人員培訓(xùn)→項目運營→效益評價”為主線,運用戰(zhàn)略管理理論、項目管理理論、成本管理理論、會計理論、風(fēng)險管理理論對金輪科創(chuàng)公司的市場和客戶、營銷戰(zhàn)略、生產(chǎn)工藝、人力資源、組織架構(gòu)、融資需求、基礎(chǔ)設(shè)施以及材料與動力供給等進(jìn)行全面的計劃和評價,同時也根據(jù)針布行業(yè)與油淬火鋼絲發(fā)展現(xiàn)狀和金輪科創(chuàng)公司的具體實際情況,給出了實施本項目的結(jié)論和建議。 本文對項目的國內(nèi)外市場環(huán)境、行業(yè)環(huán)境進(jìn)行了詳細(xì)的分析,對項目的準(zhǔn)備和實施也進(jìn)行了較為具體的分析和設(shè)計,通過分析,認(rèn)為金輪科創(chuàng)公司實施油淬火鋼絲項目符合國家調(diào)整紡織工業(yè)產(chǎn)業(yè)結(jié)構(gòu)的宏觀政策和本行業(yè)發(fā)展的要求,項目產(chǎn)品的市場前景廣闊,金輪科創(chuàng)公司各方面資源條件較為成熟,項目的技術(shù)水平較為先進(jìn),運營后會帶來很好的經(jīng)濟(jì)效益和社會效益。因此,金輪科創(chuàng)公司實施油淬火鋼絲項目是可行的,也是有必要的。
[Abstract]:China's textile industry plays an important role in the national economy. Textile industry in the long-term development process, accumulated a lot of contradictions and problems. With the development of domestic textile industry, from scale expansion to technological progress and industrial upgrading, the demand for high technology performance equipment will increase obviously, and high quality core combing components-elastic needlecloth will be needed. The quality index of elastic clothing is directly determined by steel wire. At present, the high quality elastic cloth wire has been monopolized by Bekaert Company of Belgium. The company has developed downstream products from the original supply cooperation relationship to the market competition relationship, and its unforeseen operating risks have increased significantly. But the domestic elastic cloth steel wire production factory's technical progress speed can not meet the industry leader-Jinluankechuang company's product development. In this paper, from the point of view of the strategic development of Jinlun Kochan, aiming at the low rough surface of galvanized steel wire with elastic needlecloth in our country and the low level of products at present, on the basis of making full use of the existing steel wire processing technology of our company, Through organizing and implementing the oil quenched steel wire project, the elastic cloth steel wire which can meet the needs of the company's products and reach the international advanced level is made by itself in order to reduce the management risk of the company and improve the core competitive ability of the enterprise. Oil quenched steel wire is a high grade product in spring steel wire. Because of the large investment of wire drawing and heat treatment production line, the complex production process, the high difficulty of quality control and the high technical requirements for equipment and operators, it has not been able to realize home-made production all the time. This paper takes "market prospect analysis and project budget construction personnel training and project operation benefit evaluation" as the main line, applies strategic management theory, project management theory, cost management theory, accounting theory, etc. Risk management theory plans and evaluates the market and customers, marketing strategy, production process, human resources, organizational structure, financing needs, infrastructure, and material and power supply of Jinlun Cochon Co., Ltd., a comprehensive evaluation of the company's market and customer, marketing strategy, production process, human resources, organizational structure, financing needs, infrastructure, and material and power supply. At the same time, according to the present situation of the development of needle-cloth industry and oil-quenched steel wire and the actual situation of Jinluankechuang Company, the conclusion and suggestion of implementing this project are given. This article has carried on the detailed analysis to the project domestic and foreign market environment, the profession environment, has carried on the more concrete analysis and the design to the project preparation and the implementation, through the analysis, It is considered that the project of oil quenched steel wire in Jinlun Kechuang Company accords with the macro policy of adjusting the industrial structure of the textile industry and the requirements of the development of the industry, the market prospect of the project products is broad, and the resource conditions of the company are relatively mature. The technical level of the project is more advanced, after operation will bring good economic and social benefits. Therefore, the implementation of oil quenching steel wire project is feasible and necessary.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.81;TS103.82

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