【摘要】：隨著電子商務(wù)全面興起,網(wǎng)絡(luò)零售購(gòu)物以其特有的優(yōu)勢(shì),得到了人們的認(rèn)同,原有的零售業(yè)渠道出現(xiàn)了衰退的趨勢(shì)。目前,我國(guó)服裝業(yè)市場(chǎng)仍舊以零售模式為主,服裝的零售地點(diǎn)、價(jià)格、質(zhì)量、美觀度都會(huì)影響營(yíng)業(yè)利潤(rùn)。為了提高中國(guó)服裝的知名度,促進(jìn)企業(yè)進(jìn)一步發(fā)展,必須對(duì)零售業(yè)渠道的現(xiàn)狀進(jìn)行分析,并結(jié)合實(shí)際研究未來(lái)的零售方法,構(gòu)建一種新型服裝經(jīng)營(yíng)模式。
[Abstract]:With the full rise of electronic commerce, online retail shopping with its unique advantages, has been recognized by people, the original retail channels have shown a trend of decline. At present, the clothing market of our country is still based on the retail mode. The retail location, price, quality and beauty of clothing will affect the operating profit. In order to improve the popularity of Chinese clothing and promote the further development of enterprises, it is necessary to analyze the current situation of retail channels, and combine the actual research on the future retail methods to build a new fashion management model.
【作者單位】： 福建華南女子職業(yè)學(xué)院藝術(shù)設(shè)計(jì)系;
【分類號(hào)】：F426.86;F724.2

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