【摘要】：現(xiàn)階段中國環(huán)保產(chǎn)業(yè)正處于政府大力扶持、利好政策不斷出臺、市場前景廣闊、新型技術(shù)要求高的階段。而環(huán)保產(chǎn)業(yè)本身是一個跨專業(yè)、跨區(qū)域的綜合性較差學科,加之在中國發(fā)展較為滯后,環(huán)保產(chǎn)業(yè)中許多領(lǐng)域正處于大力探索、不斷創(chuàng)新階段。因此,由于最初市場監(jiān)管合理性差、準入門檻低、產(chǎn)品價格透明程度低、行業(yè)利潤豐厚等特點使得一時間涌現(xiàn)出諸多的環(huán)保企業(yè)。而北京國電龍源環(huán)保工程有限公司(以下簡稱為“龍源環(huán)�！�)作為中國國電集團公司下屬企業(yè),從公司建立伊始直至目前都處于行業(yè)翹楚之地。然而,鑒于環(huán)保產(chǎn)業(yè)的巨大發(fā)展前景和諸多潛在競爭力,如果龍源環(huán)保想要繼續(xù)保持行業(yè)龍頭的地位,甚至占領(lǐng)更多的市場份額,就必須緊隨時代步伐、落實相關(guān)政策、深入分析自身優(yōu)劣勢、制定出一套較之目前更加科學嚴謹?shù)膽?zhàn)略方針并堅決貫徹。本文首先對中國國電集團公司、國電科技環(huán)保集團股份有限公司、龍源環(huán)保的公司背景、主營業(yè)務(wù)范圍、組織構(gòu)成、市場占比、發(fā)展戰(zhàn)略等情況進行初步介紹,進而借鑒PEST分析模型對龍源環(huán)保所處宏觀環(huán)境(政治環(huán)境、經(jīng)濟環(huán)境、社會環(huán)境、技術(shù)環(huán)境)進行分析;借鑒波特五力分析模型(同行業(yè)內(nèi)現(xiàn)有競爭者的競爭能力、潛在競爭者進入的能力、替代品的替代能力、供應(yīng)商的討價還價能力、購買者的討價還價能力)對公司所處微觀環(huán)境進行分析;隨后借鑒SWOT戰(zhàn)略分析模型對龍源環(huán)保管理戰(zhàn)略(優(yōu)勢、劣勢、機會、挑戰(zhàn))進行分析,最后對可行性戰(zhàn)略進行整合分析,提出了適宜龍源環(huán)保未來10年(2018年—2027年)發(fā)展的新型優(yōu)化戰(zhàn)略——“雙百,五化”。最后,為了保證該戰(zhàn)略能夠在實踐中經(jīng)得起考驗,戰(zhàn)略各部分內(nèi)容都得以順利實施,本文就優(yōu)化戰(zhàn)略具體落實方面從時間、空間、目標、內(nèi)容等幾個角度做出了明確規(guī)劃,以實現(xiàn)將龍源環(huán)保發(fā)展為全國第一、世界一流的秉承可持續(xù)發(fā)展原則的環(huán)保企業(yè)。
[Abstract]:At present, China's environmental protection industry is in the stage of strong government support, favorable policies continue to be issued, market prospects are broad, new technology requirements are high. However, the environmental protection industry itself is a cross-professional, cross-regional comprehensive poor discipline, coupled with the lagging development in China, many fields of the environmental protection industry are in the stage of vigorous exploration and continuous innovation. Therefore, due to the poor rationality of market supervision, low entry threshold, low transparency of product prices and rich profits in the industry, many environmental protection enterprises have emerged at a time. Beijing Guodian Longyuan Environmental Protection Engineering Co., Ltd. (hereinafter referred to as "Longyuan Environmental Protection"), as a subsidiary of China Guodian Group Co., Ltd., has been in the forefront of the industry from the beginning of the establishment of the company. However, in view of the great development prospect and many potential competitiveness of the environmental protection industry, if Longyuan environmental protection wants to maintain the leading position of the industry and even occupy more market share, it must follow the pace of the times, implement the relevant policies, deeply analyze its own advantages and disadvantages, formulate a set of more scientific and rigorous strategic policies and resolutely implement them. This paper first introduces the background, main business scope, organization composition, market proportion and development strategy of China Guodian Group Company, Guodian Science and Technology Environmental Protection Group Co., Ltd., Longyuan Environmental Protection Group Co., Ltd., and then analyzes the macro environment (political environment, economic environment, social environment, technical environment) of Longyuan environmental protection by using PEST analysis model for reference. Referring to Porter's five-force analysis model (the competitiveness of the existing competitors in the same industry, the ability of potential competitors to enter, the substitution ability of substitutes, the bargaining power of suppliers, the bargaining power of purchasers), this paper analyzes the micro environment of the company. Then, using SWOT strategic analysis model for reference, this paper analyzes Longyuan's environmental protection management strategy (advantages, disadvantages, opportunities, challenges). Finally, it integrates and analyzes the feasible strategy, and puts forward a new optimization strategy suitable for Longyuan environmental protection development in the next 10 years (2018-2027). Finally, in order to ensure that the strategy can stand the test in practice, all parts of the strategy can be successfully implemented, this paper makes a clear plan from the aspects of time, space, goal, content and so on, in order to realize the development of Longyuan environmental protection as the first environmental protection enterprise in the country and the world class environmental protection enterprise adhering to the principle of sustainable development.
【學位授予單位】：華北電力大學(北京)
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.61;F272

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