本文選題：知名商品　切入點(diǎn)：包裝裝潢　出處：《西南財(cái)經(jīng)大學(xué)》2013年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：關(guān)于中國(guó)第一品牌的“王老吉”商標(biāo)案雖然已經(jīng)有了結(jié)果,但是發(fā)生在加多寶集團(tuán)和廣藥集團(tuán)的糾紛并沒(méi)有結(jié)束,當(dāng)事人雙方的爭(zhēng)議從商標(biāo)權(quán)的歸屬轉(zhuǎn)移到特有包裝裝潢的爭(zhēng)奪,這成為了今年的一個(gè)社會(huì)熱點(diǎn)�？偹苤�,商品的包裝裝潢對(duì)于經(jīng)營(yíng)者而言是非常重要的,商品的包裝裝潢是經(jīng)營(yíng)者用于創(chuàng)造商品形象、推銷(xiāo)商品、開(kāi)拓市場(chǎng)的一種競(jìng)爭(zhēng)手段,是經(jīng)營(yíng)者的財(cái)富,是該商品與其他商品相區(qū)別的明顯標(biāo)志,對(duì)商品有較大的促進(jìn)銷(xiāo)售的作用。 知名商品包裝裝潢之所以會(huì)引起如此之大的爭(zhēng)議,最主要的原因莫過(guò)于是其自身的特殊屬性,當(dāng)包裝裝潢符合相應(yīng)的條件時(shí),其是可以受到著作權(quán)法、專(zhuān)利權(quán)法、商標(biāo)權(quán)法和反不正當(dāng)競(jìng)爭(zhēng)法的保護(hù)的,但是,正是由于其保護(hù)方式的多樣化而保護(hù)的客體又是同一標(biāo)的物,當(dāng)具體糾紛發(fā)生時(shí),各個(gè)不同的保護(hù)途徑在保護(hù)的過(guò)程中往往會(huì)發(fā)生權(quán)力交叉的情況,這些不同形式的知識(shí)產(chǎn)權(quán)之間也就會(huì)發(fā)生沖突,如何對(duì)他們加以協(xié)調(diào)即是解決問(wèn)題的重點(diǎn),究竟用何種法律手段可以最及時(shí)有效的保護(hù)包裝裝潢,切實(shí)的解決爭(zhēng)議仍然是一個(gè)難以解決的問(wèn)題。因此,首先,我們必須對(duì)權(quán)利進(jìn)行協(xié)調(diào),而協(xié)調(diào)的前提在于不同知識(shí)產(chǎn)權(quán)之間的利益平衡,這種平衡完全集中于包裝裝潢這個(gè)載體上,故本文首先完成的是不同知識(shí)產(chǎn)權(quán)之間的利益平衡。其次,在平衡各方利益之后,本文提出了對(duì)包裝裝潢進(jìn)行全新的定性,只有完成了對(duì)包裝裝潢的定性才可以更好的處理與包裝裝潢有關(guān)的爭(zhēng)議,正確、全面的對(duì)于對(duì)待包裝裝潢。最后,在給包裝裝潢做出最基本的定性以后,包裝裝潢的歸屬即是我們要解決的重要問(wèn)題,包裝裝潢到底應(yīng)該歸誰(shuí)所有,這也是會(huì)產(chǎn)生爭(zhēng)議的原因,也是解決爭(zhēng)議的出發(fā)點(diǎn)和落腳點(diǎn)。 文章從熱點(diǎn)“王老吉”案出發(fā),以知名商品和包裝裝潢的界定為基點(diǎn),重點(diǎn)分析了知名商品包裝裝潢的獨(dú)立性,并在此基礎(chǔ)上探討了包裝裝潢的法律性質(zhì)和權(quán)益歸屬,以期在理論上可以給包裝裝潢做出明確的界定,在實(shí)踐上可以更好的解決現(xiàn)實(shí)中存在的糾紛,并且起到一定的指導(dǎo)司法實(shí)踐的作用。
[Abstract]:Although the "Wang Laoji" trademark case concerning the first brand in China has already reached a conclusion, the dispute that took place between the Gadobo Group and the Guang Yao Group has not ended. The dispute between the two parties has shifted from the ownership of trademark rights to the struggle for special packaging and decoration, which has become a social hotspot this year. As is known to all, packaging and decoration of commodities is very important to the operators. Packaging and decoration of a commodity is a competitive means used by a business operator to create a commodity image, sell a commodity, and open up a market. It is the wealth of the operator and a clear symbol of the difference between the commodity and other commodities. To the commodity has the bigger promotion sale function. The most important reason why packaging and decoration of well-known commodities cause such a great controversy is that it has its own special attributes. When packaging and decoration meet the corresponding conditions, it can be subject to copyright law and patent law. The object protected by trademark right law and anti-unfair competition law, however, is the same subject matter because of the diversification of its protection methods, when the specific dispute occurs, In the process of protection, different ways of protection often lead to overlapping of powers and conflicts between these different forms of intellectual property, and how to coordinate them is the key to solve the problem. What kind of legal means can be used to protect packaging and decoration in a timely and effective manner is still a difficult problem to solve effectively. Therefore, first of all, we must coordinate our rights. The premise of coordination lies in the balance of interests among different intellectual property rights, which is completely concentrated on the carrier of packaging and decoration, so the first thing this paper completes is the balance of interests among different intellectual property rights. Secondly, after balancing the interests of all parties, This paper puts forward a new qualitative analysis of packaging decoration. Only by completing the qualitative analysis of packaging decoration can we better handle the disputes related to packaging decoration. Finally, we can treat packaging decoration correctly and comprehensively. After making the most basic qualitative analysis of packaging decoration, the ownership of packaging decoration is the important problem that we need to solve, which is also the reason of the controversy and the starting point and the end point of resolving the dispute. Based on the definition of well-known goods and packaging decoration, this paper analyzes the independence of packaging decoration of well-known commodities, and discusses the legal nature and rights and interests of packaging decoration based on the "Wang Laoji" case. In order to theoretically make a clear definition of packaging decoration, in practice can better solve the existing disputes in reality, and play a role in guiding judicial practice.
【學(xué)位授予單位】：西南財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：D922.294;D923.4

【參考文獻(xiàn)】

相關(guān)期刊論文 前2條

1 羅麗婭;;論外觀設(shè)計(jì)與包裝裝潢的沖突[J];法制與社會(huì);2010年01期

2 吳穎,黃煒,沈兵;將他人注冊(cè)商標(biāo)作為商品包裝、裝潢使用的侵權(quán)認(rèn)定[J];知識(shí)產(chǎn)權(quán);2003年06期

，

本文編號(hào)：1607467