本文關(guān)鍵詞：基于移動(dòng)增強(qiáng)現(xiàn)實(shí)的廚電零售應(yīng)用用戶體驗(yàn)探究與設(shè)計(jì)　出處：《浙江大學(xué)》2017年碩士論文　論文類(lèi)型：學(xué)位論文

  更多相關(guān)文章： 移動(dòng)增強(qiáng)現(xiàn)實(shí) 廚電銷(xiāo)售 用戶界面 用戶體驗(yàn)

【摘要】：面對(duì)互聯(lián)網(wǎng)經(jīng)濟(jì)的沖擊,實(shí)體行業(yè)逐步將重心轉(zhuǎn)移到體驗(yàn)服務(wù)層面。隨著移動(dòng)增強(qiáng)現(xiàn)實(shí)技術(shù)的進(jìn)一步發(fā)展,越來(lái)越多傳統(tǒng)零售行業(yè)引入該技術(shù)為消費(fèi)者提供更好的購(gòu)物體驗(yàn)。雖然市面上已經(jīng)出現(xiàn)各種各樣的移動(dòng)增強(qiáng)現(xiàn)實(shí)服務(wù)應(yīng)用,但大多數(shù)是以滿足可用性為目的,沒(méi)有建立良好的用戶體驗(yàn)。針對(duì)這一問(wèn)題,筆者通過(guò)問(wèn)卷調(diào)查、事件跟蹤觀察,深度訪談等方式研究現(xiàn)有移動(dòng)增強(qiáng)現(xiàn)實(shí)應(yīng)用的用戶體驗(yàn),分析移動(dòng)增強(qiáng)現(xiàn)實(shí)的影響因素,構(gòu)建用戶體驗(yàn)?zāi)Ｐ汀Ｌ岢鰧⒁苿?dòng)增強(qiáng)現(xiàn)實(shí)技術(shù)與傳統(tǒng)廚電零售業(yè)相結(jié)合,從用戶的角度探索全新的廚電購(gòu)物體驗(yàn)?zāi)Ｊ?幫助用戶更詳細(xì)的了解產(chǎn)品信息,為用戶的購(gòu)物體驗(yàn)增加趣味性和互動(dòng)性,試圖激發(fā)用戶的消費(fèi)欲望。本文按照用戶體驗(yàn)設(shè)計(jì)流程分析了廚電銷(xiāo)售應(yīng)用的產(chǎn)品需求,從人機(jī)交互、用戶體驗(yàn)、情感設(shè)計(jì)等多方面研究用戶界面的設(shè)計(jì)內(nèi)容及呈現(xiàn)方式。最后采用層次分析法,結(jié)合用戶體驗(yàn)評(píng)估調(diào)查問(wèn)卷對(duì)該應(yīng)用進(jìn)行量化評(píng)估,驗(yàn)證其可行性和用戶體驗(yàn)質(zhì)量。移動(dòng)增強(qiáng)現(xiàn)實(shí)技術(shù)在各個(gè)領(lǐng)域的應(yīng)用將會(huì)帶來(lái)更多全新的用戶體驗(yàn)方式,該技術(shù)發(fā)展勢(shì)頭猛烈,在未來(lái)幾年將會(huì)有很高的市場(chǎng)占有率,面向廚電零售業(yè)的移動(dòng)增強(qiáng)現(xiàn)實(shí)應(yīng)用順應(yīng)了未來(lái)的發(fā)展趨勢(shì),潛藏著巨大的商業(yè)價(jià)值,為線下購(gòu)物體驗(yàn)提供了新思路。
[Abstract]:Faced with the impact of the Internet economy, the physical industry gradually shifted its focus to the experience service level. With the further development of mobile augmented reality technology. More and more traditional retail industries introduce this technology to provide consumers with a better shopping experience. Although there have been a variety of mobile augmented reality service applications in the market, most of them are designed to meet the needs of usability. There is no good user experience. Aiming at this problem, the author studies the user experience of the existing mobile augmented reality application through questionnaire survey, event tracking observation, in-depth interview and so on. This paper analyzes the influencing factors of mobile augmented reality, constructs a user experience model, and proposes to combine mobile augmented reality technology with traditional kitchen electricity retail industry to explore a brand new experience mode of kitchen electricity shopping from the perspective of users. Help users to understand more detailed product information, for the user's shopping experience to add fun and interactive. According to the user experience design process, this paper analyzes the product demand of the kitchen electricity sales application, from the human-computer interaction, the user experience. Emotional design and other aspects of the user interface design content and presentation. Finally, the use of AHP, combined with the user experience evaluation questionnaire quantitative evaluation of the application. Verify its feasibility and user experience quality. The application of mobile augmented reality technology in various fields will bring more new user experience, the technology development momentum is fierce. In the next few years, there will be a high market share. The mobile augmented reality application for kitchen electricity retail conforms to the future development trend, latent huge commercial value, and provides a new way for offline shopping experience.
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：TP391.9;F426.6

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本文編號(hào)：1421981