本文關(guān)鍵詞： 農(nóng)藥企業(yè) 發(fā)展戰(zhàn)略 戰(zhàn)略轉(zhuǎn)型　出處：《吉林大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來,化學(xué)、醫(yī)學(xué)等應(yīng)用學(xué)科的快速發(fā)展促進了農(nóng)藥生產(chǎn)的進步,中國農(nóng)藥生產(chǎn)企業(yè)的發(fā)展非常迅速,未來全球?qū)r(nóng)藥的需求量持續(xù)穩(wěn)定增加,使我國農(nóng)藥生產(chǎn)企業(yè)獲得了長足的發(fā)展機遇。從我國農(nóng)藥企業(yè)的現(xiàn)狀來看,技術(shù)和工藝落后,企業(yè)創(chuàng)新能力不足,對高端藥物的進口依賴程度較高,藥業(yè)的同質(zhì)化、高毒性、假劣偽劣產(chǎn)品等問題非常突出,國家不斷提出轉(zhuǎn)變農(nóng)業(yè)發(fā)展方式,將產(chǎn)品安全、產(chǎn)出高效、資源節(jié)約和環(huán)境友好型的現(xiàn)代農(nóng)業(yè)作為農(nóng)業(yè)發(fā)展的重要內(nèi)容,在這樣的背景下,我國農(nóng)藥生產(chǎn)企業(yè)的產(chǎn)品和服務(wù)已經(jīng)不能適應(yīng)當(dāng)下現(xiàn)代農(nóng)業(yè)的需求,農(nóng)藥生產(chǎn)企業(yè)的戰(zhàn)略轉(zhuǎn)型勢在必行�？藙偌瘓F是江蘇省農(nóng)藥醫(yī)藥并進和多元化發(fā)展的現(xiàn)代企業(yè)集團,企業(yè)不斷堅持科技先導(dǎo)和規(guī)模發(fā)展,以綠色制造的理念不斷發(fā)展和壯大,不斷優(yōu)化發(fā)展戰(zhàn)略。然而,企業(yè)面臨的內(nèi)外部環(huán)境也非常復(fù)雜,農(nóng)藥新品種創(chuàng)新、管理體制變革、綠色產(chǎn)品創(chuàng)新、資源共享等都需要集團開拓探索,企業(yè)如何在轉(zhuǎn)型升級中立于不敗之地,已經(jīng)成為企業(yè)管理者必須解決的難題。研究克勝集團的戰(zhàn)略轉(zhuǎn)型問題對企業(yè)的生產(chǎn)經(jīng)營水平、改善經(jīng)營困境、提高企業(yè)收益等均有一定的幫助。首先,研究對克勝集團的發(fā)展歷程進行了概述,對集團的總體經(jīng)營情況、主要銷售產(chǎn)品、市場營銷策略和人才管理進行了詳細的說明�？藙偌瘓F的發(fā)展取得了很大成績,企業(yè)規(guī)模不斷擴大,銷售產(chǎn)品被越來越多的消費者認可,市場競爭力不斷增強,人才隊伍建設(shè)也不斷完善。在發(fā)展過程中存在產(chǎn)業(yè)布局過于分散、行業(yè)發(fā)展遇到瓶頸、缺乏專業(yè)化人才以及風(fēng)險管理薄弱的問題。出現(xiàn)這些問題的原因主要是由集團發(fā)展的宏觀戰(zhàn)略不明確、人才體系建設(shè)不完善和合規(guī)經(jīng)營風(fēng)險意識不強導(dǎo)致。其次,對克勝集團的經(jīng)營環(huán)境進行分析,包括外部環(huán)境、內(nèi)部環(huán)境和SWOT分析。在外部環(huán)境方面,對企業(yè)面臨的政治環(huán)境、經(jīng)濟環(huán)境、社會文化環(huán)境和行業(yè)競爭環(huán)境進行全面闡述。在內(nèi)部環(huán)境方面,對企業(yè)內(nèi)部的財務(wù)管理、人力資源管理、風(fēng)險管理和內(nèi)部經(jīng)營方面進行了分析。同時,對企業(yè)面臨的優(yōu)勢、劣勢、機會和威脅進行判斷,全面掌握克勝集團內(nèi)外部環(huán)境狀況,為企業(yè)戰(zhàn)略制定提供基礎(chǔ)。最后,本文給出了克勝集團發(fā)展戰(zhàn)略的制定目標(biāo)、戰(zhàn)略選擇、戰(zhàn)略實施和戰(zhàn)略保障。提出了企業(yè)的戰(zhàn)略選擇,包括宏觀戰(zhàn)略保持不變,微觀戰(zhàn)略進行調(diào)整,產(chǎn)品技術(shù)轉(zhuǎn)型升級,以及多元化的業(yè)務(wù)營銷能夠有效促進克勝集團的整體發(fā)展。發(fā)展戰(zhàn)略的實施需要依靠戰(zhàn)略認同、戰(zhàn)略運行和戰(zhàn)略控制三個步驟,企業(yè)的人員和資源需要全面配合。在戰(zhàn)略實施的保障方面,主要從控制保障、運營保障和技術(shù)保障三個方面體現(xiàn)。
[Abstract]:In recent years, the rapid development of chemical, medical and other applied disciplines has promoted the progress of pesticide production. The development of pesticide production enterprises in China is very rapid, and the global demand for pesticides will continue to increase steadily in the future. From the present situation of pesticide enterprises in our country, the technology and technology are backward, the innovation ability of enterprises is insufficient, and the degree of dependence on the import of high-end drugs is high. The problems of homogenization, high toxicity and fake and inferior products in pharmaceutical industry are very prominent. The state has constantly proposed to change the mode of agricultural development, to make the products safe and efficient. Resource conservation and environment-friendly modern agriculture as an important content of agricultural development, under such a background, the products and services of pesticide production enterprises in China can no longer meet the needs of modern agriculture. The strategic transformation of pesticide production enterprises is imperative. Kesheng Group is a modern enterprise group with the