本文選題：社群 + 社群經(jīng)濟��； 參考：《中國人力資源開發(fā)》2017年10期

【摘要】：移動互聯(lián)網(wǎng)時代出現(xiàn)的社群經(jīng)濟是當下我國互聯(lián)網(wǎng)經(jīng)濟的重要特征之一,一批優(yōu)秀互聯(lián)網(wǎng)創(chuàng)業(yè)公司開始重視社群經(jīng)濟,并在社群的驅(qū)動下開展企業(yè)各項管理工作。現(xiàn)有研究針對社群經(jīng)濟下互聯(lián)網(wǎng)創(chuàng)業(yè)公司企業(yè)文化體系的特征及文化建設過程機制的研究還相對較少。本文通過文獻回顧,發(fā)現(xiàn)社群經(jīng)濟與企業(yè)文化建設之間的理論關聯(lián),進而運用案例研究法,選擇小米科技公司作為案例,深入剖析了小米公司的社群動力學機制,分析了社群驅(qū)動下小米公司的物質(zhì)文化、制度文化與理念文化三個層次的企業(yè)文化特征,進而提出了小米公司企業(yè)文化建設的過程機制。本文進一步拓展了社群經(jīng)濟下的企業(yè)文化理論,并為互聯(lián)網(wǎng)創(chuàng)業(yè)公司進行企業(yè)文化建設提供理論指導。
[Abstract]:The emergence of social economy in the era of mobile Internet is one of the most important features of the current Internet economy in China. A group of excellent Internet startups begin to attach importance to the social economy and carry out various management tasks under the drive of the community. There are few studies on the characteristics of corporate culture system and the process mechanism of cultural construction in Internet start-up companies under the social economy. Through literature review, this paper finds out the theoretical relationship between social economy and corporate culture construction, and then chooses Xiaomi Technology Company as a case study to analyze the social dynamics mechanism of Xiaomi Corporation. This paper analyzes the corporate culture characteristics of Xiaomi Company in three levels: material culture, system culture and idea culture, and then puts forward the process mechanism of enterprise culture construction of Xiaomi Company. This paper further expands the corporate culture theory under the social economy and provides theoretical guidance for the construction of corporate culture for Internet startups.
【作者單位】： 對外經(jīng)貿(mào)大學國際商學院;北京第二外國語學院酒店管理學院;北京正為遠達管理顧問有限公司;
【基金】：北京市社會科學項目“北京企業(yè)品牌國際化經(jīng)營問題研究”(15JGB039)資助
【分類號】：F426.63
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本文編號：1851393