【摘要】：研究在營(yíng)銷(xiāo)渠道中制造商態(tài)度性承諾對(duì)分銷(xiāo)商顯性和隱性知識(shí)轉(zhuǎn)移的影響,并對(duì)比分析了在進(jìn)行不同類(lèi)型知識(shí)轉(zhuǎn)移時(shí),態(tài)度性承諾下不同維度的相對(duì)有效性.研究表明:制造商的算計(jì)性承諾對(duì)分銷(xiāo)商顯性知識(shí)轉(zhuǎn)移是正向影響,而對(duì)隱性知識(shí)轉(zhuǎn)移產(chǎn)生負(fù)向影響,其更有利于分銷(xiāo)商顯性知識(shí)轉(zhuǎn)移;制造商忠誠(chéng)性承諾對(duì)分銷(xiāo)商的顯性和隱性知識(shí)轉(zhuǎn)移都為正向影響,但更有利于隱性知識(shí)的轉(zhuǎn)移.
[Abstract]:This paper studies the influence of manufacturer's attitude commitment on distributors' explicit and tacit knowledge transfer in marketing channel, and analyzes the relative effectiveness of different dimensions of attitude commitment in different types of knowledge transfer. The research shows that the manufacturer's calculated commitment has a positive effect on the explicit knowledge transfer of the distributor, but a negative effect on the tacit knowledge transfer, which is more favorable to the distributors' dominant knowledge transfer. Manufacturer loyalty commitment has a positive effect on both explicit and tacit knowledge transfer, but it is more favorable for tacit knowledge transfer.
【作者單位】： 天津理工大學(xué)管理學(xué)院;長(zhǎng)安大學(xué)汽車(chē)學(xué)院;天津中德應(yīng)用技術(shù)大學(xué)經(jīng)貿(mào)管理學(xué)院;河海大學(xué)商學(xué)院;
【基金】：國(guó)家自然科學(xué)基金資助項(xiàng)目(71202078) 教育部人文社會(huì)科學(xué)項(xiàng)目(16YJC630059) 天津市哲學(xué)社會(huì)科學(xué)研究規(guī)劃項(xiàng)目(TJGL15-036) 陜西省軟科學(xué)研究計(jì)劃項(xiàng)目(2015KRM048)
【分類(lèi)號(hào)】：F274;F426.6
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本文編號(hào)：2231285