development of pesticide medicine and pesticide in Jiangsu Province. The concept of green manufacturing continues to develop and expand and optimize the development strategy. However, the internal and external environment faced by enterprises is also very complex, new pesticide varieties innovation, management system change, green product innovation. Resource sharing needs to be explored by the group, and how the enterprise is in an invincible position in the transformation and upgrading. It has become a difficult problem for enterprise managers to solve. The study of Kesheng Group's strategic transformation is helpful to the production and management level of enterprises, to improve the difficulties of operation, and to increase the income of enterprises. First of all, it is necessary to study the strategic transformation of Kesheng Group. The research summarizes the development of Kesheng Group, the overall management of the Group, the main sales products. The marketing strategy and talent management are explained in detail. Kesheng Group has made great achievements in the development of the enterprise scale continues to expand sales products are more and more recognized by consumers the market competitiveness is constantly enhanced. In the process of development, the industrial distribution is too scattered, the industry development meets the bottleneck. Lack of professional personnel and weak risk management problems. These problems are mainly due to the lack of clear macro-strategy developed by the group. Talent system construction is not perfect and compliance management risk awareness is not strong. Secondly, the business environment of Kesheng Group is analyzed, including external environment, internal environment and SWOT analysis. The political environment, economic environment, social and cultural environment and the competition environment of the industry are comprehensively expounded. In the internal environment, the financial management and human resource management in the enterprise are discussed. Risk management and internal management are analyzed. At the same time, the strengths, weaknesses, opportunities and threats faced by the enterprise are judged, and the internal and external environment of Kesheng Group is comprehensively grasped. Finally, this paper gives the formulation goal, strategic choice, strategic implementation and strategic guarantee of Kesheng Group's development strategy, and puts forward the strategic choice of the enterprise. Including the macro-strategy to remain unchanged, micro-strategy adjustment, product technology transformation and upgrading. And diversified business marketing can effectively promote the overall development of Kesheng Group. The implementation of development strategy needs to rely on strategic identification, strategic operation and strategic control three steps. The personnel and resources of the enterprise need to cooperate in an all-round way. In the aspect of ensuring the implementation of the strategy, it is mainly reflected in three aspects: control guarantee, operation guarantee and technical guarantee.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F426.72;F272

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