本文關(guān)鍵詞： 蜂業(yè)項(xiàng)目 生態(tài)養(yǎng)蜂 蜂產(chǎn)品 風(fēng)險(xiǎn)分析 商業(yè)計(jì)劃　出處：《蘭州大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：悠久的養(yǎng)蜂傳統(tǒng)及傳統(tǒng)蜂產(chǎn)品在我國(guó)養(yǎng)殖業(yè)歷史長(zhǎng)河中積累并沉淀了深厚的經(jīng)驗(yàn)和優(yōu)勢(shì),但隨著市場(chǎng)經(jīng)濟(jì)的不斷發(fā)展、我國(guó)工業(yè)化信息化城鎮(zhèn)化的發(fā)展、人民群眾日益追求健康安全的精神理念的變化,傳統(tǒng)養(yǎng)蜂的方式和生產(chǎn)的蜂產(chǎn)品已不能滿足相應(yīng)社會(huì)發(fā)展的需要。解決這一需要就必須以科學(xué)發(fā)展的態(tài)度、遵循自然發(fā)展規(guī)律來(lái)發(fā)展蜂產(chǎn)業(yè),既保證養(yǎng)蜂對(duì)保持自然界生態(tài)物種的多樣性、提高人們需求的農(nóng)作物與經(jīng)濟(jì)作物的產(chǎn)量、改善人類生存的自然環(huán)境,又要保證發(fā)展我國(guó)落后山區(qū)經(jīng)濟(jì)、為社會(huì)提供優(yōu)質(zhì)安全的蜂食品產(chǎn)品、不斷提高人民的健康生活水平,實(shí)現(xiàn)社會(huì)效益與經(jīng)濟(jì)效益共同良性發(fā)展,保護(hù)大自然環(huán)境和提供從田園到餐桌的全過(guò)程全產(chǎn)業(yè)鏈蜂產(chǎn)品安全,將有著極其重要的現(xiàn)實(shí)意義和長(zhǎng)遠(yuǎn)意義。 蜂業(yè)商業(yè)計(jì)劃項(xiàng)目中的養(yǎng)蜂業(yè)屬于節(jié)能型環(huán)保型產(chǎn)業(yè)項(xiàng)目,能有效提高農(nóng)作物與經(jīng)濟(jì)作物產(chǎn)量,是我國(guó)農(nóng)業(yè)現(xiàn)代化可持續(xù)發(fā)展的重要保證,是現(xiàn)代生態(tài)農(nóng)業(yè)的重要組成部分,在國(guó)民經(jīng)濟(jì)和社會(huì)發(fā)展過(guò)程中起著獨(dú)特的作用,是一項(xiàng)利國(guó)惠民的事業(yè)。蜂業(yè)商業(yè)計(jì)劃項(xiàng)目中的蜂產(chǎn)品加工是提升傳統(tǒng)粗放型加工模式,并向提升蜂產(chǎn)品深加工方式轉(zhuǎn)變,提高產(chǎn)品附加值,提供更優(yōu)質(zhì)更豐富安全的蜂產(chǎn)品。目前廣東省地區(qū)經(jīng)濟(jì)發(fā)展不平衡,在粵東北山區(qū)農(nóng)村,經(jīng)濟(jì)發(fā)展相對(duì)落后,但山區(qū)擁有著天然豐富的蜜源植物環(huán)境優(yōu)勢(shì),植物花期長(zhǎng),當(dāng)?shù)剞r(nóng)戶有著傳統(tǒng)的養(yǎng)蜂歷史,對(duì)發(fā)展蜂業(yè)項(xiàng)目有著得天獨(dú)厚的條件,農(nóng)戶可以利用本地或周圍山區(qū)蜜源植物資源發(fā)展生態(tài)養(yǎng)蜂業(yè)脫貧致富,有著重要的指導(dǎo)和帶動(dòng)意義。 基于以上背景,田園公司商業(yè)計(jì)劃項(xiàng)目,在對(duì)相關(guān)理論進(jìn)行梳理的基礎(chǔ)上逐步發(fā)展而成。首先,本文用戰(zhàn)略管理理論分析了此項(xiàng)目的背景意義與戰(zhàn)略定位；其次,用價(jià)值鏈理論對(duì)戰(zhàn)略相關(guān)的增值活動(dòng)進(jìn)行逐項(xiàng)分析：產(chǎn)品、市場(chǎng)營(yíng)銷、采購(gòu)、基礎(chǔ)設(shè)施建設(shè)、組織與人力資源、投資與財(cái)務(wù)活動(dòng)等,并從成本管理理論和會(huì)計(jì)理論的角度對(duì)項(xiàng)目的可行性與可實(shí)施性進(jìn)行分析研究。項(xiàng)目的風(fēng)險(xiǎn)因素也是一個(gè)需要考慮的重要因素,結(jié)合項(xiàng)目本身的特點(diǎn)與行業(yè)發(fā)展的趨勢(shì),以風(fēng)險(xiǎn)管理理論為基礎(chǔ),運(yùn)用SWOT方法,對(duì)項(xiàng)目可能存在的內(nèi)外在風(fēng)險(xiǎn)因素及相應(yīng)的風(fēng)險(xiǎn)防范進(jìn)行了闡述。最后在分析的基礎(chǔ)上,對(duì)項(xiàng)目的實(shí)施計(jì)劃進(jìn)度進(jìn)行了規(guī)劃和布置。 該項(xiàng)目的核心是以“公司+基地+農(nóng)戶+產(chǎn)品加工”的合作發(fā)展模式,建立標(biāo)準(zhǔn)生態(tài)無(wú)公害蜂業(yè)養(yǎng)殖場(chǎng)為基地,發(fā)展蜂業(yè)養(yǎng)殖,用傳統(tǒng)與現(xiàn)代方法相結(jié)合生產(chǎn)安全綠色蜂產(chǎn)品,利用現(xiàn)代先進(jìn)工藝和生物技術(shù),以先進(jìn)管理理念和營(yíng)銷模式,對(duì)蜜蜂的直接產(chǎn)品進(jìn)行利用和深加工。田園蜂業(yè)商業(yè)計(jì)劃項(xiàng)目的目標(biāo)是打造粵東北地區(qū)天然生態(tài)、綠色友好、優(yōu)質(zhì)安全的中華蜂產(chǎn)品養(yǎng)殖加工基地,不斷創(chuàng)新“公司+農(nóng)戶”的發(fā)展模式,帶動(dòng)周邊農(nóng)民共同致富,實(shí)現(xiàn)社會(huì)效益與經(jīng)濟(jì)效益共同良性友好發(fā)展。
[Abstract]:A long tradition of beekeeping and traditional bee breeding in China in the long history of accumulation and precipitation of profound experience and advantages, but with the continuous development of market economy, the development of industrialization and informationization of our country's urbanization, changes in people's daily pursuit of health and safety of the spirit of the concept, the traditional beekeeping style and production of bee products have been can not meet the needs of social development. The corresponding solution to this need must regard scientific development attitude, follow the natural law of development to the development of bee industry, not only guarantee to maintain the diversity of the natural ecological bee species, raising crops and economic crops, people demand the production, improve the human survival of the natural environment, but also to ensure the development of our country the backward economy in mountainous areas, to provide quality safety for social bee food products, and constantly improve people's health level, to achieve social and economic benefits were With the healthy development, protecting the natural environment and providing the whole process from the garden to the table, the whole industry chain bee product safety will have extremely important practical significance and long-term significance.
