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蘇州工業(yè)園區(qū)C跨國公司新產(chǎn)品導入項目管理研究

發(fā)布時間:2018-03-22 13:30

  本文選題:電子制造服務(wù)業(yè) 切入點:(EMS)項目管理 出處:《昆明理工大學》2014年碩士論文 論文類型:學位論文


【摘要】:全球經(jīng)濟飛速發(fā)展,發(fā)達國家通過其跨國公司生產(chǎn)體系的縱向分離,將重心集中在產(chǎn)品的研發(fā)、設(shè)計和營銷等高附加值環(huán)節(jié),與此同時將生產(chǎn)制造等低附加值環(huán)節(jié)轉(zhuǎn)移到發(fā)展中國家,從而形成了某一產(chǎn)品不同工序或環(huán)節(jié)在空間上分布在不同國家或地區(qū)的格局,在人類追求工業(yè)化和現(xiàn)代化的長期過程中,工業(yè)特別是制造業(yè)一直是國民經(jīng)濟的支柱產(chǎn)業(yè)。以高新技術(shù)為特征的電子制造服務(wù)業(yè)是制造業(yè)的代表,制造產(chǎn)業(yè)鏈也越來越依賴于電子制造服務(wù)業(yè)(EMS)。在大多數(shù)國家,技術(shù)創(chuàng)新主要發(fā)生在工業(yè)和制造業(yè);在主要發(fā)達國家,其作為強國的標志之一就是擁有世界一流的電子制造服務(wù)業(yè)(EMS)。從20世紀90年代開始,中國電子制造業(yè)依賴在規(guī)模和成本上的優(yōu)勢,通過承接全球價值鏈中的勞動密集型環(huán)節(jié)產(chǎn)業(yè),參與全球產(chǎn)業(yè)分工的程度不斷加深,迅速成為全球的制造業(yè)大國。近年來,中國制造業(yè)保持持續(xù)快速增長,增加值年均增長率為12.3%,但是,在目前經(jīng)濟全球化形勢下,中國經(jīng)濟發(fā)展不僅受到國內(nèi)因素如資源、災害、人口等的影響,而且受到世界經(jīng)濟波動和國際金融動蕩的沖擊。應(yīng)對如此劇烈而廣泛的影響與挑戰(zhàn),臨時刺激措施無法奏效,長期的決策應(yīng)該是提高電子制造業(yè)的競爭力,增強綜合國力。 本文新產(chǎn)品導入項目管理的研究是在上述大背影下,以提高電子制造企業(yè)的競爭力為最終目標,通過學習國外先進的現(xiàn)代管理方法-項目管理聯(lián)系實際,為國內(nèi)制造企業(yè)新產(chǎn)品項目管理提供解決方案。本文以蘇州工業(yè)園區(qū)C跨國公司為研究對象,分五個部分闡述,第一部分緒論,分析了電子服務(wù)制造業(yè)EMS宏觀背景,新產(chǎn)品導入項目管理研究背景,研究意義,對國內(nèi)外發(fā)展狀況進行了綜述和評價,進而提出了本文的邏輯框架和結(jié)構(gòu)內(nèi)容。第二部分,相關(guān)概念和理論簡述。分別闡述了項目管理和新產(chǎn)品導入這兩大知識體系,其中項目管理知識體系主要討論了項目的生命周期,項目管理特性,運用性,優(yōu)缺點和內(nèi)容。新產(chǎn)品導入知識體系主要討論了新產(chǎn)品的界定,特點,新產(chǎn)品導入項目管理模式,過程,組織結(jié)構(gòu)和關(guān)鍵原則。第三部分,具體分析C公司新產(chǎn)品導入項目管理的流程即項目的啟動,計劃,實施運行,控制和收尾,研究了新產(chǎn)品導入項目管理工程中的關(guān)鍵因素(進度管理,質(zhì)量管理,成本管理,溝通管理。第四部分主要研究C公司目前新產(chǎn)品導入項目管理關(guān)鍵因素存在的問題和對策(進度管理,成本管理和溝通管理),第五部分研究結(jié)論和進一步建議。
[Abstract]:With the rapid development of the global economy, developed countries, through the vertical separation of their multinational companies' production systems, focus on the high value-added links of product development, design and marketing. At the same time, low value-added links, such as production and manufacturing, are transferred to developing countries, thus forming a pattern in which different processes or links of a product are distributed in different countries or regions. In the long process of human pursuit of industrialization and modernization, industry, especially manufacturing industry, has always been the pillar industry of the national economy, and the electronic manufacturing service industry, characterized by high and new technology, is the representative of manufacturing industry. Manufacturing chains are also increasingly dependent on electronic manufacturing services. In most countries, technological innovation takes place mainly in industry and manufacturing; in major developed countries, One of its hallmarks as a powerful nation is the world class electronic manufacturing service industry. Since the 1990s, China's electronics manufacturing industry has relied on its advantages in scale and cost. By accepting the labor-intensive industries in the global value chain and increasing the degree of participation in the global industrial division of labor, China has rapidly become a manufacturing power in the world. In recent years, China's manufacturing industry has maintained a sustained and rapid growth. The annual growth rate of added value is 12.3%. However, under the current situation of economic globalization, China's economic development is not only affected by domestic factors such as resources, disasters, population, etc. And the impact of the world economic fluctuations and international financial turmoil. To deal with such a violent and widespread impact and challenge, temporary stimulus measures can not work, the long-term decision should be to improve the competitiveness of the electronic manufacturing industry and enhance the overall national strength. In this paper, the research of new product introduction project management is to improve the competitiveness of electronic manufacturing enterprises as the ultimate goal, through the study of foreign advanced modern management method-project management to connect with the reality, under the background of the above mentioned large background, the final goal of this paper is to improve the competitiveness of electronic manufacturing enterprises. This paper takes C multinational corporation in Suzhou Industrial Park as the research object, it is described in five parts. The first part is introduction, and analyzes the macro background of EMS in electronic service manufacturing industry. The research background and significance of new product introduction project management are summarized and evaluated, and the logical framework and structure of this paper are put forward. This paper expounds the two knowledge systems of project management and new product introduction, in which the project management knowledge system mainly discusses the life cycle of the project, the characteristics of the project management, the applicability of the project management system, The definition, characteristics, mode, process, organization structure and key principles of new product introduction are discussed. This paper analyzes the process of project management of new product introduction in C Company, that is, starting, planning, implementing, controlling and ending of the project, and studies the key factors (schedule management, quality management, cost management) in the project management of new product introduction. The fourth part mainly studies the problems and countermeasures (schedule management, cost management and communication management) existing in the key factors of C Company's current project management of new product introduction, and the fifth part of the research conclusions and further suggestions.
【學位授予單位】:昆明理工大學
【學位級別】:碩士
【學位授予年份】:2014
【分類號】:F426.63;F276.7;F273.2

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