本文選題：中國(guó)商業(yè)銀行 + 企業(yè)文化　； 參考：《云南財(cái)經(jīng)大學(xué)》2013年碩士論文

【摘要】：企業(yè)文化在組織中的作用已經(jīng)被廣泛認(rèn)同，不同領(lǐng)域的企業(yè)都試圖通過(guò)塑造優(yōu)秀的企業(yè)文化來(lái)完成和實(shí)現(xiàn)戰(zhàn)略目標(biāo)。如何塑造良好的企業(yè)文化，最基本的工作是通過(guò)進(jìn)行企業(yè)文化的測(cè)度進(jìn)而了解本企業(yè)的文化。中國(guó)商業(yè)銀行在歷史不斷變遷改革中，企業(yè)文化起到不可替代的作用，其構(gòu)成了中國(guó)商業(yè)銀行核心競(jìng)爭(zhēng)力的關(guān)鍵要素。 企業(yè)文化的柔性與難以明確量化決定了文化建設(shè)是個(gè)動(dòng)態(tài)、復(fù)雜的過(guò)程，在中國(guó)商業(yè)銀行進(jìn)行企業(yè)文化建設(shè)管理過(guò)程中，應(yīng)該先對(duì)現(xiàn)有企業(yè)文化進(jìn)行定期測(cè)量、診斷和評(píng)價(jià)，進(jìn)而便于更準(zhǔn)確了解本企業(yè)的文化現(xiàn)狀并掌握構(gòu)成企業(yè)文化的要素對(duì)業(yè)績(jī)的影響。通過(guò)對(duì)本企業(yè)文化現(xiàn)狀的了解分析比較出與全行業(yè)的差異，為企業(yè)文化的創(chuàng)新、變革提供發(fā)展方向。 本文對(duì)中國(guó)商業(yè)銀行企業(yè)文化進(jìn)行研究，先是從兩個(gè)方面對(duì)文獻(xiàn)進(jìn)行梳理，一方面是國(guó)內(nèi)外企業(yè)文化測(cè)量理論文獻(xiàn)，另一方面是我國(guó)商業(yè)銀行不同時(shí)期所特有的企業(yè)文化特征，在此基礎(chǔ)上進(jìn)行文化測(cè)量模型的設(shè)計(jì)和驗(yàn)證。然后在理論研究的基礎(chǔ)上，，對(duì)構(gòu)成中國(guó)商業(yè)銀行企業(yè)文化的主要要素與經(jīng)營(yíng)業(yè)績(jī)的關(guān)系進(jìn)行文化測(cè)量的實(shí)證研究。在實(shí)證研究的過(guò)程中，首先對(duì)中國(guó)商業(yè)銀行的企業(yè)文化特點(diǎn)進(jìn)行了分析，并在此基礎(chǔ)上結(jié)合沙因(Schein)教授對(duì)企業(yè)文化進(jìn)行的定性研究方法，對(duì)丹尼森(Denison)OCQ量表進(jìn)行了調(diào)整修正，最后提取出中國(guó)商業(yè)銀行企業(yè)文化的八個(gè)因子，形成了中國(guó)商業(yè)銀行企業(yè)文化的測(cè)量模型，并設(shè)計(jì)了相關(guān)量表。其次，進(jìn)行數(shù)據(jù)收集并對(duì)量表中收集回的數(shù)據(jù)進(jìn)行描述性分析、因子分析及相關(guān)性分析，通過(guò)以上分析來(lái)揭示文化因子之間的內(nèi)在聯(lián)系。接下來(lái)利用回歸分析得出八個(gè)因子對(duì)經(jīng)營(yíng)業(yè)績(jī)指標(biāo)的線性函數(shù)，也就是構(gòu)成企業(yè)文化的要素與經(jīng)營(yíng)業(yè)績(jī)指標(biāo)之間的關(guān)系。最后，在深入分析總結(jié)了中國(guó)銀行昆明分行最近幾年的企業(yè)文化測(cè)量與企業(yè)文化建設(shè)實(shí)際的基礎(chǔ)上，探討中國(guó)商業(yè)銀行企業(yè)文化建設(shè)的路徑。企業(yè)文化的測(cè)量，最主要的工作是按本企業(yè)文化內(nèi)容建立起用于測(cè)量企業(yè)文化各個(gè)要素發(fā)展現(xiàn)狀和認(rèn)同程度的一套完善評(píng)價(jià)指標(biāo)體系，以此對(duì)企業(yè)文化現(xiàn)狀進(jìn)行綜合系統(tǒng)評(píng)估并取得量化結(jié)果。使銀行更清晰的把握企業(yè)文化發(fā)展情況和對(duì)本企業(yè)文化有更明確的定位，這為銀行下一步的文化建設(shè)改善方案提供了參考依據(jù)。
[Abstract]:The role of corporate culture in the organization has been widely recognized. Enterprises in different fields are trying to achieve strategic goals by shaping excellent corporate culture. How to shape a good corporate culture, the most basic work is to understand the corporate culture through the measurement of corporate culture. The corporate culture plays an irreplaceable role in the reform of the history of Chinese commercial banks, which constitutes the key elements of the core competitiveness of Chinese commercial banks. The flexibility and difficulty of enterprise culture determine that cultural construction is a dynamic and complex process. In the process of enterprise culture construction management in Chinese commercial banks, the existing corporate culture should be regularly measured, diagnosed and evaluated. Thus, it is convenient to understand the cultural status of the enterprise more accurately and to grasp the influence of the elements of the corporate culture on the performance. Through the understanding and analysis of the present situation of the enterprise culture, the differences between the enterprise culture and the whole industry are compared, which provides the development direction for the innovation and reform of the enterprise culture. In this paper, the corporate culture of Chinese commercial banks is studied. Firstly, the literature is combed from two aspects. On the one hand, it is the theoretical literature of corporate culture measurement at home and abroad, on the other hand, it is the unique corporate culture characteristics of Chinese commercial banks in different periods. On this basis, the design and verification of the cultural measurement model are carried out. Then, on the basis of theoretical research, the paper makes an empirical study on the relationship between the main elements of corporate culture and business performance of Chinese commercial banks. In the process of empirical research, firstly, the characteristics of corporate culture of Chinese commercial banks are analyzed, and on this basis, combining with the qualitative research method of Professor Shain Schein, the author adjusts and modifies Denisonn OCQ scale. Finally, eight factors of corporate culture of Chinese commercial banks are extracted, and the measurement model of corporate culture of commercial banks of China is formed, and the relevant scales are designed. Secondly, the data collected from the scale are analyzed by descriptive analysis, factor analysis and correlation analysis to reveal the internal relationship between cultural factors. Then the linear function of the eight factors to the operating performance index is obtained by regression analysis, that is, the relationship between the elements that constitute the enterprise culture and the operating performance index. Finally, on the basis of in-depth analysis and summary of the corporate culture measurement and corporate culture construction of Kunming Branch of Bank of China in recent years, this paper probes into the path of corporate culture construction in commercial banks of China. In the measurement of enterprise culture, the most important work is to establish a set of perfect evaluation index system to measure the development status and the degree of identity of every element of enterprise culture according to the content of the enterprise culture. In this way, a comprehensive and systematic evaluation of the status of corporate culture is carried out and quantitative results are obtained. So that the bank can clearly grasp the development of corporate culture and have a clearer positioning of the corporate culture, which provides a reference for the next cultural construction and improvement plan of the bank.
【學(xué)位授予單位】：云南財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F832.33;F270

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