本文選題：國際化經營戰(zhàn)略　切入點：JSXG集團　出處：《山東理工大學》2017年碩士論文

【摘要】：隨著經濟全球化進程的加快,國際化經營戰(zhàn)略已經成為影響企業(yè)生存與發(fā)展的關鍵舉措。在我國經濟進入新常態(tài)后,無論是國營企業(yè),還是民營企業(yè),都需要對自己的國際化經營戰(zhàn)略進行重新審視,并結合現(xiàn)實狀況進行相應的調整,進而制定出適合自身的國際化經營戰(zhàn)略。JSXG集團自成立之初,就結合自身的生產經營能力和工程機械國際市場的經營環(huán)境制定了相應的國際化經營戰(zhàn)略。在此戰(zhàn)略的指導下,JSXG集團的國際化經營能力逐步提高,國際市場份額也在穩(wěn)步提升,然而在其國際化經營的過程中,也遇到了國際市場開發(fā)能力有待提高、國際市場占有率低、品牌知名度低、抵御國際風險能力較低等一系列問題。這些問題的存在直接影響到了JSXG集團國際市場的進一步開發(fā)。為了解決JSXG集團的國際化經營戰(zhàn)略在實施過程中所遇到的問題,本文以國際化經營戰(zhàn)略中的國際市場開發(fā)能力為研究的切入點,構建JSXG集團國際市場開發(fā)能力的加權線性模型,并運用IFE內部矩陣分析和多指標綜合分析法,結合筆者對JSXG集團的實地調研,對JSXG集團的生產能力、營銷能力、服務能力等進行綜合評估。通過評估后得出JSXG集團的內部狀況處于優(yōu)勢地位,但優(yōu)勢并不是很明顯的結論。在評估中,也發(fā)現(xiàn)了JSXG集團在國際化經營過程中存在的國際市場占有率較低、自主創(chuàng)新能力有待進一步加強,抵御國際風險的能力較低等一系列問題。針對這些問題,筆者為JSXG集團的國際化經營戰(zhàn)略提出自主研發(fā)與企業(yè)外包相結合,提高企業(yè)的核心競爭力;借助貼牌創(chuàng)品牌;維護老客戶,開發(fā)新客戶;建立企業(yè)聯(lián)盟,共擔國際風險等優(yōu)化措施。
[Abstract]:With the acceleration of economic globalization, international management strategy has become a key measure affecting the survival and development of enterprises.After our country's economy enters the new normal, both state-owned enterprises and private enterprises need to re-examine their own international management strategy, and make corresponding adjustments according to the actual situation.From the beginning of its establishment, the JSXG group has made a corresponding international management strategy combining its own production and management ability and the operating environment of the international market of construction machinery.Under the guidance of this strategy, JSXG Group's international management ability is gradually improved, and its international market share is also steadily rising. However, in the process of its international operation, it has also encountered the need to improve its international market development ability, and its international market share is low.Low brand awareness, low ability to resist international risks and a series of problems.The existence of these problems directly affects the further development of the international market of JSXG Group.In order to solve the problems encountered in the implementation of the international management strategy of JSXG Group, this paper takes the international market development ability in the international management strategy as the starting point to construct the weighted linear model of the international market development ability of the JSXG Group.With the help of IFE internal matrix analysis and multi-index comprehensive analysis, the author evaluates the production capacity, marketing ability and service ability of JSXG Group by combining the field investigation of JSXG Group.It is concluded that the internal situation of JSXG Group is in an advantageous position, but the advantage is not obvious.In the evaluation, we also found a series of problems, such as low share of international market, low ability of independent innovation and low ability of resisting international risk.In view of these problems, the author puts forward the combination of independent R & D and enterprise outsourcing to improve the core competitiveness of JSXG Group, create brand with the help of brand, maintain old customers, develop new customers, establish enterprise alliance.Share international risk and other optimization measures.
【學位授予單位】：山東理工大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.4;F272

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本文編號：1717323