本文選題：競(jìng)爭(zhēng)戰(zhàn)略 + 新興產(chǎn)業(yè)　； 參考：《內(nèi)蒙古財(cái)經(jīng)大學(xué)》2017年碩士論文

【摘要】：中國(guó)的能源儲(chǔ)量大,但與此同時(shí),能源的消耗也很大。中國(guó)的能源結(jié)構(gòu)是:煤炭豐富,石油缺乏,天燃?xì)鈪T乏。煤炭是儲(chǔ)量最大的能源之一,但一直以來(lái),對(duì)煤炭的利用都是簡(jiǎn)單粗放,導(dǎo)致了很多環(huán)境問(wèn)題,尤其是霧霾的出現(xiàn),更是讓人們意識(shí)到了煤炭的污染不容忽視。煤炭深加工是提高煤炭利用率,保護(hù)環(huán)境問(wèn)題,促進(jìn)國(guó)家產(chǎn)業(yè)革命的一條必由之路。筆者在伊泰集團(tuán)煤化工版塊工作多年,對(duì)煤化工在中國(guó)的發(fā)展有較深的了解。近年來(lái)在油品價(jià)格不穩(wěn)定的市場(chǎng)環(huán)境下,油價(jià)跌宕起伏。隨著國(guó)際局勢(shì)的變化及美國(guó)頁(yè)巖油的開(kāi)采,油價(jià)一度進(jìn)入了持續(xù)低迷的狀態(tài)。只有充分認(rèn)清內(nèi)外部環(huán)境,分析自身優(yōu)、劣勢(shì),制定有效的煤化工產(chǎn)品的競(jìng)爭(zhēng)戰(zhàn)略,企業(yè)才能獲得利潤(rùn)。在發(fā)展新興煤化工產(chǎn)業(yè)的過(guò)程中,要想使得產(chǎn)品在市場(chǎng)中占有一定的份額,必須高度重視競(jìng)爭(zhēng)戰(zhàn)略。競(jìng)爭(zhēng)戰(zhàn)略能夠?yàn)槠髽I(yè)的發(fā)展提供理論依據(jù)和現(xiàn)實(shí)指導(dǎo),對(duì)于實(shí)際工作具有方向性的指導(dǎo)意義,對(duì)企業(yè)的經(jīng)營(yíng)管理起舉足輕重的作用。本文在競(jìng)爭(zhēng)戰(zhàn)略理論的基礎(chǔ)上,結(jié)合伊泰集團(tuán)煤化工產(chǎn)品的特征,通過(guò)對(duì)內(nèi)外部環(huán)境與企業(yè)發(fā)展現(xiàn)狀以及競(jìng)爭(zhēng)者和產(chǎn)品特性進(jìn)行深入的分析,并在此基礎(chǔ)上,制定了伊泰集團(tuán)短期目標(biāo)和長(zhǎng)期目標(biāo),為伊泰集團(tuán)煤化工產(chǎn)品制定了競(jìng)爭(zhēng)戰(zhàn)略,希望對(duì)企業(yè)今后的發(fā)展有一定的鑒與參考作用。
[Abstract]:China's energy reserves are large, but at the same time, energy consumption is also very large. China's energy structure is: coal rich, lack of oil, gas shortage. Coal is one of the largest reserves of energy, but the use of coal has always been simple and extensive, resulting in a lot of environmental problems, especially the emergence of haze, but also make people realize that coal pollution can not be ignored. Deep coal processing is the only way to improve the utilization rate of coal, protect the environment and promote the national industrial revolution. The author has a deep understanding of the development of coal chemical industry in China. In recent years, oil prices in the volatile market environment, oil prices ups and downs. With changes in the international situation and the production of shale oil in the United States, oil prices once entered a state of sustained depression. Only by fully recognizing the internal and external environment, analyzing its own advantages and disadvantages, and formulating effective competitive strategy of coal chemical products, can the enterprises obtain profits. In the process of developing the new coal chemical industry, we must attach great importance to the competitive strategy in order to make the products occupy a certain share in the market. Competitive strategy can provide theoretical basis and practical guidance for the development of enterprises. It has directive significance for practical work and plays an important role in the management of enterprises. Based on the theory of competition strategy and the characteristics of the coal chemical products of Yitai Group, this paper analyzes the internal and external environment, the present situation of the enterprise development, competitors and the characteristics of the products, and on this basis, The short-term and long-term goals of Itai Group are formulated, and the competitive strategy for the chemical products of Yitai Group is drawn up. It is hoped that it will serve as a reference for the future development of the enterprise.
【學(xué)位授予單位】：內(nèi)蒙古財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F426.7

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