本文選題：卷煙營銷 + 專賣內管�。� 參考：《山東社會科學》2015年S1期

【摘要】：本文以探討卷煙營銷與專賣內管有效銜接為主題,旨在建立"以內管促內控、以內控促自律,以自律促規(guī)范,以規(guī)范促發(fā)展"的有效銜接機制,當是解決該瓶頸問題的應有之義,當是我省實施"品牌培育工程"、打牢"市場基礎"、實現(xiàn)"保九爭十一"年度目標的重要保證。因此,筆者以二者的銜接點、面為理論基點,聯(lián)系二者銜接的外在動因與內在基礎,結合內管工作實踐,闡述銜接機制生成、節(jié)點銜接、信息溝通、運行經驗及存在問題,并提出改進之建議。
[Abstract]:The purpose of this paper is to establish an effective linkage mechanism between cigarette marketing and monopoly internal management, which aims at establishing an effective linking mechanism of "internal control, internal control and self-discipline, self-discipline and standardization, and standardization and development". It should be the proper meaning of solving the bottleneck problem and the important guarantee of carrying out the "brand cultivation project", laying down the "market foundation" and realizing the annual goal of "protecting nine and fighting for the eleventh" in our province. Therefore, the author takes the connection point and the plane of the two as the theoretical basis, connecting with the external motivation and internal foundation of the connection, combining with the practice of internal management, expounding the generation of the cohesion mechanism, the connection of nodes, the communication of information, the operation experience and the existing problems. Suggestions for improvement are also put forward.
【作者單位】： 山東省泰安市煙草專賣局;
【分類號】：D922.16
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本文編號：2016827