發(fā)布時間：2018-03-06 15:34

  本文選題：果蔬罐頭企業(yè)　切入點：發(fā)展戰(zhàn)略　出處：《華僑大學》2017年碩士論文　論文類型：學位論文

【摘要】：戰(zhàn)略規(guī)劃對企業(yè)發(fā)展至關重要,是企業(yè)發(fā)展的重要問題之一,直接關系到企業(yè)的未來。尤其是當企業(yè)在面臨轉(zhuǎn)型時,它更顯得至關重要。隨著國際國內(nèi)經(jīng)濟環(huán)境的變化,近年來,中國的水果和蔬菜的加工和出口企業(yè)的出口量增長下降,對外貿(mào)易的發(fā)展迫切需要轉(zhuǎn)型,已經(jīng)成為一種共識。絕大多數(shù)果蔬食品加工出口企業(yè)的發(fā)展碰到了困難局面,面臨著市場轉(zhuǎn)型,為實現(xiàn)可持續(xù)發(fā)展急需制定發(fā)展戰(zhàn)略。根據(jù)裕興公司實際情況,通過分析裕興公司發(fā)展現(xiàn)狀、所處宏觀環(huán)境、行業(yè)環(huán)境以及內(nèi)部資源條件,找出發(fā)展戰(zhàn)略,最后制定出根據(jù)裕興公司發(fā)展需要的SO發(fā)展戰(zhàn)略,希望能夠提供參考價值和借鑒意義給公司未來發(fā)展,也能夠為果蔬食品加工出口企業(yè)未來的健康發(fā)展提供一定的參考意見。為此,裕興公司要在戰(zhàn)略實施中探索,同時為實現(xiàn)企業(yè)發(fā)展戰(zhàn)略,可從以下幾個方面著手:在生產(chǎn)方面,可通過發(fā)展原料基地模式和提高產(chǎn)品品質(zhì)來增強生產(chǎn)能力;在市場方面,做好市場調(diào)查,制定營銷策略和建立自有品牌;在企業(yè)組織結構方面,結構優(yōu)化和規(guī)劃人力資源。與此同時,建立自有品牌意識和企業(yè)新形象,為公司營造良好的文化氛圍。從而使企業(yè)保持長期的競爭優(yōu)勢,以實現(xiàn)企業(yè)的穩(wěn)定,而且為可持續(xù)發(fā)展奠定了堅實的基礎。
[Abstract]:Strategic planning is very important to the development of enterprises and is one of the most important issues in the development of enterprises. It is directly related to the future of enterprises. Especially when enterprises are facing the transition, it is even more important. With the changes of the international and domestic economic environment, In recent years, the export volume of Chinese fruit and vegetable processing and export enterprises has declined, and the development of foreign trade urgently needs transformation, which has become a consensus. The development of most fruit and vegetable food processing and exporting enterprises has encountered a difficult situation. Facing the market transformation, it is urgent to formulate the development strategy in order to realize the sustainable development. According to the actual situation of Yuxing Company, through the analysis of the present situation of Yuxing Company's development, the macro environment, the industry environment and the internal resource condition, the development strategy is found out. Finally, we draw up the development strategy according to the development needs of Yuxing Company, hoping to provide reference value and reference significance for the future development of the company. It can also provide a certain reference for the healthy development of fruit and vegetable food processing and export enterprises in the future. Therefore, Yuxing Company should explore the implementation of the strategy, and at the same time, in order to realize the enterprise development strategy, we can start from the following aspects: in terms of production, It can enhance production capacity by developing raw material base model and improving product quality; in the market, it can do market research, formulate marketing strategy and establish its own brand; in the aspect of enterprise organization structure, Structure optimization and human resources planning. At the same time, to establish a brand awareness and a new image of the enterprise, to create a good cultural atmosphere for the company, so that the enterprise to maintain long-term competitive advantage, in order to achieve corporate stability, And for sustainable development laid a solid foundation.
【學位授予單位】：華僑大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.82;F272

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