【摘要】：隨著監(jiān)管政策不斷放寬,我國期貨行業(yè)的創(chuàng)新與整合逐步加速,期貨公司正面臨重大的發(fā)展機(jī)遇與行業(yè)挑戰(zhàn)。2013年,長江期貨主動(dòng)適應(yīng)行業(yè)形勢的變化,成功收購湘財(cái)祈年期貨公司。收購后,公司營業(yè)網(wǎng)點(diǎn)大幅增加,市場布局更趨合理,業(yè)務(wù)基礎(chǔ)得到明顯提升。在這一階段,全面分析企業(yè)外部環(huán)境和內(nèi)部資源能力,預(yù)判未來數(shù)年行業(yè)與公司的發(fā)展?jié)摿?對(duì)長江期貨的未來發(fā)展戰(zhàn)略進(jìn)行系統(tǒng)性規(guī)劃,以在激烈的市場競爭中取得競爭優(yōu)勢是本文的研究目的所在,也是加快并購整合,實(shí)現(xiàn)公司可持續(xù)健康發(fā)展的客觀需要。本文共分為五個(gè)部分。第一部分為緒論,介紹公司的基本情況,提出研究思路、研究方法和框架；第二部分為企業(yè)外部環(huán)境分析,包括宏觀環(huán)境分析、行業(yè)環(huán)境與客戶需求分析,通過“五力”模型對(duì)行業(yè)競爭結(jié)構(gòu)進(jìn)行全面闡述；第三部分對(duì)企業(yè)發(fā)展資源能力進(jìn)行分析,較深入地剖析了企業(yè)的業(yè)務(wù)基礎(chǔ)、資源和能力；第四部分運(yùn)用SWOT分析法,對(duì)公司的相對(duì)優(yōu)劣勢、市場機(jī)會(huì)與威脅進(jìn)行研究,并使用定量模型對(duì)公司未來五年的業(yè)務(wù)潛力進(jìn)行預(yù)測,在此基礎(chǔ)上,提出長江期貨的發(fā)展目標(biāo),確定繼續(xù)執(zhí)行增長型發(fā)展戰(zhàn)略,提出直銷、IB、創(chuàng)新業(yè)務(wù)“三位一體”的業(yè)務(wù)競爭策略,并對(duì)戰(zhàn)略實(shí)際進(jìn)行了三個(gè)階段的劃分；第五部分重點(diǎn)對(duì)實(shí)施發(fā)展戰(zhàn)略的支撐體系進(jìn)行研究,對(duì)長江期貨的戰(zhàn)略實(shí)施提出支持建議,主要包括營銷服務(wù)體系、營運(yùn)體系和人才體系建設(shè)方面的具體要求。筆者撰寫本文主要是為長江期貨有限公司發(fā)展戰(zhàn)略的制定提供力所能及的幫助,同時(shí)也希望為其它券商背景期貨公司提供有益的參考與啟示。
[Abstract]:With the continuous relaxation of regulatory policies and the acceleration of innovation and integration in China's futures industry, futures companies are facing major development opportunities and industry challenges. In 2013, Yangtze Futures actively adapted to the changing situation in the industry. Successful acquisition of Xiangcai Qiannian Futures Company. After the acquisition, the company's business outlets increased significantly, the market layout more reasonable, business basis has been significantly improved. At this stage, we comprehensively analyze the external environment and internal resource capacity of enterprises, predict the development potential of industries and companies in the next few years, and systematically plan the future development strategy of the Yangtze River Futures. The purpose of this paper is to obtain competitive advantage in the fierce market competition. It is also the objective need of speeding up the merger and acquisition integration and realizing the sustainable and healthy development of the company. This paper is divided into five parts. The first part is the introduction, introduces the basic situation of the company, puts forward the research ideas, research methods and framework; the second part is the external environment analysis of enterprises, including macro-environment analysis, industry environment and customer needs analysis. Through the "five forces" model to explain the competition structure of the industry; the third part of the enterprise development resource capacity analysis, more in-depth analysis of the business basis, resources and capabilities of the enterprise; the fourth part of the use of SWOT analysis, The relative advantages and disadvantages, market opportunities and threats of the company are studied, and the business potential of the company in the next five years is forecasted by using quantitative model. On the basis of this, the development goal of Yangtze River futures is put forward. It is determined to continue to carry out the growth development strategy, to put forward the business competition strategy of direct marketing and innovation business "trinity", and to divide the strategy into three stages. The fifth part focuses on the research on the supporting system of the implementation of the development strategy. Some suggestions are put forward to support the strategy implementation of Yangtze River Futures, including the specific requirements of marketing service system, operation system and talent system construction. I write this article mainly for the Yangtze River Futures Co., Ltd. to provide the development strategy of the establishment of help, but also for other securities companies background futures companies to provide useful reference and inspiration.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F832.39;F272

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本文編號(hào)：2173351