本文選題：快速消費品　切入點：中小企業(yè)融資　出處：《華南理工大學(xué)》2013年碩士論文

【摘要】：經(jīng)銷商是箭牌中國市場分銷渠道構(gòu)成的主體，對箭牌中國的業(yè)務(wù)發(fā)展意義重要。全國約800位經(jīng)銷商為箭牌中國貢獻(xiàn)了93%的生意額，并協(xié)助箭牌產(chǎn)品分銷到了超過1200萬家的零售終端。為配合今后箭牌生意的迅猛發(fā)展，經(jīng)銷商要在資金、產(chǎn)品組合、人員組織、倉儲物流、信息系統(tǒng)等方面都要全方位做好準(zhǔn)備。 為致力于幫助有志于與箭牌長期發(fā)展的經(jīng)銷商的提升，箭牌實施了合作性雙贏（Win-Win）項目，把經(jīng)銷商管理項目化。運用項目化管理，結(jié)合現(xiàn)代經(jīng)銷商管理的方式為經(jīng)銷商節(jié)約成本，解決了經(jīng)銷商資金困難的一部分問題，使其有更多資金及人力專注于幫助箭牌開拓空白市場，完善分銷網(wǎng)絡(luò)及贏取更加廣泛的市場份額。 但是，由于涉及到經(jīng)銷商數(shù)量較多，無法形成規(guī)模效應(yīng)，因此該項目的最大的不足之處在于無法從根本上解決經(jīng)銷商融資難的問題。而經(jīng)銷商多被認(rèn)為沒有信用評級，內(nèi)部治理結(jié)構(gòu)不完善，財務(wù)會計制度也不健全等信息不對稱因素，導(dǎo)致了逆向選擇和道德風(fēng)險，銀行將大部分的信貸資源投向大型企業(yè)，經(jīng)銷商類型的中小企業(yè)一直面臨著融資困難的處境。而箭牌中國作為銀行青睞的大型企業(yè)，融資十分方便快捷。 論文從箭牌中國與經(jīng)銷商的實際銷售模式出發(fā)，結(jié)合雙贏項目，在經(jīng)過可行性分析后為經(jīng)銷商解決資金困難提供供應(yīng)鏈金融的融資模式方案。論文討論了供應(yīng)鏈金融的三種融資模式：預(yù)付類未來貨權(quán)融資模式、應(yīng)收類應(yīng)收賬款融資模式和存貨類融通倉融資模式。在這三種模式中結(jié)合箭牌中國與經(jīng)銷商的銷售模式，在預(yù)付類融資模式中選取了適合雙方的融資模式廠商銀融資模式，并且進(jìn)行現(xiàn)有模式和融資模式風(fēng)險對比，取得的經(jīng)濟效益對比以及融資模式下同行業(yè)間的對比。最后，，設(shè)定了廠商銀融資模式的風(fēng)險控制體系，為箭牌中國能更快更有效的發(fā)現(xiàn)及處理可能出現(xiàn)的風(fēng)險提供了保障體系。
[Abstract]:Distributor is the main body of distribution channel in Wrigley China market, which is important to the business development of Wrigley China.About 800 dealers account for 93% of Wrigley's business in China and assist Wrigley in distributing more than 12 million retail terminals.In order to cooperate with the rapid development of Wrigley business in the future, dealers should be prepared in all aspects, such as fund, product combination, personnel organization, warehousing and logistics, information system, etc.In order to help the distributors who are willing to develop with Wrigley for a long time, Wrigley has implemented the Win-win project, which makes the dealer management project.Using project management, combining with modern dealer management to save costs for dealers, solve some of the difficult problems of dealer funds, so that they have more funds and manpower to help Wrigley to open up the blank market.Improve the distribution network and win a wider market share.However, due to the large number of dealers involved, it can not form a scale effect, so the biggest disadvantage of the project is that it can not fundamentally solve the financing problem of dealers.However, most dealers are considered to have no credit rating, imperfect internal governance structure, imperfect financial and accounting system, and other information asymmetry factors, which lead to adverse selection and moral hazard. Banks invest most of their credit resources in large enterprises.Dealer type of small and medium-sized enterprises have been facing financing difficulties.And Wrigley China as a large-scale enterprise favored by banks, financing is very convenient and fast.Starting from the actual sales model between Wrigley China and dealers and combining the win-win project, this paper provides the financing model scheme of supply chain finance for dealers to solve their financial difficulties after feasibility analysis.This paper discusses three financing modes of supply chain finance: prepaid future right financing model, receivable account receivable financing model and inventory financing model.In these three models, combined with the sales model of Wrigley China and the dealer, the paper selects the financing mode of silver which is suitable for both sides in the prepaid financing mode, and compares the risk between the existing model and the financing mode.The comparison of economic benefits obtained and the comparison of the same industry under the financing mode.Finally, the paper sets up the risk control system of the bank financing model, which provides a guarantee system for Wrigley China to find and deal with the possible risks more quickly and effectively.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F832.4;F724.1

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