本文選題：新能源汽車　切入點：SWOT分析　出處：《河南財經政法大學》2017年碩士論文

【摘要】：目前全球面臨能源供應短缺、交通擁堵和生活環(huán)境日益惡化的現(xiàn)狀,傳統(tǒng)汽車行業(yè)面臨很大的轉型壓力,國際社會越來越關注綠色能源的使用,能耗小、低碳環(huán)保的新能源汽車應運而生。無論是發(fā)達國家還是處在高速發(fā)展中的發(fā)展中國家都開始新能源汽車的研發(fā),不少國家政府出臺了各種政策支持本國新能源汽車產業(yè)的發(fā)展,試圖抓住這個發(fā)展機遇。我國工信部于2015年5月發(fā)布《中國制造2025》,提出把節(jié)能和新能源汽車作為重點發(fā)展領域。宇通是我國較早開展新能源汽車研發(fā)的企業(yè)之一。1999年研發(fā)并產出第一輛新能源汽車,之后經過多年研發(fā),在很多核心領域取得突破。宇通也是我國最早嘗試客車整車出口的企業(yè),目前其客車的出口量占我國客車出口總量的大約五分之一。我國新能源汽車發(fā)展順應歷史發(fā)展趨勢,前景光明,但當前卻面臨著諸如基礎設施缺乏、價格居高不下、核心技術缺失等各種問題。宇通作為新能源汽車發(fā)展的重要參與者,自然也脫離不了這些問題的困擾。然而不同于傳統(tǒng)汽車領域,世界各國在新能源汽車發(fā)展中的起點差距相對較小,在一些發(fā)展中國家中,新能源汽車的發(fā)展充滿著可能性,甚至具備一定優(yōu)勢。本文對宇通新能源汽車發(fā)展過程中所具備的優(yōu)勢、存在的劣勢、擁有的機會和面對的威脅進行了對比分析。新能源汽車是宇通當前重要的業(yè)務之一,也是該企業(yè)未來的主要發(fā)展方向,所以宇通把發(fā)展新能源汽車作為企業(yè)應對轉型壓力、面向未來市場需求的重要策略。面對當前企業(yè)優(yōu)勢和劣勢兼具,機遇和挑戰(zhàn)并存,宇通如何揚其所長,避其所短,制定和選擇出適合本企業(yè)目前客觀情況的發(fā)展策略,加快新能源業(yè)務發(fā)展,使其成為整個企業(yè)發(fā)展的新動力和新的利潤增長點,是企業(yè)面臨的主要任務。本文在企業(yè)SWOT分析基礎上對宇通新能源汽車的發(fā)展策略進行了分析,為企業(yè)未來的發(fā)展指出了著力點。新能源汽車發(fā)展涉及到整個產業(yè)的提升,不能靠企業(yè)單打獨挑,政府必須對此給予相應的保障。作為一個成長中的新能源汽車生產企業(yè),宇通離不開國家最低的條件保障,沒有這些基本的支撐,企業(yè)的新能源業(yè)務在傳統(tǒng)汽車、國際汽車的競爭下很難生存下去。文章對宇通新能源汽車發(fā)展所需保障措施給予了分析,提出了自己的看法和建議。
[Abstract]:At present, the world is faced with a shortage of energy supply, traffic congestion and worsening living environment. The traditional automobile industry is under great pressure of transformation. The international community is paying more and more attention to the use of green energy, and the energy consumption is low.The low carbon environmental protection new energy vehicle arises at the historic moment.Both developed countries and developing countries are developing new energy vehicles. Many governments have issued various policies to support the development of their new energy automobile industry, trying to seize this development opportunity.China's Ministry of Industry and Information Technology issued "made in China 2025" in May 2015, proposing to focus on energy saving and new energy vehicles.Yutong is one of the enterprises that developed the new energy vehicle in our country earlier. In 1999, we developed and produced the first new energy vehicle. After many years of research and development, we made a breakthrough in many core fields.Yutong is also the first enterprise to try the whole bus export in China. At present, its passenger car export volume accounts for about 1/5 of the total passenger car export in China.The development of new energy vehicles in China conforms to the trend of historical development and has a bright future. However, at present, China is faced with various problems such as lack of infrastructure, high price, lack of core technology and so on.As an important participant in the development of new energy vehicles, Yutong naturally cannot get away from these problems.However, different from the traditional automobile field, the starting point gap in the development of new energy vehicles is relatively small. In some developing countries, the development of new energy vehicles is full of possibilities and even has certain advantages.In this paper, the advantages, disadvantages, opportunities and threats in the development of Yutong New Energy vehicle are compared and analyzed.New energy vehicle is one of the important business of Yutong at present, and it is also the main developing direction of this enterprise in the future. Therefore, Yutong regards the development of new energy vehicle as an important strategy for the enterprise to deal with the pressure of transformation and to face the market demand in the future.Faced with the advantages and disadvantages of the current enterprises, opportunities and challenges coexist, how does Yutong promote its strengths, avoid its shortcomings, formulate and select development strategies suitable for the current objective conditions of the enterprise, and accelerate the development of new energy business,It is the main task for the enterprise to make it a new motive force and a new profit growth point for the whole enterprise.On the basis of enterprise SWOT analysis, this paper analyzes the development strategy of Yutong new energy vehicle, and points out the key points for the future development of the enterprise.The development of new energy vehicles involves the promotion of the whole industry.As a growing new energy automobile production enterprise, Yutong cannot leave the national lowest condition guarantee, without these basic support, the new energy business of the enterprise is difficult to survive under the traditional automobile, the international automobile competition.This paper analyzes the safeguard measures needed for the development of Yutong New Energy vehicle, and puts forward its own views and suggestions.
【學位授予單位】：河南財經政法大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.471

