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蘋果的創(chuàng)新窘境

發(fā)布時間:2018-06-13 02:17

  本文選題:蘋果手機 + iPhone; 參考:《企業(yè)管理》2017年06期


【摘要】:正吉姆·柯林斯直言"優(yōu)秀是卓越的大敵",因為追求股東利益最大化的管理者勢必會在實現(xiàn)目標的過程中不知不覺扼殺創(chuàng)新,沒有誰愿意為不確定性買單。iP hone7的發(fā)布似乎并沒有滿足果粉們的預(yù)期,"創(chuàng)新不足"成為外界對其最大的詬病。無論是雙攝像頭方案,還是被取消的3.5mm耳機接口設(shè)計,亦或是冠狀天線的設(shè)計,都逃不掉"拿來主義"之嫌——似乎所有的一切都昭示著曾經(jīng)的技術(shù)弄潮兒蘋果公司已經(jīng)一去不復(fù)返。而蘋果CEO庫克拒絕公布iP hone7的首周銷售情況,更被外
[Abstract]:Jim Collins bluntly states that "excellence is the enemy of excellence," because managers who seek to maximize shareholder interests are bound to unwittingly stifle innovation in the process of achieving their goals. No one is willing to pay for uncertainty. The release of IP hone7 does not seem to meet fans' expectations, and "lack of innovation" has become the biggest criticism. Whether it's a dual-camera solution, a cancelled 3.5mm headphone interface, or a coronal antenna, There is no escape from the idea that everything seems to show that Apple is gone. Apple CEO Tim Cook declined to report the first week of sales of the IP hone7.
【作者單位】: 重慶工商大學(xué)融智學(xué)院;
【分類號】:F416.63


本文編號:2012209

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