Business plan project in apiculture apiculture belonging to the energy-saving environmental protection industry project, can effectively improve the crop and economic crop production, is an important guarantee for the sustainable development of China's agricultural modernization, is an important part of modern ecological agriculture, plays a unique role in the national economic and social development process, is a country Huimin cause. Bee products processing business plan apiculture project is to enhance the traditional extensive processing mode, and to enhance the transformation of deep processing way of bee products, increase the added value of products, to provide better and more abundant bee products safety. The economic development area of Guangdong province is not balanced, the rural economic development in Northeast Guangdong, relative backward, but the mountain has rich natural environmental advantages of nectar plants, flowering long, local farmers have traditional beekeeping history, with the development of apiculture project is richly endowed by nature The conditions, farmers can use the local or the mountains surrounding the nectar plants develop ecological beekeeping in poverty, has an important guiding and leading significance.
Based on the above background, the pastoral company business plan project, gradually evolved based on a review of related theories. First, this paper analyzes the background and significance of strategic positioning of this project with strategic management theory; secondly, using the value chain theory of strategy related value-added activities analysis: product, marketing, procurement, infrastructure construction, organization and human resources, investment and financial activities, and from the cost management theory and accounting theory of the feasibility of the project and the implementation of the project were analyzed. The risk factor is an important factor to consider, combining with the characteristics of the industry development trend of the project itself, to the basis of risk management theory, using the SWOT method, and there may be on the project in the risk factors and the corresponding risk prevention are expounded. Finally, on the basis of the analysis of item Objective implementation plan progress is planned and arranged.
The core of this project is to "company + base + farmers + products processing" model of development cooperation, to establish the standard of ecological pollution-free bee farms as the base, the development of bee breeding, combined with the production safety of green bee products using traditional and modern methods, the use of modern advanced technology and bio technology, with advanced management concept and marketing by using the model, and deep processing of products directly. The bee apiculture business plan project pastoral's goal is to create the natural ecology, northeast Guangdong green friendly, Chinese bee products breeding and processing base of quality safety, the development mode of innovation, "company + farmers" surrounding farmers and common prosperity, to achieve economic and social benefit benefit of common benign development of friendly.

【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F326.3;F275

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