【參考文獻】

相關期刊論文 前10條

1 廖家勤;孫小爽;;新能源汽車財稅政策效應研究[J];稅務與經濟;2017年01期

2 鄭天驕;;我國電動汽車行業(yè)發(fā)展現(xiàn)狀與展望[J];中國新技術新產品;2016年17期

3 抄佩佩;胡欽高;萬鑫銘;鐘志華;;我國新能源汽車“十二五”發(fā)展總結及“十三五”展望[J];中國工程科學;2016年04期

4 馬樹廣;;新能源客車市場發(fā)展現(xiàn)狀及趨勢展望[J];人民公交;2016年02期

5 ;中國主流車企新能源汽車規(guī)劃[J];經營者(汽車商業(yè)評論);2016年01期

6 郭X;;新能源汽車SWOT分析——以比亞迪公司為例[J];湖北經濟學院學報(人文社會科學版);2015年12期

7 孔垂穎;馬恩海;王今;;我國新能源汽車產業(yè)發(fā)展戰(zhàn)略的PEST嵌入式SWOT分析[J];汽車工業(yè)研究;2014年12期

8 丁蕓;張?zhí)烊A;;促進新能源汽車產業(yè)發(fā)展的財稅政策效應研究[J];稅務研究;2014年09期

9 龐德良;劉兆國;;基于專利分析的日本新能源汽車技術發(fā)展趨勢研究[J];情報雜志;2014年05期

10 張政;趙飛;;中美新能源汽車發(fā)展戰(zhàn)略比較研究——基于目標導向差異的研究視角[J];科學學研究;2014年04期

相關博士學位論文 前1條

1 顧瑞蘭;促進我國新能源汽車產業(yè)發(fā)展的財稅政策研究[D];財政部財政科學研究所;2013年

相關碩士學位論文 前3條

1 賈吉萊（CHAK CHUONCHIVA）;中國汽車制造企業(yè)核心競爭力研究[D];西南大學;2016年

2 張濤;TJOL公司新能源汽車發(fā)展戰(zhàn)略研究[D];山東理工大學;2015年

3 嚴由;電動汽車產業(yè)發(fā)展的財政補貼政策研究[D];北京工業(yè)大學;2012年

，

本文編號：1728036