本文選題：企業(yè)戰(zhàn)略　切入點(diǎn)：東南亞電力市場(chǎng)　出處：《華北電力大學(xué)(北京)》2017年碩士論文

【摘要】：在國(guó)家提出“一帶一路”戰(zhàn)略背景下,國(guó)家電網(wǎng)公司等國(guó)有能源企業(yè),積極地推進(jìn)“走出去”戰(zhàn)略,不斷地增加國(guó)有能源企業(yè)在國(guó)際市場(chǎng)的交流、合作,提升我國(guó)在能源安全上的穩(wěn)定性與在國(guó)際能源市場(chǎng)的話(huà)語(yǔ)權(quán)等。東南亞市場(chǎng)是在“一帶一路”背景下國(guó)家電網(wǎng)重點(diǎn)發(fā)展的區(qū)域市場(chǎng),一方面因?yàn)闁|南亞主要國(guó)家(如泰國(guó)、老撾、越南、柬埔寨)的電能需求較高,而國(guó)內(nèi)的自主供電嚴(yán)重不足,這為國(guó)家電網(wǎng)提供了發(fā)展的契機(jī);另一方面,這能夠充分發(fā)揮能源電力的“鋪路”作用,為“一帶一路”其他領(lǐng)域的合作奠定基礎(chǔ)、提供保障。在中國(guó)——東盟自貿(mào)區(qū)戰(zhàn)略基礎(chǔ)上國(guó)家電網(wǎng)就多次強(qiáng)調(diào)該市場(chǎng)的重要性,在“一帶一路”戰(zhàn)略啟動(dòng)后,國(guó)家電網(wǎng)在十三五規(guī)劃中也明確提出重點(diǎn)發(fā)展東南亞市場(chǎng)等的國(guó)際化發(fā)展戰(zhàn)略。在此背景下,本文采用文獻(xiàn)法、案例法、回歸分析法、對(duì)比分析法等研究方法,首先對(duì)本文的研究背景、研究思路、文獻(xiàn)等進(jìn)行整理。其次,對(duì)國(guó)企“走出去”戰(zhàn)略及發(fā)展戰(zhàn)略理論進(jìn)行闡述,奠定本文研究理論基礎(chǔ)。再次,對(duì)國(guó)家電網(wǎng)發(fā)展東南亞市場(chǎng)的現(xiàn)實(shí)情況加以分析,從國(guó)家電網(wǎng)發(fā)展戰(zhàn)略本身、東南亞市場(chǎng)電能需求等多個(gè)角度,探討其發(fā)展東南亞市場(chǎng)的必然性與重要性。第四,對(duì)國(guó)家電網(wǎng)發(fā)展東南亞市場(chǎng)的環(huán)境進(jìn)行分析,明確未來(lái)發(fā)展東南亞市場(chǎng)的環(huán)境變化及可能趨勢(shì)。最后,本文在現(xiàn)有環(huán)境分析基礎(chǔ)上,設(shè)計(jì)改進(jìn)國(guó)家電網(wǎng)東南亞市場(chǎng)發(fā)展戰(zhàn)略的具體策略——以風(fēng)險(xiǎn)管控為基礎(chǔ)的東南亞市場(chǎng)直接投資差異化戰(zhàn)略,為國(guó)家電網(wǎng)發(fā)展東南亞市場(chǎng)提供合理化的建議,具有一定的理論和現(xiàn)實(shí)意義。
[Abstract]:Against the background of the "Belt and Road" strategy put forward by the state, state-owned energy enterprises, such as the State Grid Company, are actively promoting the "going out" strategy and continuously increasing exchanges and cooperation between state-owned energy enterprises in the international market. Enhancing China's stability in energy security and the right to speak in the international energy market. The Southeast Asian market is a regional market focused on the development of the State Grid in the context of "Belt and Road." on the one hand, it is because major Southeast Asian countries (such as Thailand, Laos, Vietnam, Cambodia) have high demand for electricity, while domestic independent power supply is seriously inadequate, which provides an opportunity for the development of the State Grid. On the other hand, it can fully play the role of "paving the way" of energy and electricity. On the basis of the China-ASEAN FTA strategy, the State Grid has repeatedly stressed the importance of the market. After the start of the "Belt and Road" strategy, In the 13th Five-Year Plan, State Grid also explicitly proposed an international development strategy focusing on the development of Southeast Asian markets. In this context, this paper adopts research methods such as literature method, case law, regression analysis method, comparative analysis method, and so on. First of all, the research background, research ideas, literature, etc. Secondly, the "go out" strategy and development strategy theory of state-owned enterprises are expounded to lay the theoretical foundation of this paper. This paper analyzes the reality of State Grid developing Southeast Asian market, discusses the inevitability and importance of developing Southeast Asian market from the point of view of the development strategy of State Grid itself and the power demand of Southeast Asian market. Fourth, This paper analyzes the environment of the State Grid to develop the Southeast Asian market, and clarifies the environmental changes and possible trends of the future development of the Southeast Asian market. Finally, based on the analysis of the existing environment, To design a specific strategy to improve the development strategy of the Southeast Asian market of State Grid-the differentiated strategy of direct investment in the Southeast Asian market based on risk management and control, in order to provide reasonable suggestions for the development of the Southeast Asian market by the State Grid. It has certain theoretical and practical significance.
【學(xué)位授予單位】：華北電力大學(xué)(北京)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F426.61;F272

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