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  本文關(guān)鍵詞： 營運資金管理 渠道管理 化學制藥公司　出處：《重慶理工大學》2017年碩士論文　論文類型：學位論文

【摘要】：營運資金管理對于企業(yè)的健康發(fā)展十分重要,而目前營運資金管理并沒有受到大多數(shù)公司的重視,大部分公司對于營運資金管理僅僅停留在單一的項目上,如存貨管理、應(yīng)收賬款管理等,對于營運資金傾向于用定量的方法予以控制,沒有與企業(yè)的業(yè)務(wù)流程相結(jié)合,具有一定的局限性。基于渠道管理的營運資金管理是從企業(yè)經(jīng)營過程中的各個環(huán)節(jié),按照資金流向?qū)I運資金進行管理,通過對企業(yè)各個環(huán)節(jié)的業(yè)務(wù)流程管理與優(yōu)化,達到提高整體營運資金管理水平的目的�；瘜W制藥行業(yè)目前處于激烈的競爭之中,高效的營運資金管理有助于提高企業(yè)的競爭力,保障企業(yè)的健康發(fā)展。因此,將渠道管理理論應(yīng)用于企業(yè)的營運資金管理中具有十分重要的意義。本研究首先對國內(nèi)外學者的研究進行歸納總結(jié),從營運資金的歷史發(fā)展、績效評價以及與現(xiàn)代管理理論結(jié)合三個方面對國內(nèi)外研究進行綜述。其次,本研究對基于渠道管理的營運資金管理進行概念界定,并介紹了基于渠道管理的營運資金管理分類與績效評價體系以及論文涉及到的理論基礎(chǔ)。第三,將本文的研究對象引入。先介紹化學制藥行業(yè)現(xiàn)狀、行業(yè)背景,然后分析A公司當前營運資金管理的現(xiàn)狀,最后指出當前營運資金管理方法的缺陷。第四,將基于渠道管理的營運資金管理應(yīng)用于A公司,并對其績效進行評價。通過對各個渠道績效的評價,發(fā)現(xiàn)了A公司采購渠道的問題在于采購動因是庫存管理、采購付款流程效率低下;生產(chǎn)渠道問題在于生產(chǎn)無效時間較多;銷售渠道的問題在于忽略客戶關(guān)系建設(shè)、銷售渠道單一、物流效率低下。最后,針對上述問題,對采購渠道給予增加供應(yīng)商關(guān)系建設(shè)、改進付款流程的建議;對生產(chǎn)渠道給予引進精益生產(chǎn)理念,用精益生產(chǎn)的相關(guān)方法提高生產(chǎn)效率的建議;對于銷售渠道給予的建議是建立客戶關(guān)系管理系統(tǒng)、增加多類型的銷售渠道和建立物流中心的建議。希望通過以上建議能從根本上提高A公司的營運資金管理水平,提高公司的市場競爭力,同時,也為我國其他企業(yè)提供借鑒。
[Abstract]:Working capital management is very important for the healthy development of enterprises, but at present the working capital management has not been paid attention to by most companies, most companies only stay on a single project for working capital management, such as inventory management. For the management of accounts receivable, the working capital tends to be controlled by a quantitative method, and it is not combined with the business process of the enterprise. The working capital management based on the channel management is to manage the working capital according to the flow of the funds, and to manage and optimize the business process of every link of the enterprise. To achieve the purpose of improving the overall level of working capital management. The chemical and pharmaceutical industry is currently in fierce competition. Efficient working capital management is conducive to improving the competitiveness of enterprises and ensuring the healthy development of enterprises. It is very important to apply the channel management theory to the working capital management of enterprises. Performance evaluation and combined with modern management theory to review the domestic and foreign research. Secondly, this study defines the concept of working capital management based on channel management. The classification and performance evaluation system of working capital management based on channel management and the theoretical basis involved in the paper are introduced. Thirdly, the research object of this paper is introduced. Then it analyzes the current situation of A company's working capital management, and finally points out the defects of the current working capital management method. 4th, the working capital management based on channel management is applied to A company. Through the evaluation of the performance of each channel, it is found that the problem of purchasing channel in company A is that the purchasing agent is inventory management and the purchasing and payment process is inefficient, the problem of production channel is that the production channel has more invalid time. The problem of sales channel lies in neglecting the construction of customer relationship, the single sales channel and the low efficiency of logistics. Finally, in view of the above problems, the author gives some suggestions to increase the relationship between suppliers and improve the payment process. The suggestion of introducing lean production idea to production channel and improving production efficiency with relevant methods of lean production; the suggestion to sales channel is to establish customer relationship management system, It is hoped that the above suggestions can fundamentally improve the working capital management level of company A and enhance the market competitiveness of the company, and at the same time, provide reference for other enterprises in our country.
【學位授予單位】：重慶理工大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.72;F406.7

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