本文關(guān)鍵詞：J銀行北京市分行國(guó)際業(yè)務(wù)競(jìng)爭(zhēng)戰(zhàn)略研究　出處：《首都經(jīng)濟(jì)貿(mào)易大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

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【摘要】：商業(yè)銀行國(guó)際業(yè)務(wù)效益是衡量商業(yè)銀行國(guó)際化發(fā)展水平的重要標(biāo)志之一。我國(guó)商業(yè)銀行國(guó)際業(yè)務(wù)發(fā)展與世界經(jīng)濟(jì)形勢(shì)變化密切相關(guān),國(guó)內(nèi)金融業(yè)由于受到國(guó)際經(jīng)濟(jì)衰退的沖擊,國(guó)內(nèi)商業(yè)銀行國(guó)際業(yè)務(wù)量大幅下降,J銀行北京市分行國(guó)際業(yè)務(wù)面對(duì)著來(lái)自于外資銀行和國(guó)內(nèi)商業(yè)銀行的激烈競(jìng)爭(zhēng)。如何適應(yīng)形勢(shì)的變化,在競(jìng)爭(zhēng)中求發(fā)展,作者利用調(diào)研掌握的部分主要銀行的準(zhǔn)確資料作為研究數(shù)據(jù),運(yùn)用波特五力分析模型、SWOT分析等戰(zhàn)略管理和相關(guān)商業(yè)銀行經(jīng)營(yíng)管理理論,深入探討了國(guó)外商業(yè)銀行國(guó)際化競(jìng)爭(zhēng)和國(guó)內(nèi)商業(yè)銀行國(guó)際業(yè)務(wù)競(jìng)爭(zhēng)的現(xiàn)狀與特點(diǎn),分析了J銀行北京市分行面臨的國(guó)際國(guó)內(nèi)經(jīng)濟(jì)形勢(shì),在國(guó)際業(yè)務(wù)中的競(jìng)爭(zhēng)態(tài)勢(shì)和三種主要競(jìng)爭(zhēng)形式的特點(diǎn),明確了在競(jìng)爭(zhēng)中自身的優(yōu)、劣勢(shì),以及在市場(chǎng)競(jìng)爭(zhēng)中的定位和贏得競(jìng)爭(zhēng)的關(guān)鍵問(wèn)題,提出了J銀行北京市分行國(guó)際業(yè)務(wù)競(jìng)爭(zhēng)戰(zhàn)略的構(gòu)想、競(jìng)爭(zhēng)戰(zhàn)略的總體思路、目標(biāo)和發(fā)展方向,結(jié)合實(shí)例論述了構(gòu)成國(guó)際業(yè)務(wù)競(jìng)爭(zhēng)戰(zhàn)略五個(gè)組成部分中的關(guān)鍵要素和優(yōu)化策略等新的觀點(diǎn),提出的總體目標(biāo)三步走戰(zhàn)略以及建立規(guī)劃與決策智能分析系統(tǒng)、推進(jìn)銀行新型鏈?zhǔn)铰?lián)動(dòng)營(yíng)銷、加快組織和業(yè)務(wù)流程再造(成立單證中心)、實(shí)行基于內(nèi)部收益轉(zhuǎn)移計(jì)價(jià)的業(yè)績(jī)考核模式以及加快金融資源全球網(wǎng)絡(luò)建設(shè)等設(shè)想,構(gòu)成了J銀行北京市分行國(guó)際業(yè)務(wù)“要素優(yōu)化戰(zhàn)略”,為J銀行北京市分行國(guó)際業(yè)務(wù)競(jìng)爭(zhēng)總體戰(zhàn)略的制定和實(shí)施,提供了較有力的支撐。為保證競(jìng)爭(zhēng)戰(zhàn)略的順利實(shí)現(xiàn),提出了充分發(fā)揮“要素優(yōu)化戰(zhàn)略”的頂推作用、緊緊抓住客戶資源這一生存之本、把握與外資銀行合作的機(jī)遇、優(yōu)化人才隊(duì)伍、重視軟環(huán)境建設(shè)、健全競(jìng)爭(zhēng)戰(zhàn)略適度調(diào)整機(jī)制等近遠(yuǎn)期策略。展望了通過(guò)出臺(tái)國(guó)際業(yè)務(wù)重點(diǎn)產(chǎn)品定位研發(fā)指南,制定國(guó)際業(yè)務(wù)風(fēng)險(xiǎn)控制政策,以及產(chǎn)品品牌增值業(yè)務(wù)創(chuàng)新辦法等,進(jìn)一步深化國(guó)際業(yè)務(wù)競(jìng)爭(zhēng)戰(zhàn)略研究的發(fā)展前景。
[Abstract]:The benefit of international business of commercial banks is one of the important symbols to measure the level of international development of commercial banks. The development of international business of commercial banks in China is closely related to the changes of the world economic situation. Due to the impact of the international economic recession, the international business volume of domestic commercial banks has dropped sharply. The international business of Bank J Beijing Branch is facing fierce competition from foreign banks and domestic commercial banks. How to adapt to the changes of the situation and seek development in the competition. The author uses the accurate data of some major banks as the research data, and uses the Porter's five-force analysis model to analyze the strategic management and the relevant commercial bank management theory. This paper probes into the current situation and characteristics of the international competition of foreign commercial banks and the international business competition of domestic commercial banks, and analyzes the international and domestic economic situation that J Bank Beijing Branch is facing. The competitive situation in the international business and the characteristics of the three main forms of competition clarify the advantages and disadvantages in the competition as well as the key issues of positioning and winning the competition in the market competition. This paper puts forward the conception of international business competition strategy of J Bank Beijing Branch, the overall idea, goal and development direction of competition strategy. Combined with an example, this paper discusses the key elements and optimization strategies of the five components of the international business competition strategy, and puts forward the overall goal three-step strategy and the establishment of an intelligent analysis system for planning and decision-making. Promote the new chain marketing of banks, accelerate the organization and business process reengineering (set up document center, implement the performance appraisal model based on internal income transfer valuation, and accelerate the construction of global network of financial resources, etc. It constitutes the "factor optimization strategy" for the international business of J Bank Beijing Branch, which is the formulation and implementation of the overall strategy for the international business competition of J Bank Beijing Branch. In order to ensure the smooth realization of competitive strategy, the author puts forward to give full play to the pushing role of "factor optimization strategy", and firmly grasp the survival of customer resources. Grasp the opportunity of cooperation with foreign banks, optimize the talent team, attach importance to the construction of soft environment, perfect the mechanism of appropriate adjustment of competitive strategy and other short-term and long-term strategies. To make the international business risk control policy and product brand value-added business innovation methods to further deepen the development prospects of international business competition strategy research.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F832.2

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